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Juliette Weiland & Co. Wins APEX 2006 Award for Public Relations for Small Business Newspaper Column in Norwalk, Connecticut
Juliette Weiland & Co. won an APEX 2006 Award in the "Regular Departments and Columns" category for her monthly Public Relations for Small Business Column in The Hour, a daily newspaper in Norwalk, Connecticut. The winning entry was one of a series of columns aimed at...
Online Pressrooms Are Great Media Resources
Every business with a website should have an online pressroom. A pressroom is where journalists go to get information about the company. If the information is organized, quick to scan and easy to find, the company increases its odds of finding itself in print. What does the media expect to find in the pressroom? In a recent interview with iPressroom.com, Wall Street Journal Technology Columnist Walt Mossberg voiced his expectations of
Email Is Highly Effective Branding Tool
Email is on the rise and should not be overlooked as a highly effective branding tool in any marketing communications campaign conducted by small business. Three years ago, research by Quris, an integrated email agency, revealed four key findings, still relevant today. First...
Juliette Weiland & Co. Wins MarCom Creative Award for Media Placement of Story About OfficePower, LLC, a Distributive Generation Company in Norwalk, Conn.
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Juliette Weiland & Co. Wins APEX 2005 Award Promoting Local United Way Support of a School Readiness Initiative Program for At-Risk Families in Norwalk, Connecticut
Juliette Weiland & Co. won an APEX 2005 Award in the "Public Relations & Information Writing" category for promoting a local United Way's efforts to support Kids Start Smart, a school readiness initiative aimed at high-risk families in Norwalk, Connecticut. The winning entry was one of a series of articles intended to...
Eye-Catching Studies Propel Messages
Eye-catching studies propel messages into the headlines, and in some cases, even continue to keep them there. In April, 2002, The Clorox Company headlined its release "First In-Office Study Dishes The Dirt On Desks," with a sub-head "Researchers Find Average Desk Harbors 400 Times More Bacteria Than Average Toilet Seat." The release, distributed by Market Wire, highlighted the "Bacteria Buster" findings by University of Arizona germ guru Dr. Charles Gerba. One such finding was that bacteria levels took a free-fall jump off a steep cliff, as in a 99.9% drop, if surfaces were treated with disinfecting wipes once a day. Of course, that meant a pithy paragraph about Clorox Disinfecting Wipes, as a...
What Message Is In Your Photo?
A photo is a quick message and is worth a thousand words. At first glance, Karl Rove appeared meticulously groomed when his photo hit the cover of Time, July 25, 2005. He wore wire rims, sported a fresh haircut and was dressed in a starch-white shirt and a dark charcoal suit. He had an American flag in his lapel. His power tie was red with perfectly spaced tiny white dots. However, his collar was creased. Did the media-savvy Bush camp mess up or did they intend to...
Podcasting in the 21st Century
While iPods and MP3 players are gadgets for the upscale and younger audience, podcasts, as the latest trend to hit the airwaves, are about to affect everyone, and that includes business and the world of public relations. What is a podcast? A podcast is an online audio file or program that can be listened to on a personal computer or portable device such as Apple's iPod or another MP3 player. Podcasts are free, portable and time-shifted, meaning, unlike commercial radio programming, they can be listened to at one's leisure. Further, podcasts can be automatically delivered to...
Blogs Are New PR Tool
The word "blog" is still a mystery to most, which may be why it headed the list of most looked-up words in the last 12 months in the Merriam-Webster Online Dictionary, thereby claiming title to "Word of the Year 2004," awarded by that publisher. That's not blog's only claim to fame. Technorati, a blog analysis firm, reports an estimated 4.8 million blogs populating our cyberspace or blogosphere. Further, a blog is born every 5.8 seconds...
Keep Your Eye Out For Blogs
The time for blogs is here - for business and just about everyone. What is a blog? It's an online journal, a diary for everyone to see. It's a posting of observations, stories, news, tidbits, commentaries, how-to's, tips, and whatever else the "blogger" wishes to put out there in the blogosphere. Blogs attract a self-targeted audience of readers, thereby becoming a powerful way of sharing ideas, expertise, news about products or services. Larry Bodine, Esq., recently named "Legal Technology Consultant of the Year" at the...
How Do You Measure Public Relations Success?
Two years ago, Adelphia Communications, the sixth largest cable operation in America, stole the front-page headlines, with stories, sidebars and full-color photos racking up over 143 column inches of free space in a single issue of The New York Times. This July, John J. Rigas, Adelphia's founder, was headlined again. However, this time, the follow-up, "2 Guilty In Fraud At A Cable Giant," ran down a single column, directly below a colored shot of...
Business Can Profit From A Well-Done Press Release
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PR Pushed Harder To Demonstrate Bottom-Line Value
With budgets slashed to the bone in a tough economy, business clients, large and small, are pushing public relations experts harder and harder to demonstrate bottom-line value. Can it be done? A donation of $20,000 in Christmas gifts for needy families spotlighted on The Oprah Winfrey Show produced $13 million in holiday sales and a fivefold increase in perceptions that Sears, Roebuck and Co. was a neighborhood asset. Says who and how did they prove it? Delahaye Medialink, a professional measurement vendor, reported the findings, which included a 59% to 70% increase in...
Email Can Be Quick PR Tool
This past spring, the online Wall Street Journal reported that the average piece of priority mail took 2.7 days from drop-off to delivery. A quick email takes seconds. A quick email can be a very effective public relations tool, especially for the small business owner. Why? Because more than likely, he knows his customers personally, each and every one. A personalized email can alert particular customers to a new product or service. A quick email can give a heads up to a special sale or extra discount to regular clients. Carefully targeted, these emails, over time, can help you build...
Make Your New PR Campaign A Grassroots-Focused Effort
Though often political in nature, a successful grassroots campaign can also be a fun, public relations strategy. The Charmin Ultra "Potty Palooza" Campaign is not political, but certainly a clever, highly unusual and definitely fun example of a grassroots campaign. "Potty Palooza" is an 18-wheel semi-tractor, featuring "27 royal thrones," all stocked with...
The Marketing Communications Plan
Public Relations is all about getting your message out, in a way that builds relationships, that builds trust. PR is about packaging and targeting your story, quite often through the media. PR is about identifying audiences and issues. PR is about changing attitudes and motivating behavior. Mix in some marketing research data and paid advertising, along with some customer-driven goals and strategies, and suddenly a new term pops up - Marketing Communications. Marketing Communications stares directly at the bottom-line and thinks dollars - in revenue, in expenses, in net profit. However, without a plan, marketing communications is...

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India Players Turn Pale On Wi Pitches
By Dr Shanker Adawal

Cricket is a great game of uncertainty. Before the one day series crazy Indian fans were thinking that India must win the one day series, the most important thing for them was that what would be the winning margin. Unfortunately throughout the series Indian players were looking lethargic and failed to cope with the young energetic West Indies team.

When Brian Lara took over the captaincy from Chanderpaul the cricket pundits were saying that no one can change the fortune of West Indies Cricket in near future. Charismatic Lara changed the scenario of the West Indies cricket the moment he took the charge. He had different ideas in his mind. In his captaincy productive results started coming.

West Indies outplayed Zimbabwe just before the India series. This series win by the Caribbean’s was the wake up call for the Indian team. When Indian team landed on the West Indies soil former great player Viv Richards had given an indication that this series would not be a cake walk for India.

Richards’s verdict was right and the overconfidence Indian team not only lost the series rather bites the dust. West Indies thrashed India in all departments of the game-batting, bowling and fielding. Sometime overconfidence cost the team dear. The same thing happened with the West Indies in the 1983 prudential world cup. That time mighty West Indies failed to chase the paltry target of 183 in the final against India.

Indian players are shouting about too much cricket. But other teams are playing in the same ratio. Unfortunately Indian players were looking lethargic and disjointed in the just concluded one day series against the Caribbean. It seemed players had lost the co-ordination, combination and the winning habits.

On the other hand rejuvenated West Indies side played like a unit. In spite of limited resources Lara’s team thrashed the favourit India 4-1. This series was a great debacle for the Indian cricket. Cricket is treated like religion in India. So crazy Indian fans watched the one day matches despite the odd timings. They got only disappointment and nothing else.

Once again bring back Gangully in the team could be heard from all corners. People are talking had Dada been in the team India’s performance could have been better. Chief selector Kiran More and Guru Graig are adamant not to allow Gangully to play for India again.

This time Chappel as a coach failed. His experiments did not click. Poster boys of Indian cricket Dhoni and Pathan were unsuccessful. They were promoted like the other series but did not click. Dhoni is known for his flashing batting but in all the five matches he was looking that he has forgotten his batting key in Ranchi his home town.

Dhoni is compared with Adam Gilchrst. But it is too early to keep Dhoni and Gilchrist in the same column. Dhoni could be devastating on his day; he is capable to demolish any attack. We should not forget that Gilchrist has proved himself on numerous occasions. Pathan is now tipped as an allrounder. He is a talented cricketer but it is too early to say that India have got the substitute of Kapil Dev.

Surprisingly Indian batsmen turned pale against the ordinary Caribbean spin attack. Gale, Samuels and Dave Mohammad had bogged down

the Indian batsmen throughout the series. Muralidharan and Shane Warne the two leading spinners of the world could not stopped the Indian batsmen. Their bowling analysis is very ordinary against India. How these spinners checked the Indian batsmen in all the one days.

As a team India did not click in West Indies. Inconsistency of the batsmen, nagging line and length of the bowlers and sloppy fielding at the crucial time let the Indian team down in this series. Sehwag and Kaif are known for their inconsistency, but Mr. dependable Rahul Dravid’s batting was the big shock. Except hundred in the opening match he did not fulfill the expectations. Middle order batting was miserable so was the case with the lower order.

Credit must be given to Lara and his team the way they fought throughout the series. Sarwan and Gale were the two most consistent players of the series. Lara himself played two good knocks. Indian officials have to think seriously, because the next year world cup will be held in West Indies. This show is an alarm for the Indian team. As it is said wise are those who learn quickly from their early mistakes. This series loss may prove blessing in disguise for the India cricket.

Inclusion of too much youngsters have also created some problems. They have talent but they have to learn from their seniors how to cope with the pressure situations. Sachin was remembered when the team bite the dust in one day series.

Many experts had written him Endulkar. But a player of the caliber of Sachin was not born again and again. Despite his age he is still the jewel of the Indian cricket. Not only with his batting could even his cunning bowling change the match at any time from any position. Kumble has got the tag of test player. Why was he not in the team? He is a great bowler and genuine spinner. He should get chance in one day also. Indian team management has to thing seriously about the team selection in one day because less than a year is left for the world cup. The time of experiment is now over.

Now test series is starting. India have not win a test series in West Indies since 1971. Can Dravid become the second captain after Ajit Wadekar to win series in West Indies? It is needless to say that test cricket is a different ball game. With the inclusion of Kumble, Laxman and Jaffar the team has got a boost.

West Indies may upset the Indian planning. As far as the pace attack is concerned they are superior to India. But India have two quality spinners- Kumble and Harbhajan. Both the spinners would be India’s triumph card in the test series. In the one day series Indian pace battery performance except for Agarkar was below par. Unfortunately Agrakar was dropped from the test team.

Sreesanth and Patel are young and energetic but raw. Pathan’s decreasing speed is a worry for the team management. Indian pacers will play the supporting role spinners can only win test matches. India batsmen have to perform consistently to create the platform for the bowler to bowl them out twice in a test match.

The forthcoming test series between India and West Indies would be interesting. At present West Indies are on the seventh sky after their emphatic win over India in the one day series on the other hand the depleted Indian side has a golden opportunity to prove themselves that they are one of the best sides in the world.

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