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29 Ways To Drive Traffic To Your Website ... And Keep Them
By Maria Marsala, Sat Dec 10th
In 1998, if you wanted someone to find your website, you placedsome "meta tags" on it, and submitted it to free search enginesor directories. In 2002, there are many ways to help yourwebsite be found including... 1. Build a solid business foundation. Design a business plan,marketing plan, ideal client profile, and a site map for yourweb site. 2. Be consistent. Brand your company.
3. Make your website trustable. This article will show you 10ways. www.coachmaria.com/articles rustableweb.html 4. Create policies that build trust: customer service, code ofethics and newsletter privacy policy. 5. If you have pages on your site that you update monthly (likean articles page or recommended links page) say so on the page. 6. Find easy and secure ways for your clients to pay you. Ashopping cart with paypal and a secure merchant account worksvery well. 7. Network locally to bring people to your site. 8. Check your links regularly to make sure they all work. Use afree link checker like: http://home.snafu.de ilman/xenulink.html 9. Place your website address on all your printed literature --business cards, brochures, newsletters, letterhead, emailsignature, ads - everything!! 10. Offer added values that make sense to your business andideal client. This can include affiliate programs, books, andrecommended links to websites. 11. Use your web address in your signature for emails (change itregularly to highlight something new you're promoting). 12. Add a "Recommend This Site" on your site. If someone visitsyour site and knows someone else who may appreciate it, thisfeature will email the page's link to a recipient. 13. Provide monthly chats or bulletin boards (forums) to build arelationships and community. 14. Instead of a link to subscribe to your ezine, offer asubscription box on your most viewed web site pages. 15. Teach classes or speak to groups about subjects relating toyour products. 16. Permission market by gathering the email addresses ofstudents or the audience as part of your evaluation form. 17. Add a favorites script such as "add this page to yourfavorites list" to some pages. 18. Conduct periodic contests and announce the winners on yoursite. 19. Offer a free ebook on your site. This could be two pages ofinformation that would be helpful to your visitors that containsyour business information, too. Recommend that this ebook beforwarded to others for their personal use. 20. On large websites, create a "What's New
Page" or evenbetter, ask your webdesigner to design a "Site Map" for yourvisitors. 21. Write articles, post them to your site, and submit them toarticle banks www.coachmaria.com/articles/articlebanks.html. 22. Design some quizzes. Statistics show that visitors lovequizzes and assessment tools. 23. Participate in online forums as an expert. You get to"quietly" promote your business in your 3 or 4 line signature. 24. Join a few web rings. Some sites to visit are:www.webring.com/rw and www.bravenet.com. 25. Search engines look for certain things so it is crucial tomake sure your site is "search-engine friendly". oTITLE tags:Title tags should be 60 or so characters and have some keywordsin them. oHeader tags are numbered from 1 to 7: Header 1 tagsare recognized by some search engines. So make sure you use thistag. oKeyword meta tags: Add no more than 15 to 20 keywords tokeep the seach engines from flagging your site for keywordspamming. Prioritize your words. The best way to submit tosearch engines is to submit to each engine individually. oUsekeywords in the text area of each page. They are especiallyimportant at the beginning of sentences and higher up on thepage. 26. Search engines do not find your site unless you submit yoursite's information to them. Below are three ways to submit yoursite: oIt is recommended that you submit to search enginesindividually (this is also the way I do it and it works great,but is time consuming)! Visitwww.coachmaria.com/webmarketing.html. oSince some people preferto use a free service to submit, I recommend that they open afree e-mail address to use when you do "anything" for free onthe world wide web. Three good search engine submission servicesare www.registerit.com, www.submitit.com andwww/scrubtheweb.com. oPaid submission programs can be purchasedthrough companies such as: www.se-optimizer.com,www.webpositiongold.com, www.positionagent.com 27. Visit these search engine information sites:www.searchengineguide.com and www.searchenginewatch.com 28. Want to know more about Internet Marketing? Visit thisexcellent Internet Marketing Index atwww.internetmarketingindex.com 29. If this list seems overwhelming, visit your favorite searchengine and start interviewing experienced Search EngineOptimizers and Consultants. About the author:© Copyright 2002 All Rights Reserved. Maria Marsala, Business &Life Coach-Consultant. Maria works with successful individualsas they take their success to an even higher level. Subscribe to"Helping You and Your Business Grow" our free weekly onlinenewsletter or download our free business ebook athttp://www.CoachMaria.com/ebook/download.html
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