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How To Build Trust With Your Online Customers
Over 99% of consumers check to see who is behind a website before you purchase something from a website. When there is no contact or anything about the owner or company, most consumers will move on.Unfortunately everyone has heard a few too many stories about corruption on the internet and nobody wants to be the next victim.As a website business or website owner, your first job is to protect your client and conduct your business in an honest way. To convey this to your customers, here is a short list of things you accomplish this: - Provide Contact – When you need help the worst thing is not being able to reach someone who can help you resolve the matter, right? At the very least place an email and regular address on the website. But since most people prefer to talk to a real person rather than use email, you should provide a telephone number. Answering a few questions might be enough to win a customers trust. Include an “About Us” Page – Let your customer know all about yourself and/or your company. Another nice touch is to include some photos of staff and facilities. In short, the more you can establish a personal bond with your potential buyer, the greater your chances of success.
- Include Testimonials – Over the years we have found that testimonials are a great way to showcase your business, its services or products, and establish credibility. It takes a lot of time to get fresh testimonials but it is always well worth it.
- Use Secure Transactions – For e-commerce
secure transactions, know as an SSL Certification (Secure Security Link) is a MUST. If a consumer is providing you with his or her credit card number, home address, or other personal should be able to do so without worrying about have the sensitive data compromised. - Explain Your Policies – Be upfront about your policies, terms, and conditions. This way you clarify most of the issues prior to the transaction and both parties know what to expect. Put your customer’s fears at ease and you will have a happy customer.
- Accept Refunds - Always accept reasonable return and refund requests. Deal with them promptly and professionally, no matter how the customer acts towards you during the process. It may be a hassle, but this instills a lot of trust. A customer’s biggest fear is that he/she may not receive what he wants or may not be able to return it.
- Provide a Guarantee – If you provide a guarantee for your product or service it will place your customer’s mind at ease. The longer the guarantee the better.
If you follow all of these tips, you will make more sales based on the credibility and trust you have established from your website.Unleaded Software is a Denver based web design firm specializing in quality design and hybrid websites, which combine Flash, tableless CSS and SEO best practices. For more and online marketing tips and strategies, visit Unleaded Software.
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