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Invest Nothing - Get Nothing
By Michael A. Domeck, Mon Dec 26th
People ask me all the time why I write articles. They ask mequestions like: What makes you such an expert? Where do you learn this Internet stuff?
How long have you been doing this "Internet thing"? How much money have you made and then they want to see my bankaccount figures? I write articles based on a simple philosophy. I take what worksand use it to impart some sanity into the crazy hyped up worldof Internet marketing. I also apply what I have learned to therunning of an my Home based business. The Internet can be a very impersonal. Sometimes it seems almoststerile in its approach. Everywhere people are trying to sellsomething. Buy this - buy that - buy mine don't buy the otherguys because it sucks, etc. When you don't buy then they get insulted. If the majority ofthese so-called Internet sites were real world brick and mortarstores they would be forced to close their businesses within thefirst few weeks, or months. Why? For one of following two reasons: 1) The law would shut them down for making such wild, and false,advertising claims. (Note: That is exactly what the FTC isstarting to do to websites!) 2) The store owners would run off the majority of theirpotential customers with their carnival, take the money and run,style of hawking their inferior goods or the same goods you willfind on hundreds of other sites. Occassionally I get an email from one of my readers asking mefor advice on one of the many "categories" of Internetmarketing. The bottom line of every question I get is how to be"SUCCESSFUL" in working from home and marketing on the Internet. The thing that intriques me most is that these people who writeto me never want to spend any money or invest any of their timeto be successful. All they want is some magical formula thatwill give them instant "riches". They are hardly ever willing tospend one thin dime or invest any of their time at all. People don't seem to think they need to educate themselves aboutevery facet of online marketing. All they want is for someone tohand them the answers on a silver platter. No work or investmentin time or money to learn how to market - another words theyaren't willing to do anything. The kicker is that people are actually convinced that you can doNOTHING to become rich except throw up an inept website.Then within a few weeks they'll make a fortune and retire! I would like to share with you the typical email that I getwhere a reader is asking for help. I'll get a request for someinformation on the tricks to being a success with an onlinebusiness. The first thing I usually do is to ask the person somequestions. The questions I ask are always the same. They are: - Exactly what are you promoting? - Is it an Affiliate program(s) or is it your own program, book,etc. and if its an Affilaite program are you promoting more thanone? - How long have you been trying Internet marketing? - What is your website url? - What is your Alexa site ranking? - Who is your webhost provider? - How are you advertising (Traffic exchanges, classified ads,FFA sites, ezine ads, PPC)? - What tools do you use to learn from (special membership sites,ebooks, ezines you read on a regular basis, on-line studycourses, information sites, etc.)? - How many hours a day are you devoting
to your marketingefforts? - Why did you get into Internet Marketing in the first place? - Exactly what are your specific 1 month, 3 month, 1 year goalsand 5 year goals. What would you like to get out of your efforts? - Is this a hobby, a passion or a pure profit motive? Rarely is anyone able, or willing, to answer more than two orthree of these questions. If you've read my past articles youknow how strongly I believe in setting aside some time every dayto learn and grow your knowledge. I usually reply back with some of the things the person needs todo to grow their business. Then more likely than not I get someterse reply of why I'm not giving them some secret formula. Or apersonal attack on me because I choose NOT to brag about howmuch money I may have made in my own Internet marketing efforts. My answer to that is a simple one. I would rather leave thisworld with many friends and colleagues that know, and trust me,than to put an few thousand in the bank by being dishonest andbilking people. On all of my websites you will find my full contact information- including my actual address and telephone number. If you lookat a 1,000 sites you'll be lucky to find this same informationon more than a couple of dozen other websites. Why? People think they can throw up a website with a sales page, sellyou something, collect the money and run. No bother, no REALguarantee, no responsibility - nothing. If that is what youthink then you too are in the category of: Invest Nothing - GET NOTHING I often get the feeling that those who write me don't want tolisten OR learn - they just want some magical quick fix! Being asuccessful netprenuer is not a given...You MUST EARN yoursuccess. As I said in an earlier article "What is more important - Timeor Money" it WILL take some of each. You can spend more moneyand take a little less time - OR visa-versa. However, your bestresults will be if you spend the time AND some money! When I started my own Internet marketing I set a budget of howmuch money, and time, I was going to use for all of my marketingefforts. It was a very small budget, and it still is, but it waswhat I knew I could afford. I have actually spent most of mymarketing budget learning the ends and outs of Internetmarketing and very little on actual paid advertising. You have heard me say this before I ALWAYS have been and willcontinue to always be a student. I am taking a small amount ofmy earnings each month and adding to my training, knowledge andpromotional efforts. One of the most important things I have learned is that NOT ONEof the six figure earners ever got where they are by takingshortcuts. They have all invested lots of time and/or money intotheir efforts, albeit some more than others. The point is thisNO Effort = NO RESULTS! If all you want is a free ride, the lazy way out, money fornothing and kicks for free, as the song says it so well! Thenall you'll get is nothing! You only get back what you put intoyour business. Invest Nothing = Get Nothing! About the author:Michael Domeck is a trainer and a mentor working with studentsfrom all walks of life. As a Mentor he has become very astutewith many different Niches as he has helped his students. As atrainer he has worked with 100's of students helping them toacheive their dreams. for the best, and most complete,information on American Lighthouses visit:
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