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Romancing Google And Demystifying Pagerank
By Gerrick W, Mon Dec 26th
What is PageRank? PageRank is one of the important factors that determine SearchEngine Results Page (SERP). It is a numerical value assigned byGoogle that shows the importance of a web page. When one pagelinks to another, it is actually casting a vote for the otherpage. It goes to say that a page with more inbound links enjoysa higher page rank. For simplicity sake, PageRank is referred toPR in this article. Applying the Mathematical Concept of PageRank
Google calculates the PR of a web page using this equation: PR(A)=(1-d) + d[PR(t1)/C(t1) + ... + PR(tn)/C(tn)] 't1 - tn' are pages linking to Page A 'C' is the number of outbound links of the linking page 'd' is a damping factor set at 0.85 This is the original equation Google published when it developedPR. Whether Google uses a variation of it, only God knows. Thisequation, though, is essential to an understanding of PR. Don't be scared by the above equation. For a fuller explanationof this equation with working examples read The Google Page RankAlgorithm and How it Works by Ian Rogers. The purpose of this present article is to apply the Mathematicalconcept of PR to your web page ranking strategy. Yes, you canorganize your linking strategy to achieve high PR for yourimportant web pages. Inbound Linking Strategy Many people assume that the Toolbar PR values of PR1 to PR10 areset on a logarithmic scale. Nobody outside Google knows forsure, but there is a very good reason for this assumption. Thatbeing the case, moving from a lower page rank to the next higherone gets increasingly difficult. So, moving from PR3 to PR4 ismore difficult compared to moving from PR1 to PR2. Forillustration refer to the table below... Tool PageRank(log base 10)......Real PageRank 0..............................................................0-10 1.........................................................100 -1,000 2......................................................1,000 -10,000 3....................................................10,000 -100,000 4.......................................................and soon... *This illustration assumes a log base of 10. In a nutshell, an inbound page link with a PR8 is worth morethan one with PR4. The number of outbound links of the incomingpage link becomes immaterial. Inbound links with high PRs thatare relevant to your website will boost your web page rankingsignificantly. The practice in the past was to buy inbound links with high PRto boost your web page PR. However, Google in recent times hasclamped down this practice.
Natural History Museum YouTube channel Including an interview with my old chum Sara about meteorite collecting in Antarctica
Natural History Museum YouTube channel
Including an interview with my old chum Sara about meteorite collecting in Antarctica ]]>
Yehuda Moon and the Kickstand Cyclery
Yehuda Moon and the Kickstand Cyclery - You should be wearing a helmet
Funny, in that because-it's-true way. ]]>
In 1973 we had a Science Lesson
In 1973 we had a Science Lesson.
Need to read this properly when I'm able to give the time and brainpower it deserves. ]]>
Fifty years later, steam appears on British railway
Fifty years later, steam appears on British railway - A Peppercorn class A1 Pacific traveled from York to Scarborough on Tuesday evening, becoming the first new steam train to run on Britain's railway since 1960. ]]>
WW2 People's War
WW2 People's War - Entertaining the Troops - Fred could enlist the services of any other soldiers, who could play instruments, to form a band, which the C.O. decided would be called “THE HOME-AGAINERS”!
Peter Pavey is my Great Uncle ]]>
A new web page with lots of high PRinbound links will be viewed with suspicion. Buying incominglinks has become a thing of the past. The rock solid ways togather inbound links are through... a. Directories - Getting listed in quality directories like DMOZor Yahoo can help boost your page rank. b. Building a great content site that others want to link with. Internal Linking Strategy Based on the equation that Google uses to calculate PR, addingnew pages has the effect of improving the overall PR of awebsite. If your organize your internal links carefully, you canchannel the PR of your new pages to the important pages of yourwebsite. The strategy is to grow your website steadily by adding newpages, and link them to your important pages. Avoid pages thatare identical eg. affiliate programs web pages. You will beaccused of spamming by Google, and run the risk of having yourweb pages and possibly your entire website penalized. Add newpages that are rich in content, and relevant to your website.Content is king. However, new pages have to be indexed by Google before they canchannel their PR to other pages. Google only indexes pages thathave one or more pages on the web linked to them. Organize yourinternal linking carefully. Outbound Linking Strategy You will lose page rank with outbound links. So it is goodpractice to ask for reciprocal links, and to have outbound linksfrom a page with the lowest PR. Have the anchor text of theincoming links centered on your keywords or similar keywords.You also need to vary the text of your inbound links to makethem look natural to Google. Choose your link exchange partners carefully. Avoid link farms.Period. Google enjoys about 36 percent of web traffic on the World WideWeb. In absolute terms, this represents a significant figure. Aslong as PR is one of the important factors Google uses todetermine Search Engine Result Pages, it is prudence tounderstand how PR works and strategize your linking accordingly. You don't need to crack your head to fully understand PR. Allyou need is to simply apply the practical concepts delineated inthis article to your linking strategy, and a good dose ofpatience. For Google places emphasis on the age of your links,your domain, and your web pages. It's a fool's game to try to beat Google. Stick to rock solidprinciples when building your link structure, and you won't haveto worry when the next Google 'dance' comes along. Your webpages will still be standing after the dust has settled. About the author:Gerrick W - mailto:gw@1stinternetmarketingsolution.comInformation and Software Tools You Need to Effectively PromoteYour Online Business. Visit:http://www.1stinternetmarketingsolution.com
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