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The Top 4 Ways To Build Your Personal Training Business And
By Aaron Potts, Mon Jan 2nd
The Top 4 Ways to Build Your Personal Training Business andWhich One is Best! Everyone wants to grow their business. It doesn't matter who youare, or what business you are in. Unless you are not interestedin money or career security, you want your business to grow. Do you feel like you want to grow your personal trainingbusiness, but you're not sure how to do it? Are you ready totake your business to the next level, but you don't know how?Then this article is for you!
Let's start by defining the 4 ways that anyone can grow abusiness, and then we will examine which one has the most growthpotential: 1) Get more customers - Do you just want more customers who useyour service, buy your products, or both? How many customers canyou fit into your day, or provide products for? How manycustomers do you have the time and the resources to support? 2) Sell more products or services to your present customers -This is a great idea, since your present customers already trustyou. However, it is limited because each customer will onlyspend a certain amount of money, or they will only need acertain number of products. Once their needs have been filled,or they can no longer afford what you offer, then you will nolonger be able to sell products and services to those clients. 3) Raise the prices that you charge for your product or services- In most cases, this has got Bad Idea written all over it.Although there are times when raising your prices or your ratesis a good business move, just arbitrarily saying that you willsimply charge more in order to make more money spells doom foryour business in the long run. 4) Find a way to duplicate your efforts by having people whowork under you distribute your products or services. There arefew drawbacks to this method, and it is in fact the recommendedmethod for business growth in today's economy. Check out the breakdown below of why methods 1 through 3 arelimited at best, and how option 4 - duplicating your efforts -is the only surefire way to grow your business permanently andexponentially. 1. Getting more customers is always a good idea for anybusiness, provided the infrastructure is in place to handle theneeds of the increased customer base. However there are 2 majorproblems with this method: a) Acquiring new customers is expensive and time-consuming. Mostpeople are aware that the cost to keep a present customer issignificantly less than the cost of acquiring a new one. Thetime and/or finances needed to continually bring in new clientswill eventually run out. b) If you are a small business owner, handling an excessivenumber of clients or customers can become almost impossible,especially if you are in a service-based industry such aspersonal training. Even if you hire staff to help with the extraclient load, bringing new employees into your organizationbrings with it another set of headaches that may very well notbe worth the effort. If you decide to handle all client serviceand support yourself, you will quickly find yourself with nolife whatsoever, even though you are building and working yourbusiness from sun up to sun down day after day. 2. Selling more products or services to your present customersis a great idea, but that idea also has a limited lifespan.Eventually your customers will either no longer need yourservices (a personal trainer never keeps a client forever), theywill run out money to pay for your products or services, or theywill get enough products to last them for the foreseeablefuture, and they will stop buying. All of these scenarios endthe same way: You no longer receive
any additional revenue fromselling more products or services to that customer. 3. Raising the prices of your product or service may be a smartbusiness/marketing idea in certain circumstances. However, evenwhen that is the case, there is still a set amount of money thatyour customers will be willing to pay for your products orservices. If you are a personal trainer who trains 8 sessions a day for$50.00 per session, you make $400.00 per day. Not bad! In a5-day work week, you will make $2,000.000. What would happen ifyou became known as the best personal trainer in town, andjacked your rates up to $200.00 per training session? You arenow making $1,600.00 a day, and bringing in $8,000.00 a week! Well, first of all, the above scenario is unrealistic. Not manytrainers make $200.00 per session. Of those that do, what aboutcancellations? What about when your clients get sick or go onvacation? What happens if you are the one who gets sick or goeson vacation? What if you get injured? What if you get too old orburnt out to keep up the pace of 40 intensity-packed personaltraining sessions week after week for years on end? The fact that you raised your rates to the upper end of what apersonal trainer can expect to make doesn't protect you from thefact that there are still many, many obstacles that can and willblock your income potential. Some of those obstacles arepermanent in nature and out of your control! 4. Finding a way to duplicate your efforts by having peopleunderneath you distribute your products or services is the onlysolution that is effective, will work indefinitely, and is notbound by your personal schedule or other physical limitations.You will receive a share of the money that is generated by thoseworking under you, and you can eventually leave the gamecompletely if you wish, allowing your business to run itselfwith minimal guidance and input from you. If you desire truefinancial and time freedom, duplicating your efforts is the onlyway it is ever going to happen. So how do you duplicate your efforts? You find a product and/orservice that can be distributed by others who work under you,while giving you a share of the profits that are generated bytheir efforts. The only business model that allows this scenario- without hiring employees - is Network Marketing. Network marketing is an industry whose time has finally come.The business regulatory systems in the world have put rules andlaws in place to prevent consumers from being taken advantage ofby shady companies, false promises, and outright lies. Thenetwork marketing companies that remain solvent are profitable,ethical, and they allow you to grow your business exponentiallythrough your own efforts, as well as the efforts of others. If you truly want to grow your business without limits, and atthe same time increase your bank account as well as the amountof time that you can spend with friends and family, a successfulnetwork marketing company with quality products meets thoserequirements easily. To find out more about why network marketing is the only way tosecure your future, read the book 'Wave 4, Network Marketing inthe 21st Century', by Richard Poe. To learn about a networkmarketing company with the highest morals, the best products,and a true culture that is dedicated to its distributors andtheir customers, visit http://www.fitnessdestinations.com/tni.html. About the author:Aaron Potts is the creator of the CompletePersonal Training Business Kit, and also hosts a dailypodcast at http://www.fitnessdestinations.com/fitnesstips.html
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