How do you do that? After writing thousandsof solo ads for thousands of clients all over the world, Ihave realized what it takes not only to write a good solo ad,but one that will generate a desired response.

Solo Ads Must Be Targeted

This solo ad tip is something to think about before you evenbegin writing your solo ad.

One of the misconceptions of solo ad writing is that you canwrite one ad for everyone. That simply is not true. Your ad mustbe targeted with one very specific audience in mind. By writinga solo ad that is "speaking" to a targeted audience it seemslike just that. You are talking to that specific person. Youhave narrowed your words for just one person.

This creates an atmosphere of trust and relations. The reader isbeginning to feel connected to you and your product.

Solo Ads Must Have a Powerful Headline

Think about it. What ads do you click open? Something that isobviously an ad, or something that peaks your interest and makesyou want to read it?

If I know an email is an ad, I never open it. Never. I justdon't have time to read another ad for something I really don'twant. Chances are, you don't either. And the general Internetpublic doesn't read them either.

Solo ad success starts with the very first thing a readersees... your heading, or headline.

It must not only be a powerful mix of words, but something thatbegins to grab the reader. Headlines like "Great new opportunityfor thousands a month!" just isn't going to work. It's blatantlyan ad. Something I've been experimenting with lately issomething like, "(first name goes here), I stole (expert's namehere) secret to how he made his fortune!"

It's what I call a first person approach. You are using namesand it sounds like a personal email. Sure, it's still an ad, butat first glance, it's an email.

Solo Ads Don't Sell Anything

Yes, you heard it right. Solo ads are not to sell

anything. Sodon't try.

Solo ads are to generate a lead. If you have taken the firstsolo ad tip into consideration and have targeted your ad verynarrowly, then this part is easy.

Create your ad to instill and emotional desire to follow yourpath. The path starts with a solo ad.

Think in the terms of leads and not sales.

Solo Ads Are Mini Articles?

Yes, they are. Solo ads should take on the same form as anarticle. What I mean by that is keep it short, concise and veryclear. Don't try to mislead or use funny word tricks.

A lot of white space, or spaces in between paragraphs, andsubheadings to keep the reader who skims travelling through thead.

Another little solo ad tip that I use frequently is to sprinklea little bit of good usable information in the body of the ad.Maybe something that is new technology, little known facts, or aquick tip on how to do something. In all the ads I've written,this little "mini article" tip has worked with amazing results.

Solo Ads Need A Sense of Urgency

If there is something that is completely lacking in the solo adsthat I rewrite, or consult on is that there is no clear cutsense of urgency. It just drags on and leaves me wanting to takea nap.

The ad must read from beginning to end like you're in a race.Speed and urgency are essential. If you craft your ad with aflow that doesn't stop, meaning no gaps or chance to think, youare creating a sense of urgency. I'm not talking about the "buybefore midnight tonight" scheme. Everyone knows that's amarketing ploy.

I'm talking about an ad that keeps the reader wanting to dosomething by the time they reach the end of the ad.

Solo Ads Need A Call To Action

One of the things I get very upset and disgusted about is thecomplete incompetance associated with this solo ad tip. I'm sureeveryone has heard this a million times. And people are doingit. It's not a problem of not using this tip, it's a problem ofnot doing it right.

A call to action is so much more than "click here now".

A real call to action makes the reader want to do something.It's the culmination of the entire ad.

I see so many ads written very poorly with the "click here now"link at the bottom of it. I really didn't feel like clickingthere and probably never would. A call to action takes everytingyou have done with the ad, acts upon the emotions that have beenfired up, and leaves them no other option but to "click herenow."

If your solo ad is written with these tips embedded into it, youwill see an amazing increase in your click thrus, your websiteconversion rates, and of course, your profits.

About the author:Tim Bossie is the owner of Guaranteed-Ads.com andcreates solo ads that will achieve very high click-thrus andconversion rates for more profitability. You can get theseawesome ads by going to www.guaranteed-ads.com/hot.html. In just2 quick hours your ad will be ready.