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Internet Marketing Sense
By Margaux Alhanen, Sat Dec 17th
Have you ever played Monopoly? This classic board game is basedon the acquisition of wealth through buying, renting, andtrading real estate property using play money. Have a go at it, and you'll be surprised how much it can teachyou about running a successful business online. I discoveredeight helpful pointers for you to start with. Let's get started...GO!
Everybody begins on a level plain. You get the choice of tokento mark your place on the board. Usually I pick either thewheelbarrow, terrier, or ship. Not a surprise if you know that Ienjoy gardening, dogs, and the sea. Whether it's based on aesthetic appeal or affinity for what isbeing represented, your personal choice is one initial triumph;an essential 1st step into the game! Lesson #1 Start With Something You Like This simple technique creates a winning combination for yourbusiness. You have firsthand knowledge and experience in a nichethat fascinates you, and you impart this with so much excitementthat you're audience can't help feeling the same! Interesting people are people who are interested, as the sayinggoes. Furthermore, your passion for the subject will drive andmotivate you through the daily routine of running and growingyour business. With the roll of the dice, the race begins! Whether or not youhave an idea on how to proceed, your biggest challenge willinvolve skill and a bit of luck. Lesson #2 A Little Luck Never Hurt Anyone With the dice, many say it's in the wrist. But whichever way youput it, everybody could use a bit of it every now and then. Someare luckier than others, landing on squares of opportunity andfree cash. Others land on rent after bill. It's not altogether different in internet marketing. I've landedon losing squares because I didn't use my head. And sometimes Ihappen to sign up for a newsletter just when they launch apre-release discount for a product I just happened to need atthe time. Lesson #3 Lay Out Your Game Plan You can tackle this game in many different ways, but you need toestablish a game plan. If you're the independent type, you mightwant to learn from scratch by playing around with ideas. Allsystematically, of course. Focus on the small groups and move up from there, luck with thedice notwithstanding. Or make a beeline for prime properties andkeep building houses and hotels for long-term profit. You can choose any number of combinations with which to proceedand have a go with it, but be prepared to play many times over!It is the only way you'll know what works for sure. And sometimes, the smarter way to go is by asking someone whohas played the game and always come out on top. You will stillhave to play it yourself, of course, to make little improvementsuntil it works right for you. No matter how you develop your game plan, be sure to follow itthrough. Persistently. Consistently. Systematically. Don't geteasily distracted if something new happens to land on your lap.If it's consistent with your plan, you've struck on luck! The same goes for running your business. You can save yourselfplenty of time and heartache by adapting proven methods fromthose already successful before you. They've been around theblock enough times to know what works and what doesn't. All thesame, blend in your own personal twist until it works for you. Lesson #4 You Gotta Spend Money to Make Money What do you do once you land on an opportunity square...pass? Iwould be hard-pressed to name anyone who hops around the boardwithout buying a single property! Maybe the first few rounds won't be as rough since the game hasjust begun. Nobody has yet put up houses or expensive hotels ontheir properties. Rents are not yet so high. Maybe you'll getlucky on the Community Chest or Chance cards. And you'll evenmake it to GO. That's another $4000 in the bag. With time,however, you'll find your wallet empty as you hop from house tohotel. At this
point, you might begin to regret all the passedopportunities you let slip through your fingers. Monopoly isabout investment and return! Lest you forget, your wallet willremain empty. In online business, a free ride is alright. Many people havestarted out this way. But bear in mind that your business willneed prime web real estate and a marker (www.yourbusiness.com)to go with it, if you're at all to be taken seriously. Else yourcredibility, image, or reputation will suffer before you havethe chance to even build it. You don't have to spend on everything right away. Just theessential tools that your market sees: website, autorespondermessages, list management, etc. Lesson #5 Jail Time Does Not Pay Other players get ahead and beat you to the prime squares.You'll waste what little resources you have, trying to get out. The internet is no different. While nothing compares to learningyour lessons the hard way, you'd be much better off learningfrom other people's mistakes. At such a critical stage whenyou're just starting out, your reputation cannot easily berepaired once shattered, whether by SPAM or other unethicalbusiness practice. Establish a code of ethics and faithfullystand by it! Lesson #6 Give Back to the Community The Community Chest card usually collects donations, taxes, andother related fees to keep the monopoly community (a.k.a. theBank) intact and progressive. The internet community requires no different. While you do havebills to pay -- we all need to make a living! -- the mechanicsof buying and selling exists as a well-oiled machine because ofthe interaction and exchange of information without constantthought for personal profit. Go pro bono once in a while. Help for the sake of helping.Answer questions and offer practical advice in the forums anddiscussion groups. Write articles offering valuable informationfrom your own knowledge and experience. How about some freeproducts? Lesson #7 There's Always a Chance to Start Over: Pass GO, andCollect $$$ GO is a place of refuge. Passing it always comes with a sigh ofrelief! An excellent time to examine property cards and glanceat the status on the board. Assess your progress. Make necessaryadjustments in your plan: acquire properties to prevent others'monopoly or add to yours? Going back to square one is also ideal in internet marketing. Itis an opportunity for you to re-group. Assess your progress,based on your plan. Are you keeping your time-schedule? Are youaccomplishing the tasks you've set out to do? Where does your business stand at this point in time? Step backfor a moment and look at the big picture. You can then make thenecessary improvements. You can also modify your game plan forbetter results. Lesson #8 Your Attitude Makes Your Game How do you deal with bad luck on the dice, when you'reconstantly landing on properties that demand staggering pricesfor rent? Do you resign before you even try to get back up? Ordo you give yourself that little pep-talk and play on? What is your business attitude? It's important to make a stand.How you choose to deal with the demands of your business and itsproblems, determines your chances for success. Even in its varying degrees, success ultimately lies with you.It is in your hands. If that is what you want, you have littlechoice but to develop the attitude for running a successfulbusiness. Identify your capabilities and compensate for your weaknesses byimproving on your strengths. And always, always always...adaptaccordingly! The stakes are high. And your only opponent in the end, isyourself. What's your game plan? Go ahead. Roll the dice. Opportunities await. And GO is neverfar from sight. About the author:Often lucky with the dice, MARGAUX ALHANEN doesn't mind givingdiscounted rent. Off the board, she gathers tools and compilesnotes for internet marketing beginners athttp://www.imnotebook.com. She is also the author of a neweNotebook entitled, "Starting Ahead: How to Develop a WinningAttitude in Business". Get your free copy today!
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