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The Seo Super Hero
By Daniel Cedar, Fri Dec 23rd
Link Development takes a major role in having your web site rankwell in the search engines. Many web masters as well as SEOcompanies overlook how important it is to have a good linkdevelopment campaign going for their web site. This articleconsists of 3 major topics; What is Link Development, FindingLink Partners and getting the max. potential from each one ofyour links, and Proving the power of Link Development which aremeant to give you the basics of running a good campaign thatwill boost your rankings in search engines. What is Link Development? Link Development, also known as Link Popularity, is a term usedto describe getting other web sites to link to your web site.Remember the popular kids in high school? Well lets just saythat in most cases popular kids got noticed way more, theyusually were social chair or prom queens and kings, top athletesand the list goes on. The point is, the popular kids got noticedwhile the not so popular kids didn't. This is the same conceptthat search engines go on. If you are popular, then you getnoticed and how search engines decide whether you are popular ornot is by how many web sites link to you and how popular thosesites are.
Hopefully that isn't a painful analogy that brings up memoriesof your high school days. So now that we know what LinkDevelopment is, lets talk about how we start a link developmentcampaign. Finding Link Partners! There are two types of link partners to go after, one is a oneway link. This is a directory, forum, or web site that links toyour web site without you having to link back to their web site.You can buy links now from web sites like:www.textlinkbrokers.com, but I am not to sure how the searchengines feel about buying your popularity. The second type oflink is a reciprocal link, which means that if you put a link onyour web page pointing to them, then they will put a link onyour web page pointing to you, the perfect "You scratch my backand I'll scratch yours". So now how do we find one way links? Well first off, the easiestway is through the search engines. If you are doing linkdevelopment for a real estate site, google: real estatedirectory. There are plenty of directories out there that allowyou to add your site for free. Next you will want to look upreal estate and find forums, so that you can find posts thatrelate to you and add a reply giving some useful informationwhile providing a link to your web site. Please do not spam yourlink on forums, only place a link when it makes sense to. Forexample if you are a Real Estate agent in Vancouver BC, Canadaand you come across a post saying, Where can I find real estatelistings in Vancouver. Then add a nice reply and your link atthe bottom. Finally, never forget about your friends and family,explain to them that by having a one way link form their website to yours it will help you boost your search engine rankings. It seems that reciprocal links do not have as much weight on thesearch engines as one way links, but are much easier to get. Thereason they are easier to get is because you are helping theother web site get better rankings while they do the same foryou. So there are a few general rules you should follow whiledoing reciprocal link development, first, try not to exchangewith your competition as you will just make it harder for you tocome up before your competition. Second, only exchange linkswith relevant sites. By relevant we mean that the site you arelinking from and to should relate to your web site, an exampleof this would be if you are a real estate agent, you would wantto link to mortgage brokers sites or home renovation sites notchildren's video game sites, however if the site is in yourlocality you can link to them and mention in the link that theyare a local business/web site. Finally, always be honest andtruthful when sharing links, do not put up a link and then takeit down a week later, if you agree to sharing links, stick toyour guns. Finding reciprocal link partners is actually easier than youthink. One of the best things to do is find out who is linkingto your competition and ask them if they would
also like totrade links. To do this, in google type:link:www.competitionswebsite.com. This will bring up a list ofall the web sites that have linked to that site, then just findthe web masters e-mail and send him/her a polite e-mail askingif they would like to exchange links. Do this for every majorcompetitors web site and you will have links coming at you leftand right. Another great resource is a free web site calledsitesell. What this site does is lets you enter your informationinto their database, including your e-mail, web site and whatkeywords best describe your site, then it finds you people withthe same keywords and sends them an e-mail asking if they wouldlike to exchange links. I have received hundreds of links thisway. I suggest you sign your self up right away at:http://value-exchange.sitesell.com/. Now that you know how to find link partners lets look at whatyour links should look like. Now this is only what I do and itseems to work very well, some may disagree and I can understandnot everyone wants to exchange links this way. Personally Ithink Google has become to smart to just accept links thatfollow this general concept: Anchor Text - Description of link.How I exchange links is within a paragraph. For example: Real Estate in Vancouver is a booming industry. With the 2010winter olympics happening in Vancouver people are veryinterested in Vancouver Real Estate.Joel Carcone is an experienced realtor ready to help you makethe right investment in Vancouver. By having it in a small paragraph that gives the web site thatis linking to you more text that is relevant to your site, it isgoing to make the link weigh more when the search engines countit as a vote. Lots of software out there will not let you dothis and require a strict: link - Description, formation. Do notskip over these, they just won't count for as much. Finally, Google ranks sites based on their algorithm and givesthem a rank between 0 and 10. The higher the PR the moreimportant Google believes the web site is, thus giving moreweight to sites that link to you with a high PR. The Power Of Link Development! Link Development should have a Cape and a big "S" on its spandexsuit as it has so much power it is unbelievable. The followingexamples are not intended to offend rather show you that linkdevelopment can make a huge difference without even having thesite optimised for the keyword. To prove the power of link development we are going to usepresident Bush as an example. If you look up the following wordsin google, George Bush's White house Biography are the first toshow up. I urge you to try this, read over the biography andnotice that the words "failure", "worst president", and "worstpresident ever" do not show up in the biography at all, but ifyou look those same words up in google, you will see that hisbiography comes up first for all 3 of those words. Now this isan extreme case and is known as googlebombing, but this doesshow the true power of link development. If Link Development can make a site that is totally unoptimizedfor those keywords come up first in a search that has about213,000,000 sites competing for the word failure, imagine what agood link development campaign could do for your site that isoptimised and ready to be found on the internet. If you are thinking of getting SEO done to your web site, lookinto companies that do Link Development as this is a powerfulway to gain rankings for your web site as shown with the examplein "The Power of Link Development". Make sure that when askingabout link campaigns that SEO companies follow an ethicalapproach to Link development, you would not want to wake up onemorning to find your site dropped off the rankings because ofunethical link development practices. About the author:Daniel Cedar is a Web Strategist for Elite Beat Enterprises. Heis an expert in Search engineoptimization and Link Development Campaigns that followstrict ethical codes based on Google's guidelines of SearchEngine Optimization. Visit Http://www.elitebeat.net
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