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8 Steps On How To Use Audio On Your Website By Bjorn Brands
In the past, audio was typically used on websites as background music to increase the "WOW!" factor, but it didn't really help in communicating with customers.
These days it's a different story. With broadband becoming ubiquitous and streaming audio technologies getting more advanced, you can now easily convey spoken word over the web. Well crafted audio messages can help you add a personal touch to your website which will make customers feel closer to you.
The presence of your voice welcoming customers, answering questions, or describing the benefits associated with your product or service can boost customer confidence in ways that text and images alone can't.
Most people have computers capable of playing streaming audio and will find it a refreshing change from boring text. Increased use of the internet along with improved technology now make it easy for you to add streaming audio to your website and create that personal bond with your customers.
Reasons Why You Should Have Audio on Your Site
1. Customers remember what they hear more than what they read. Did you know that people remember only 20% of what they read while they remember an astonishing 70% of what they hear? That's three and a half times more! Your audio message will help you to stick into the minds of your customers longer.
2. Audio boosts your credibility. The sound of your voice adds personality to your website and helps customers identify with you. Customers buy from people who they feel they know and trust, and using audio can help you achieve this.
3. Audio keeps customers on your site longer. Audio can keep customers on your site longer and you give you more time to make the sale. It can be used as an additional resource or tool for customers to familiarize themselves with your product or service while browsing your site.
4. Audio increases your subscription rate. Using a personal audio message to get customers to sign up for your newsletter can raise subscription levels by up to 400% more than using traditional subscription
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marketing techniques. You can also use audio as a part of an online course that people can subscribe to. The lesson that includes an audio in our free online meditation course gets opened most, leads to the largest number of sales and receives the best feedback.
5. Audio enhances newsletters, ezines and blogs - which leads to profits. You can spice up your newsletter, or blog by using audio to provide special tips or product updates that keep customers interested and motivated to buy.
6. Audio puts you light years ahead of your competitors. Using audio successfully on your site gives you a competitive advantage. Most internet businesses overlook using this effective marketing tool so be sure you're not one of them!
7. Audio is easy to use. Being able to put audio on your website isn't limited to just techies - anyone can do it! Many of the programs available don't even require you to know HTML or flash. They're designed to be user friendly so you shouldn't have any problems taking your website to the next level.
8. Audio is cheap. You can add audio to your site for as little as $19.95. More advanced audio solutions will only cost you around $97 - a small price to pay considering the many benefits it provides to your website and your customers.
In short, audio gives you an edge over your competitors and allows you to build a personal bond with your customers in a way that's not possible with traditional websites. When customers feel they know you and can identify with you, they will be more likely to buy from you.
Bjorn Brands is a successfull enterprenuer who transitioned from having his own building company to a great online business. Check out his site and see for yourself how he can help you do the same at www.moneyacces.com
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The weather patterns on the east coast for November were very cold and wet. We arrived at Gulgong on Sunday and were told that it had sleeted the day before. It was very cold and windy on Sunday and the day was canned.
Friday we had 35mm of rain in one downpour, with more overnight. The strip was too wet to use, so even though Saturday may have been able to have a task, we could not launch.
Patrick dicing with Huey (Ozzie god of the weather), there were lightning bolts belting the next paddock over while he was out on the strip. His wife was watching and was quite concerned for his safety.
I'm away in Tamworth for work this week, and it flooded here (and Manilla etc) last weekend, so there's rubbish all over beside the road.
I do not know the official status of the drought. Around Tamworth it has being raining for quite a while and the area is very green, the greenest I have seen it in over twenty years. The Hunter Valley is also green, but not much river flow. Keepit dam is still very low, but should be getting a bit in now, the Hunter dams are pretty full since we've had 2 years of rain.
Out West, even around Gulgong, it is still pretty dry. I think the farmers were happy with the rain there last week.
South Australia could well be still in drought, but I do not know
Parma did burn as well as the Monastery and a bunch of houses in the area. Many people had to get out quick and lost many years of memories including their house in the fire. The fire was started by ten city college students when they had a bonfire at the tea gardens which is a reservoir in the mountains. I guess the students left without totally putting the fire out and when the Sundowner winds came the next day it stoked the fire and embers ignited brush etc. Many people want to know the names of the students but they haven't been released.
Here's some shots Robb Sporrer took while flying to the Parma landing area.
Michael Williams has suggested dropping the competition points system, the National Team Selection System (NTSS) altogether, and just using the well regarded and well maintained WPRS system. You can find the latest version here. He suggests that we use it for determining the National Champion also. Here is the top end of the latest results.
Yesterday I provided alternative proposals to the USHPA Competition Workgroup proposal for a new USHPA Competition Rulebook with the addition of a manual. So far all the discussion (other than some that is found here in the Oz Report) has centered around the documents, but these documents will not actually do much to advance the goals (as vaguely defined as they are) of the Competition Workgroup or the USHPA 2005 Strategic plan.
The documents (mine included) are really weak reeds when it comes to the goals of increasing the numbers of competitions and the number of competitors. The Workgroup has no particular reason to think that the changes that they have made to the documents will produce the changes that they hope for.
It's going to take a much difference approach. I have provided suggestions here, here and here.
Discuss Adopting documents is not going to meet our goals at the Oz Report forumlink»
It seems that one of the cornerstones of the plan to
restructure our competition system is the notion that competition is
declining in the US and that our current system is largely to blame
(i.e., if it is not largely to blame then why change the system?).
Since this premise is the basis for such a radical change we should
explore this.
I think if you were to ask anyone who has been around a
while, they may tell you that there has been a decline in competition,
but that is subjective. Something a little more quantitative is
necessary. The chart showing the decline in the number of sanctioned
competitions, by itself, does not prove a decline in competition.
First, we should ask the question: has the overall amount of
competition declined disproportionately more than the overall decline of
the sport of HG? Second, this chart only proves that there has been
a decline in the number of sanctioned events not necessarily a decline
in number of pilots participating in competition. In order for that
chart to be meaningful we would need to know the number of participants
in each event.
Lets assume for a moment that when we look at the number
of participants in each event, that there was an overall decline in
participation at sanctioned events. This, in no way, tells us
if there has been a decline in participation in competition; it only
shows that there has been a decline in participation in sanctioned
events. This begs the question: How much competing is going on out
there in local, regional, club and league events? We may find that
there is no decline in participation at all.
But lets assume for a moment that there is a decline in
participation in competition. Before we attempt to fix the problem it
would seem to me we would first need to know the cause of the decline.
As it turns out, the factors for the decline may have nothing to do
with the current competition system and changing the system would have
no effect.
So going back to the chart, what possible reasons are
there for a decline in the number of sanctioned comps? Here is
are some possible factors.
Overall decline of membership
Consolidation (fewer meets but greater attendance at
individual events)
Proliferation of unsanctioned events
Lack of need for sanctioning
Sanctioning is to burdensome
Loss of competition sites
Increased liability concerns
Organizer burn out with no system to mentor replacements
Competing vehicles for competition (on-line contest)
Change of pilot demographic
Average age of pilots is going up (changing
priorities)
Pilots coming into the sport are less competitive by
nature
Pilots coming into the sport and
current membership are becoming more risk adverse
Clearly this is a partial list but it is essential that we
(1) determine if we, in fact, have a decline in competition
participation and (2) objectively quantify the causes before we
make wholesale changes to a system that may not be broken at all.
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