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Using This One Simple Word Helped Treble My Site's Profits
By Michael Cheney, Sat Dec 10th
This article is very important. In fact, the chances are it will give you more sales from yourwebsite. Now I'm not suggesting you're low on sales but we couldall do with more sales right? I first started using this word on my website about a year ago.Using the word changed the whole focus of my website, mybusiness and my life!
Sounds unbelievable doesn't it? But it's not, it's entirely true and I want to share it with you. You want to know what this word is don't you? Okay then - nomore messing around then. This word is the reason you are reading this article and thereason you carried on reading after the first paragraph. Haveyou guessed it already? The single most important word you needto use on your homepage is "YOU"!. You. You. You. Using 'YOU' Brings Success Using the word 'you' on your homepage can have dramatic effectson how effective your website is at converting visitors intoenquiries and sales. Using the word 'YOU' gets across yourbusiness' message in the only way that truly works - from thecustomer's point of view. Now you might be thinking this is all obvious stuff. And it is!But just remember to look at the next few homepages you visitand see how many site owners are not following this simplest butmost effective of rules. Most businesses fall into the trap of wording things in this way: "We provide such and such a product. We are industry-leaders..We are based in .." What you should be doing is changing the entire angle and'voice' of your website around from an anonymous corporate'brochure-type-speak' into a more personal YOU-focused angle.Take a look at my homepage and you'll see what I mean -www.websitemarketingbible.com . Now take a look at your homepage- how many 'YOU's have you got on your page? So Why Is Using 'YOU' So Important? Because YOU are the most important thing in YOUR universe. Youdon't want to hear about me, my company, what we do or what ourstrengths are - you want to hear what's in it for YOU. Studies show that you should have around 70% of all sales andmarketing literature comprised of words like 'YOU',
Recruiting
<img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/1079018831/1079018831_1733252059_08-15-08---Recruiting-Thumb.jpg?pubId=1079018831"/>The Big Ten football coaches want you! (08/15/08, Big Ten Football)
Hamm Brothers Talk Competition
<img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/1079018831/1079018831_1670012760_07-15-08-Hamms-Oly-Th.jpg?pubId=1079018831"/>Paul and Morgan Hamm talk about their goals of winning a medal at the Beijing Olympics and the memories formed in the competition. (Big Ten Gymnastics, 07/2008)
Big Ten Gymnastics Championships - Men's Individual Results
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1490306747_26ee160814f429a14734ca413f00bc58c111e3f7.jpg?pubId=1079018831"/>The Big Ten crowned it's individual champions in men's gymnastics on Friday night. (Big Ten Gymnastics)
Big Ten Gymanstics Championships - Men's Team Results
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1490148577_286a690e730b40cb4126e700628f04f3b5dddb4f.jpg?pubId=1079018831"/>Penn State takes advantage of the home crowd and walks away with the 2008 Big Ten Men's Gymnastics Championship.
Georgia at Michigan - Gymnastics Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1450935258_0455c7634cdeec110807ce9d159ab2ae9d3b3aa5.jpg?pubId=1079018831"/>No. 4 Michigan knocked off the three-time defending national champion and current No. 1 Georgia on Friday with a season-high 197.600-196.950 victory in front of the seventh-biggest crowd at Crisler Arena. (Michigan Gymnastics)
Minnesota at Michigan - Women's Gymnastics Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1423475404_cf60abc851f9fabe9f4d9c73e990230366eda6eb.jpg?pubId=1079018831"/>The No. 5 Michigan women's gymnastics team put up a season-best score of 196.875 to knock off Minnesota (192.675) at the Coaches Care Challenge Pink Meet. (Michigan Gymnastics, Minnesota Gymnastics)
Michigan State at Illinois - Women's Gymnastics Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1423475422_f2d78fe488a904d4a26378193582d8eb45867d83.jpg?pubId=1079018831"/>The Fighting Illini women's gymnastics team fell to No. 22 Michigan State by a score of 194.750-194.425 Saturday night in front of 1,059 fans at Huff Hall. (Illinois Gymnastics, Michigan State Gymnastics)
Ohio State at Iowa - Women's Gymnastics Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1414306130_416f64071d0198536e84bddac86208428b7e6e61.jpg?pubId=1079018831"/>Ann Kreiter of the Big Ten Women's Show brings you highlights of the gymnastics action between Ohio State and Iowa. (Ohio State Gymnastics, Iowa Gymnastics)
Illinois at Iowa - Women's Gymnastics Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1395221459_0fdf1d897826f0127f6bac8c8c251df4b05d2090.jpg?pubId=1079018831"/>The No. 22 Fighting Illini Women's Gymnastics team defeated No. 25 Iowa on the road Friday night by a score of 193.650-192.975. (Illinois Gymnastics, Iowa Gymnastics)
Michigan State at Michigan - Women's Gymnastics Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1395221457_576abfca0c03d38ad69bf0870cf4ad26af930437.jpg?pubId=1079018831"/>The sixth-ranked Wolverines put up their highest score since last season against the Spartans in a 196.750-194.550 victory over No. 24 Michigan State. (Michigan State Gymnastics, Michigan Gymnastics)
Michigan at Penn State - Women's Gymnastics Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1386385995_db12c4742c6a204b1e9dec0344f0bc827be1525a.jpg?pubId=1079018831"/>Big Ten competition got underway with a battle between Michigan and Penn State. No. 6 Michigan held on for a 195.275-195.100 victory over No. 14 Penn State. (Michigan Gymnastics, Penn State Gymnastics)
Windy City Invitational Highlights
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1377954615_75c6dd0e66d8f329921c6c668718c5dce8d12f24.jpg?pubId=1079018831"/>Highlights from the Windy City Invitational, where Illinois took second.
Coach Golder talks Windy City Invitational
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1377954504_f5db2f9dcb0b78293db1171b3b610f6408b67612.jpg?pubId=1079018831"/>Michigan gymnastics coach Kurt Golder talks abotu Michigan's season so far and their performance at the Windy City Invitational.
Coach Hayasaki on Windy City Invitational
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1377937249_ab732c872671ed352b7571e0f965aa897b4e5272.jpg?pubId=1079018831"/>Illinois coach Yoshi Hayasaki talks about his team's performance at the Windy City Invitational and looks ahead to conference action.
Lindsey Bruck on Michigan Gymnastics
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1377922815_663fb6a5cc36642d0cadbb3ea302d985c9e4076c.jpg?pubId=1079018831"/>Lindsey Bruck talks Wolverine gymnastics with Ann Kreiter.
Caray Fagan Talks OSU Gymnastics
<img src="http://brightcove.vo.llnwd.net/d5/unsecured/media/1079018831/1079018831_1377922812_242c44f22a898681de70c4b135f27f5da4a422c0.jpg?pubId=1079018831"/>Ohio State's women's gymnastics coach Caray Fagan talks with the Big Ten Women's Show about her team's season so far, including a big win over Maryland.
'YOUR','YOURS' etc. This might seem like an uphill struggle at firstand your initial attempts might not read too well but you willsoon get the hang of it. Can You Play YOU-Gymnastics? You can actually start treating it like a game. It takes timebut eventually you will master the skill of turning any sentencearound from a 'WE', 'US' or 'OUR' statement into a 'YOU' or'YOUR' statement. I urge you to revamp your homepage and get rid of any 'WE's or'OUR's that you have and reword everything to put the customerat the heart of the matter. Now we're just talking about thehomepage here but really you should be applying this principleto your entire website. How The Word "YOU" Changed My Life When I first learned of this golden rule it changed my websitetotally. I went from talking about my business and products onthe site to talking directly to my customers and putting thingsacross in a way which meant most to THEM. It also made me take astep back and re-draft all my corporate literature adopting thissame YOU principle. But the story doesn't end there.. I realised that putting 'YOU' at the heart of my businesscommunications and my business as a whole was actually thestarting point for something far deeper. Ask any successfulperson and they will tell you that 'givers gain' - that is, ifyou give first and receive second you will achieve more than theperson who takes first and thinks of giving afterwards. It was then that I realised that I needed to start putting the'YOU' at the centre of my whole life. I realised that to everyother single person in the world - they were the most importantthing that existed. I listened more and made better relationships. I empathised more and made more sales. I gave more and felt more rewarded. I could go on but feel that YOU need to go off now and startimplementing this powerful technique for YOUR website! I wish YOU great success! Michael Cheney Author of The Website Marketing BibleTM About the author:Michael Cheney is the Author of The Website Marketing BibleTM: "High five Michael! Your bible is superb! The world needs toread it and learn from it." - Jay Conrad Levinson, Author of"Guerrilla Marketing" http://www.websitemarketingbible.com
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