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Juliette Weiland & Co. Wins APEX 2006 Award for Public Relations for Small Business Newspaper Column in Norwalk, Connecticut
Juliette Weiland & Co. won an APEX 2006 Award in the "Regular Departments and
Columns" category for her monthly Public Relations for Small Business Column in The Hour,
a daily newspaper in Norwalk, Connecticut. The winning entry was one of a series of columns
aimed at...
Online Pressrooms Are Great Media Resources
Every business with a website should have an online pressroom. A pressroom is where journalists go to get information about the company. If the information is organized, quick to scan and easy to find, the company increases its odds of finding itself in print.
What does the media expect to find in the pressroom?
In a recent interview with iPressroom.com, Wall Street Journal Technology Columnist Walt Mossberg voiced his expectations of
Email Is Highly Effective Branding Tool
Email is on the rise and should not be overlooked as a highly effective branding tool in any marketing communications campaign conducted by small business.
Three years ago, research by Quris, an integrated email agency, revealed four key findings, still relevant today. First...
Juliette Weiland & Co. Wins MarCom Creative Award for Media Placement of Story About OfficePower, LLC, a Distributive Generation Company in Norwalk, Conn.
Juliette Weiland & Co. won a Gold Award in the MarCom Creative Awards competition in the
"Newspaper Placement" category for a story that appeared in...
Juliette Weiland & Co. Wins APEX 2005 Award Promoting Local United Way Support of a School Readiness Initiative Program for At-Risk Families in Norwalk, Connecticut
Juliette Weiland & Co. won an APEX 2005 Award in the "Public Relations & Information
Writing" category for promoting a local United Way's efforts to support Kids Start Smart, a
school readiness initiative aimed at high-risk families in Norwalk, Connecticut. The winning
entry was one of a series of articles intended to...
Eye-Catching Studies Propel Messages
Eye-catching studies propel messages into the headlines, and in some cases, even continue to keep them there.
In April, 2002, The Clorox Company headlined its release "First In-Office Study Dishes The Dirt On Desks," with a sub-head "Researchers Find Average Desk Harbors 400 Times More Bacteria Than Average Toilet Seat."
The release, distributed by Market Wire, highlighted the "Bacteria Buster" findings by University of Arizona germ guru Dr. Charles Gerba. One such finding was that bacteria levels took a free-fall jump off a steep cliff, as in a 99.9% drop, if surfaces were treated with disinfecting wipes once a day.
Of course, that meant a pithy paragraph about Clorox Disinfecting Wipes, as a...
What Message Is In Your Photo?
A photo is a quick message and is worth a thousand words.
At first glance, Karl Rove appeared meticulously groomed when his photo hit the cover of Time, July 25, 2005. He wore wire rims, sported a fresh haircut and was dressed in a starch-white shirt and a dark charcoal suit. He had an American flag in his lapel. His power tie was red with perfectly spaced tiny white dots. However, his collar was creased.
Did the media-savvy Bush camp mess up or did they intend to...
Podcasting in the 21st Century
While iPods and MP3 players are gadgets for the upscale and younger audience, podcasts, as the latest trend to hit the airwaves, are about to affect everyone, and that includes business and the world of public relations.
What is a podcast?
A podcast is an online audio file or program that can be listened to on a personal computer or portable device such as Apple's iPod or another MP3 player.
Podcasts are free, portable and time-shifted, meaning, unlike commercial radio programming, they can be listened to at one's leisure.
Further, podcasts can be automatically delivered to...
Blogs Are New PR Tool
The word "blog" is still a mystery to most, which may be why it headed the list of most looked-up words in the last 12 months in the Merriam-Webster Online Dictionary, thereby claiming title to "Word of the Year 2004," awarded by that publisher.
That's not blog's only claim to fame.
Technorati, a blog analysis firm, reports an estimated 4.8 million blogs populating our cyberspace or blogosphere.
Further, a blog is born every 5.8 seconds...
Keep Your Eye Out For Blogs
The time for blogs is here - for business and just about everyone.
What is a blog? It's an online journal, a diary for everyone to see. It's a posting of observations, stories, news, tidbits, commentaries, how-to's, tips, and whatever else the "blogger" wishes to put out there in the blogosphere.
Blogs attract a self-targeted audience of readers, thereby becoming a powerful way of sharing ideas, expertise, news about products or services.
Larry Bodine, Esq., recently named "Legal Technology Consultant of the Year" at the...
How Do You Measure Public Relations Success?
Two years ago, Adelphia Communications, the sixth largest cable operation in America, stole the front-page headlines, with stories, sidebars and full-color photos racking up over 143 column inches of free space in a single issue of The New York Times.
This July, John J. Rigas, Adelphia's founder, was headlined again. However, this time, the follow-up, "2 Guilty In Fraud At A Cable Giant," ran down a single column, directly below a colored shot of...
Business Can Profit From A Well-Done Press Release
In the dot.com world, the traditional press release is believed dead.
However, in the dot.dollar world of business, not all agree. For example, PaineWebber might not think so. Last year, a single mention in the Chicago Tribune led to over 1,000 requests for their guidebook for savvy women investors. All told, their media relations/investors education program attracted over 90,000 new clients...
PR Pushed Harder To Demonstrate Bottom-Line Value
With budgets slashed to the bone in a tough economy, business clients, large and small, are pushing public relations experts harder and harder to demonstrate bottom-line value.
Can it be done?
A donation of $20,000 in Christmas gifts for needy families spotlighted on The Oprah Winfrey Show produced $13 million in holiday sales and a fivefold increase in perceptions that Sears, Roebuck and Co. was a neighborhood asset.
Says who and how did they prove it?
Delahaye Medialink, a professional measurement vendor, reported the findings, which included a 59% to 70% increase in...
Email Can Be Quick PR Tool
This past spring, the online Wall Street Journal reported that the average piece of priority mail took 2.7 days from drop-off to delivery.
A quick email takes seconds.
A quick email can be a very effective public relations tool, especially for the small business owner. Why? Because more than likely, he knows his customers personally, each and every one.
A personalized email can alert particular customers to a new product or service. A quick email can give a heads up to a special sale or extra discount to regular clients.
Carefully targeted, these emails, over time, can help you build...
Make Your New PR Campaign A Grassroots-Focused Effort
Though often political in nature, a successful grassroots campaign can also be a fun, public relations strategy.
The Charmin Ultra "Potty Palooza" Campaign is not political, but certainly a clever, highly unusual and definitely fun example of a grassroots campaign.
"Potty Palooza" is an 18-wheel semi-tractor, featuring "27 royal thrones," all stocked with...
The Marketing Communications Plan
Public Relations is all about getting your message out, in a way that builds relationships, that builds trust. PR is about packaging and targeting your story, quite often through the media. PR is about identifying audiences and issues. PR is about changing attitudes and motivating behavior. Mix in some marketing research data and paid advertising, along with some customer-driven goals and strategies, and suddenly a new term pops up - Marketing Communications.
Marketing Communications stares directly at the bottom-line and thinks dollars - in revenue, in expenses, in net profit. However, without a plan, marketing communications is...
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