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"i Coulda' Been A Contenda"
By Jim Daniels, Sat Dec 10th
Is your site a "contender"? Or do you have a "limited presence"online? Maybe your site is a "900 lb. gorilla?" What's with all the jargon today?
Glad you asked. A slick new "Visibility Index" opened recently that you shouldtry. It measures your website's visibility on the web bycounting up all the links to your site. But rather than simplytelling you how many links you have across the world wide web,this one rates you from "limited presence," to "contender","player" and even "900 lb. gorilla." The site also lets you enter up to four other URLs so you cancompare yours to them. What's more, the results show your URLamong lots of popular sites on the web. Not only is this free tool fun to try, it can reveal importantinformation about your web presence. Give it a go at: http://www.marketleap.com/publinkpop/ I just ran my http://www.bizweb2000.com site through and it wasinteresting to see it wedged between www.Coke.com andwww.SouthWest.com, but a bit shy of www.MarthaStewart.com andwww.GeorgeWBush.com. (See, I told you it was fun!) But all fun aside, whether you find your site in the limitedpresence category, or even "Contender" or "Player", you shouldalways be working toward one goal -- getting more links. Not only do lots of links bring the obvious --- lots of traffic,they also help you in another important race; search engineranking. Major search engines have been relying more and more onlink popularity as a deciding factor in where they rank sites intheir results pages. - Could you become a gorilla? OK, so how many links can you really get? Well, let's be honest.A lot has to do with your overall business budget andspecifically, your marketing budget. If you think you can get to900 lb. gorilla - that's half a million links - you could besetting yourself up for disappointment. Take a look at the "gorilla sites". Every last one is a giantcompany with big marketing dollars, including presence ontelevision, radio, and the like. So how about the next category down, "player" - with 100,000links or more? Is it doable with a small or home business budget? Why not! Sure, it would be quite an accomplishment on a limitedbudget, but it is possible. You just have to have a plan. AndI'd like to help you with that right now... - Put a powerful "get links" plan in place. So how does a site start moving up the list? Simple. Get links. Or better yet, have a powerful plan tocontinually get links. But getting other sites to link to yours takes a bit oforiginality. You can't just slap up a "link to us" page and hopethe job gets done. (Well, you can, but don't expect too manyquality links!) Here are three link strategies you should consider. They are notused at too many sites, they work well and they can put youahead of most of the pack... 1. Pre-license all your best stuff. If you ever create your own tips, articles or content for theweb or email newsletters, consider pre-licensing it to others. If it's content you write, pre-licensing it for others is assimple as including a short footer after your work. It lookssomething like this: "You
have permission to reprint what you just read. Use it inyour ezine, at your website or in your newsletter. The onlyrequirement is including the following footer..." *Article by Your Name. Visit www.YourWebsiteUrl.com for moreoriginal content like this. If you're a web designer you can use this strategy too! Simplyput a statement like that one above in your terms of use page.Something like this... "These images can be used freely. Please include the followingat your site..." *Some images at this site, courtesy of Your Name. For moreoriginal artwork for your website, visit www.YourWebsiteUrl.com. Getting the idea? See how this continually works to get youlinks? There are lots of websites in need of decent content.Supply it and you can benefit greatly - if you do it right! 2. Bribe webmasters into linking up. Another strategy that can work very well is the "bribe". In anutshell, you simply give something of value away to anyone wholinks to your site. There are lots of ways to do this, and you are limited only byyour imagination. Here's an example... Just a few days ago I set up a new niche directory at my sitecalled the Internet Marketer's Resource Directory. But ratherthan a run-of-the-mill directory, it's actually a linkgeneration tool that bribes my visitors into linking to my site.It does this by offering two distinct rewards: a. Marketers can get a free listing in the directory - a linkfrom my site to THEIR best Internet Marketing Resources. b. When they reciprocate with a link back to my site, they get afree book. If you want to have a peek at how this works, see:http://linksmanager.com/bizweb2000/ Now I'm not telling you about my directory to get you into it.That's already happening by itself. (My little niche directoryhas generated 100 new links in just three days.) The message I want to get across today is this: - Never stop looking for links I've been marketing online for five years. But I never stoplooking for ways to grow links into my site. And there areendless opportunities for ANY webmaster to do just that. Youjust have to use your imagination then ACT on your linking ideas. And there are lots tools available for you to use. Heck, I found69 indexing scripts just today at:http://cgi.resourceindex.com/Programs_and_Scripts/Perl/ Pick oneand run with it! And if you're not cgi inclined, there are also web services thatcan automate your link growth ideas. The one that runs my ownlittle niche directory is called LinksManager and it does everything from directorycreation, URL submission handling, email confirmations, andreciprocal link checking. The system even gives away the freeeBook when reciprocal links are verified. No matter how you do it, start growing your links. Andremember... the last thing you want is NO strategy. That mayleave you looking back a few years from now thinking, "If onlyI'd had a link strategy, I coulda' been a contenda." Start asolid strategy now and who knows, maybe someday your site willbe a 900 lb. gorilla! About the author:Article by Jim Daniels of JDD Publishing Jim's site is packedwith free help for anyone trying to start or grow a businessonline. Get your free help today at: http://www.bizweb2000.com
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