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5 Tips For Using Kpi Master Lists By Stacey Barr
When you start trawling through all the lists of KPIs (or performance measures, which is the term I prefer to use) that are lurking on the internet, you'll see just how many performance measures there are. Thousands. Even within just one industry.
And many of these so-called performance measures aren't in fact measures at all. A performance measure is evidence of the degree to which you are achieving an important result, over time. And that brings us to the first tip for making the best use of KPI master lists:
Tip 1: Know how to recognise a real performance measure from a fake.
"Existence of Business Plans" is not a performance measure. It's the result of an action. "Employee Survey" is not a performance measure. It's a data collection instrument. "Monthly Average Delivery Cycle Time" is a performance measure, because it gives feedback of a result, over time. You'll need to be wise enough to pick out the real measures from the fakes.
Tip 2: Before you even go looking for KPIs, clearly define your priority business results.
To avoid swamping yourself with way too many trivial and irrelevant measures, you need to fish these KPI master lists with a net designed to catch just the types of measures you need. And that net is made from the business results that are your highest priority to achieve. After all, that's what KPIs are for: to give you feedback about the results that matter.
Tip 3: List potential measures first, then evaluate to select the best.
It will be faster and easier if you list a dozen or so potential measures for each important business result that is worth measuring. So trawl through the KPI master lists quickly,
Conversion Rate concepts If you are doing online marketing, then you are constantly searching for a way to make more sales. There are basically two ways to do this. The first one is to increase your reach, target audience, subscribers base, etc. The second way is to increase your conversion rate. Actually, you should try to do both, but getting a high conversion rate is a very important goal and comes first. It's not very easy to do, that's for sure, but there are five simple concepts you should learn about the conversion rate. E-mail list segmentation So you have a mailing list with thousands of e-mail addresses. You send out messages and sales trickle in. You are happy. Hey, you could probably double, even triple sales with the same e-mail list, only if you did list segmentation. What the heck is list segmentation? Very simple Dissecting a successful direct marketing e-mail E-mail is the perfect media for direct marketing. Compared to regular mail, it is about hundred times cheaper. Yet, few companies manage to run a truly successful direct marketing campaign, according to Paul Soltoff. Paul has been in business of direct marketing for the past 20 years. Now he is a chief executive officer of SendTec, Inc., the parent company of DirectNet Advertising (DNA) and iFactz What are keywords good for? What do keywords have to do with e-mail marketing? Actually, a lot Words you should and should not use in e-mail advertising campaigns Words you should and should not use in e-mail advertising campaigns
just to pull out this first list of potential measures. After that, evaluate the potentials, and decide which measure (or two) will give the best evidence of your business results.
Tip 4: Be prepared to tailor the measures to your business.
The vast majority of KPI master lists will offer you nothing more than a measure name, and if you're lucky, a short sentence describing what it means. That's just not enough for you to successfully implement the measure in your business. So be prepared to flesh out each measure in more detail, right down to the data you'll use to compute it.
Tip 5: Don't fit a square peg to a round hole.
It's entirely likely that your business or organisation is unique is some way. And that means that the complete set of performance measures it needs won't be out there in someone else's KPI master list. You'll have some results for which you'll just have to design your own measures, from scratch. It will take you an hour or so to do this, but that's much better than wasting weeks, months or years measuring the wrong things, or not measuring the right things at all.
Stacey Barr is the Performance Measure Specialist, helping people to measure their business strategy, goals and objectives so they actually achieve them.Sign up for Stacey’s free mezhermnt™ Handy Hints at www.staceybarr.com to receive your complimentary copy of her e-book “202 Tips for Performance Measurement”, and get more control over the destiny of your business.
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>> BookLocker: $492 <<<
Deduct $175 if submitting your own cover. No hidden fees. Includes everything. Books are usually on the market in less than a month. No extra charge for graphics. 35% royalties based on list price for public sales; 15% royalties based on list price on wholesale/bookstore orders. Added Bonus: Returning authors are only charged $99 setup fees on their second and subsequent books.
>> iUniverse: $699.00 (includes 5 "free" copies) <<
Warning: They own your files after creation and you have to pay $300-$1500 to get them back if you leave their service! They charge extra for photos/graphics (included above) and never allow more than 50 graphics/photos in a book. No expedite service. Turnaround is 3-4 months. NOTE: IUNIVERSE IS NOW OWNED BY AUTHORHOUSE. SEE THAT COMPANY LISTED BELOW.
>> Lulu: $839.00 <<
Deduct $450 if submitting your own cover. Lulu now charges directly for many services they previously farmed out to other companies.
>> Xlibris: $1323 - (includes 5 "free" copies) <<
Does NOT offer ebooks! Charges expedite fee of $349 (included above) for publication in 2 months instead of 4-6 months. Charges $10 per image; $20 per table.
>> AuthorHouse: $1567 <<
Charges extra for photos/graphics ($10 per image after first 10 - included in cost above). Expedite fee ($500) is for publication in 30 days instead of 6 months - included above. Claims ownership of files you pay them to create.
>> Trafford: $1844 <<
IMPORTANT - Does **not** include full distribution! Choose the $2297 package if you want that. NOTE: This company is based in Canada.
***Prices based on least expensive package offered by each publisher on similar offers targeting U.S. authors. Fees include setup, original cover design, print proof, ebook creation, up to 25 interior photos/graphics, an ISBN, barcode, a listing on the publisher's website and distribution by Ingram, all within 6 weeks.
NOTE: Many companies offer perks that others don't, some try to upsell authors on extraneous services, and a few even claim ownership of files the author has paid them to create! Study each publisher and contract carefully before making your choice.
----
For details on BookLocker's program, see:http://publishing.booklocker.com/Read how BookLocker authors got traditional publishing contracts and built businesses for their books using our service: http://publishing.booklocker.com/booklocker-self-publishing-case-studies/Do you have questions about self-publishing an ebook or POD book?
Ask us about it.
http://publishing.booklocker.com/ask.phpONE-ON-ONE WITH ANGELA
Angela Hoy works one-on-one with all authors. No third-world-country customer service reps or corporate hierarchy! You can email her directly with any questions at: angela- at - booklocker.comDISGRUNTLED?
Unhappy with your current POD publisher? We offer a special to authors who want to switch. Email Angela if you're interested.
]]> Publishers Desk For December 3rd THE HOLIDAYS WILL BE HERE SOON! MAKE A SOLDIER SMILE!!
Read their wants and needs at this great website:
http://www.anysoldier.com/WHAT ARE THE CURRENT BEST SELLING BOOKS AT WRITERSWEEKLY?
FREE EXCERPTS OF ALL BOOKS available at the links below.
1. 24-HOUR SHORT STORY CONTEST ENTRY FEE - $5
Entry fee and contest guidelines ebook.
2. Writing FAST: How to Write Anything with Lightning Speed
Your mind moves at lightning speed. Your writing should, too. Introducing the FAST System approach to writing.
Whether you hate writing, or you're an avid wordsmith, Writing FAST is the must-read book for writers of all levels.
3. The Accidental Medical Writer
If you've considered freelance medical writing as a career, but don't know where to start, then The Accidental Medical Writer is for you.
4. The Write Markets Report - 12 ISSUES!
12 issues/year! The newest paying markets anywhere and each editor's current needs! Landing only one assignment will pay for your subscription many times over! Only $11.95.
5. Writing E-books for Fun and Profit
Explains how to get ideas for your e-book as well as how to write and publish an e-book.
ALREADY 33% FULL! The WritersWeekly.com Winter 2009 24-Hour Short Story Contest is now accepting entrants! Each contest is limited to 500 entrants. Contests usually fill up (it's tons of fun!), so don't delay if you want to participate.
1st Place: $300
2nd Place: $250
3rd Place: $200
Entry fee is $5. You can see the complete list of 85 prizes and sign up here:
http://www.writersweekly.com/misc/contest.htmlDO YOU PAY WRITERS?
Email your ad to us and we'll run it at no charge. Send it to:
angela - at - writersweekly.com
WANT YOUR WRITING-RELATED BOOK SOLD ON WRITERSWEEKLY?
If you've written a writing-related book and own your electronic rights, contact angela - at - writersweekly.com. WritersWeekly.com and Booklocker.com do NOT charge setup fees to list and sell non-fiction ebooks, and don't take any rights. And, you can cancel at anytime.
ARE YOU MISSING THE PARTY?
The Freelance Writing Forum is very active and we'd love to have you join us! http://www.writersweekly.com/phpBB2/viewforum.php?f=15WRITER'S GUIDELINES DATABASEhttp://forums.writersweekly.com/viewforum.php?f=12
]]> Hoy Holiday Doing our part to keep the economy moving, we've almost finished our Christmas shopping. POD SECRETS REVEALED: Hot Air on Some POD Publishers' Websites By Angela Hoy, co-owner of BookLocker Here are a few examples of what we believe is "hot air" on some POD publishers' websites. Of course, this is our opinion. You can form your own. Texas Coastal Enthusiast magazine / Damon Gibson http://forums.writersweekly.com/viewtopic.php?t=8222):
You might be interested in what Damon Gibson is now up to in San Antonio, Texas. See:
http://www.txenthusiast.com/sanantonio.htm
Thanks for all you do for writers.
]]> Writing for Writers Works By Steff Green Many writers in the freelance industry struggle to find their writing niche, yet they overlook the most obvious niche - writing about writing. Any writer who has clocked their hours in front of a keyboard knows a few tricks, techniques, dos and do not's they could share with other writers. Why not write for other writers and earn money while you're at it? Should I Sell Foreign Rights to a Stranger? I've been contacted by a foreign-language publisher who's asking for foreign rights to my self-published book. What should I do? Cover Girl By Joei Carlton Hossack A year ago I purchased a new digital camera. I needed it - not because I'm a travel writer and travel writers need pictures to go along with the stories but because someone or something hacked into my website and destroyed it. I needed pictures of me so my computer guru could build another site. He did a fabulous job so I put the camera away to collect dust. Whispers And Warnings For December 3rd Prudence International Magazine / prudenceinternational.com - UPDATE: Writer receives check the day after publisher accuses WritersWeekly of libel.
RiseUp Publications, LLC. / usariseup.com / Ellis Management Marketing Group / EMMG / emmg.net / Janice Ellis / Christopher Ellis / collegeoutlook.net - Publisher of For Posterity, Achieve, Creative Outlook, College Outlook Counselor's Guide, The Business Kit, RX Dialogue, The Compliance Monitor, Future of Asthma, Managed Care Training, Pharmaceutical Representatives Companion, and Digest-ables - TWELTH COMPLAINT!
Bill Cameron / Metromode Magazine / Cameron Ink, Inc. / metromodemagazine.net - Publisher fails to honor promise to pay writers by end of November; claims he's filing for bankruptcy; STILL SOLICITING WRITERS ON HIS WEBSITE!
Damon Gibson / Texas Coastal Enthusiast Magazine / TxEnthusiast.com / Enthusiast Guest Book - It appears this pub has changed its name to Texas Enthusiast
]]> Paying Markets And Jobs For December 3rd PAYING MARKETS
These are NOT recycled guidelines. WritersWeekly.com only features original market listings, received from and approved by the editors at each publication.
New England Review
CURRENT NEEDS: "Original fiction, poetry, and essays." Pays $10 per printed page in New England Review.
Poisoned Pen Press
CURRENT NEEDS: "Well-written mysteries." Payment: "$500 on signing of contract; $500 on delivery of manuscript. Royalties are (9%) of the suggested retail price on the first 3,500 hardcover or trade paperback copies sold, twelve percent (12%) on the next 2,500 hardcover or trade paperback copies sold, and fifteen percent (15%) on all
copies sold in excess of 6,000 hardcover or trade paperback copies sold."
The Rambler
CURRENT NEEDS: "Nonfiction, fiction, and poetry." Pays up to $50 for up to 8,000 words.
Sandlapper, The Magazine of South Carolina
CURRENT NEEDS: "Sandlapper writers need to either live in South Carolina or be very familiar with the Palmetto State. We're interested in humor and out-of-the-ordinary topics. (We don't need a piece about someone's vacation in Myrtle Beach or Charleston, for instance.)" Pays $100/published page for 500 to 2500 words. Send query and 2 clips or
manuscript by mail with SASE or by email.
Sourcebooks
CURRENT NEEDS: "We continue to look at all projects across our wide range of core categories. We are actively looking for college reference, parenting, uniquely targeted memoirs, romance novels, and children's chapter books." Payment varies depending on the project and category.
Space Lifestyle Magazine
CURRENT NEEDS: "Unique, exclusive stories on space, NewSpace, NASA, especially business stories, science stories, and personal accounts of people in the industry." Pays $500/3,000 words for min. of 1000 words, 3000 max.
FREELANCE JOBSFreelance Copy Editor - They're offering $600/month but it looks like you might want to negotiate a higher fee for the work required
Film Production Publication
Freelance Writer - who is familiar with the workings of the FDNY
Firefighter's Quarterly Magazine / fdny.net
Freelance Market Research Analyst
BCC Research
Freelance Online Librarians and Internet Researchers
"University" Website
Freelance Legal/Business Copyeditor
blind ad
Freelance Recipe Editor - China Site
Allrecipes.com
Freelance Proposal Writer - Pays $25-$50/hour
kuitycorp.com
Freelance Marketing Message Writer
Small local business-to-business company
Freelance Editor/Writer
media company
Freelance Educational Writer
educational publishing company
Freelance Technical Writer
recruiter
Freelance Full-Time Medical Writer (2)
recruiter
Freelance Grant Writer - Pays $12-$15/hour
blind ad
Freelance Desktop Publisher - book design
blind ad
Freelance HR/Employment Law Writer - Pays $25K/year
business-to-business content company
Freelance Educational Writer
educational publishing company
Freelance Political Reporter
Raw Story
Freelance Marketing - Business Copywriter
marketing firm
Freelance Writers and Editors
Zest Books
]]> FreeBookExcerpts.com For December 3rd Arvid Township by Charlie Warnes
Impromptu, midnight auto race through the Lundeby Swamp in 1949. The race deteriorates to a tragic end, having a profound impact on the lives of the surviving participants.
The God Child-Abandoned by Don Fenn
The unseen character of human nature, from the perspective of 30 years of being a psychotherapist and a patient (a learner) and a novelist.
Escape from Hell and the Almighty White Guy with a Beard by James La Croce
A light-hearted, heavy-handed and devoutly devastating swipe at traditions about how God and Son go about their business on planet earth.
READ THESE AND MANY MORE FREE BOOK EXCERPTS, AND POST YOUR OWN, AT: http://www.FreeBookExcerpts.com]]>
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