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Are You Content With Your Branding? 5 Simple Techniques To Make
By Dina Giolitto, Sat Dec 10th
The best brander I've ever come across on the web wasn't eventrying to sell anything. Lance Winslow, die-hard article-writerand EzineArticles.com fan, gave me a swift kick in the rightdirection with his latest "accidental" strategic articlecampaign. Thanks to Lance's brilliance, I was reminded of whatyou and I both NEED to do to build a powerful online presence. Here are five tried-and-tested tricks you can borrow from LanceWinslow the Franchise King of CarWashGuys.com, to get yourmessage out to the masses and make sure everybody knows YOURname. 1. Give yourself a tagline.
A tagline is the opposite of a headline because it comes lastinstead of first. Your tagline is the "punctuation" at the endof your marketing statement. Every famous big-name brand has atagline and so should you. Examples: "GE: We Bring Good Thingsto Life." "Burger King: Have it Your Way" (Am I dating myselfwith these samples?). 2. Get a great-looking logo. You want to activate both hemispheres of your reader's brain andcement yourself in there. A logo does a nice job of this. Chooseone that matches the "style" of what you offer, make sure itcontains your signature font and color scheme. Don't forget toadd that tagline! 3. Spring for a domain name. Make it catchy and memorable. At $8 a pop from GoDaddy.com,there is no excuse NOT to register your site with a domain namethat will be remembered by your visitors and that you canimplement in your branding strategy. Add your domain name toyour blog posts, emails, network comments and articles forinstant recognizability. Don't be lazy
now! 4. Use repetition to drill your message down deep. I repeat: Use repetition to drill your message down deep. I hopeLance doesn't mind, but I am borrowing his tactic because it isdead-on for capturing traffic and page views while mesmerizingyour audience. I recommend you put this strategy to work rightnow. The trick: fire off round after round of articles withmatching themed headlines. Read the headline at the top of thispage... I'm doing this as we speak. Bonus Tip: You Prepared the Plan, Now Execute. Here's what you MUST do to bring your branding effort to life.Get into the habit of branding yourself in every single piece ofcontent you send out there. That means uploading your logo toevery site that offers the option, tagging your emails, blog andforum posts with your "branding line," URL and call-to-action.And of course, that killer article campaign with the repeatingheadlines that even your competition can't help but stare atwith envy! Are you ready to brand like a pro? Good, let's get cracking andmake you a household name. Copyright 2005 Dina Giolitto. All rights reserved. Are YOU Content With Your Content? Get Top Secret Marketing Tipsfrom the Web's Biggest Gurus and Expert Authors on The FirstAnnual Web Content Awareness Day on FEBRUARY 9, 2006. Go to http://wordfeeder.com/wcad/landingpage.html for details. About the author:Dina Giolitto is a copywriting consultant and ghostwriter with10 years of experience writing corporate print materials and webcontent. Trust her with your next e-book, article series or webproject, and make a lasting impression on your audience ofinformation-hungry prospects. Visit http://www.wordfeeder.comfor more details.
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