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Link Popularity
By Marty Pukstys, Tue Jan 10th
So, after hard and time consuming process you got your web siteon the internet, optimized it for certain keywords and can'twait to see it at No.1 position on Google, Yahoo and MSN? Not sofast. First of all, you'll need 3 things to be taken care of:on-site optimization, search engine submission and some majorwork on link popularity building. There's plenty of informationabout internal web page optimization on the internet, and it'snot a secret how to submit all your web pages to Google or Yahoothrough their new feed systems. If it is - you should educateyourself about the first two elements first, and then worryabout link popularity. The first thing you should do is to listen to what searchengines have to say about search engine optimization. It's not asecret that they hate web pages artificially stuffed withkeywords or bought incoming links. Such techniques give them ahard time to deliver relevant results to their users. In fact,current search engine ranking algorithms are so advanced that ina lot of cases they can distinguish between natural and boughtincoming links. So, what do search engines have to say about their rankings?Never try artificially boosting your rankings. Don't participatein link farms. Don't buy links. Don't stuff your text withkeywords just to get higher rankings. In conclusion - do notinterfere with their function to deliver relevant and usefulinformation to the user.
Well, it's not a bad idea to listen to them for a change. Thetechniques of getting links that I am going to tell you aboutare both search engine "legal" and "not so legal". The choice isyours. The first thing that everyone should do is make the content oftheir web site useful and informative to people. Doesn't matterwhat kind of website you have, try to give something useful toyour visitors. This can be useful information, some attractions,free service, or anything you may come up with. This may soundbanal, but this strategy eventually will pay off. Other websites will notice that you have something useful and original,and will start linking to you. This is the best and most "legal"link building strategy anyone can come up with, although ittakes the most time and patience. Second "legal" choice for building link popularity is througharticles. Try to write an interesting article about somethingyou are good at and know a lot. Then find thousands of articlesubmission and publishing web sites that are available on theinternet. Use your best friend and enemy at the same time -Google - to find them. The most important part of the article isthe Resources box, where you can use HTML code and place linksto your web site. The next perfectly "legal" and effective area to build your linkpopularity is forums. You can find millions of forums on theinternet - take advantage of them. Post your answers to relevanttopics, and don't forget to use HTML and links to your site. Itcan't get any easier than that, and at the same time, it mighthelp your rankings a lot. I bet you heard about reciprocal links - when you link to someweb page, which
in exchange places a link to your web page ontheir site. This strategy may be not as effective as couple ofyears ago, but it still works. Search engines simply can'tignore links to your webpage. The most important thing toremember about reciprocal linking, as with all other links, isthat links from related websites will have much higher impact onyour rankings than those from unrelated ones. Also, don't forgetthe importance of keywords and rephrases in the anchor text -without it, your links are close to useless. Do some research and find websites similar to yours. They don'thave to offer exactly same services or information - somethingbroad as computers or internet if you are offering web designservices is good enough. E-mail their administrators with arequest to exchange links. How to persuade them to place a linkto you, especially if their web site has good rankings on thesearch engines - that's another subject. Offer something usefulin exchange - for example, suggest placing a link to them onyour home page, while they put the reciprocal link on theirpartners or resources page. Find millions of directories where you can submit your web site.Some of them offer free inclusion, some of them ask for areciprocal link, while others require to be paid for thelisting. Whether to pay or not, that's totally up to you, butfrom my experience, some of their links are worth severaldollars that they are usually asking for. Make sure they havesubstantial Page Rank, and sacrifice several dollars. It willpay off eventually. But to start, try to find countless freedirectories and submit you web site there. Finally, time has come for the most controversial and dangerouslink building strategy - link buying. I don't recommend anyoneto use it, but a lot of search engine optimization specialistsare utilizing this unfair tactics, placing honest optimizers inserious disadvantage. If you decide to go ahead and buy somelinks, make sure of two things: the page you are buying a linkfrom has a high Page Rank, and find the links for sale in searchengine optimization forums - never buy links from the websitesthat specialize in this. Otherwise, Google will weed your website out from their index faster than your eyes blink. In conclusion, I would recommend staying away from unethicallink building strategies, and concentrate on long-time goalsversus short-term ones. Keep in mind, that if everyone startsbuying links and using other unethical search engineoptimization techniques, search engines will not be able todeliver relevant results, and eventually come up with new andsmarter algorithm to kick such websites out from their indexes.With all the ethical search engine optimization methods I toldyou about, everyone can build substantial link popularity andget good rankings. About the author:If you liked what you read - visit our Search Engine Marketing Service LLC website and find out moreabout search engine positioning services and improved search engine rankings.
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