|
Below, you'll find extensive information on leading
article mexican on mexican flood articles and products to help you on your way
to success.
Microsoft And Google Show It's Time For Rss Marketing
By Rok Hrastnik, Sat Dec 10th
Copyright 2005 Rok Hrastnik Many internet marketers are still wondering whether to startmarketing with RSS or not. It seems that not even all the casestudies, hard metrics and benefits available can’t convincethem, or everyone would be jumping on the RSS wagon by now. Just as an overview, here are some of the benefits marketers aremissing out on by not marketing with RSS:
A] 100% delivery of their marketing, relationship building andeducational messages to their subscribers, customers, prospectsand partners. E-mail isn’t getting delivered, but with RSS youwill achieve 100% delivery. B] Increased search engine rankings and quick content indexing,and increased traffic from other RSS-enabled online sources. C] Getting your internet content published on other websites. D] Generating new subscribers more easily and quickly. E] And much much more … Even if you don’t believe that RSS is being used by enoughpeople right now, that’s still no excuse to not start using itas a vehicle to generate more traffic to your sites. But, soon all of this will change, too. As it was widely predicted, Microsoft is integrating RSS supportin the next version of its Internet Explorer, and perhaps evenmore important, it's making it an integral part of itslong-awaited Longhorn operating system. What does this mean for marketers? A] By being integrated in IE and other Microsoft software, RSSwill achieve mass penetration. For marketers this means that RSSwill finally become one of the standard tools of masscommunication and content delivery. Furthermore, internet userswill start to expect RSS from marketers, probably even more sothan e-mail newsletters. B] Marketers will no longer (eventually, of course, when most ofthe world starts using the latest software versions) need toexplain how to get an RSS reader, but will be able to focus onlyon presenting their business and benefits to the end-user. C] Broader
RSS integration in Microsoft's tools will enable foradditional RSS uses, far beyond basic content delivery in theform of stories, podcasts and products. Marketers and developerswill be able to deploy rich interaction applications to makecommunication and business/personal interaction more fluent,easier and more effective. In essence, for many advancedmarketers the capability of marketing with RSS will mean theireither “in” or “out” of the game. D] This is now official. Marketers need to start taking the leadand implementing RSS feeds accross all their communicationalinnitiatives, from PR to direct marketing and sales. And to top all of this, Google just recently started servingGoogle AdSense ads in RSS feeds as well. The deeper meaning behind this is four-fold: A] The new "program" is the perfect opportunity for RSSpublishers to monetize their RSS feeds. With inclussion inGoogle's standard "runnings" of AdSense ads, publishers canexpect to monetize on RSS immediately. B] This is yet another reason for publishers to start publishingtheir content via RSS, especially since it won't cost themanything or very little, but will provide them with anadditional source of revenues. With the low-cost aspect of RSS,we can expect a of new publishers to set-up RSS feeds oftheir content to generate additional AdSense clicks. C] With RSS ads included in feeds, more advertisers will becomeaware of RSS and its marketing potential. D] Using RSS advertising publishers are now not only creating anadditional revenues source, but are in fact making sure theydon't lose ad revenue opportunities. We used to refer to RSS as the future. Well, that future is now.If you’re not ready to start marketing with RSS, time just mightrun you over. As well as your competitors … About the author:Rok Hrastnik is the author of »Unleash the Marketing &Publishing Power of RSS«, acclaimed as the best and mostcomprehensive guide to RSS for marketers by leading RSS experts.The complete guide on RSS for marketers:http://rss.marketingstudies.net/index.html?src=sa10
|
