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Professional Traffic Building Tips
By Jason A. Martin, Sat Dec 10th
/p> Let’s face it; the Internet is cluttered with all sorts ofguides about increasing traffic to your web site. Unfortunately,most of these guides are outdated or incomplete. In fact, manyof the techniques being touted in them will get you in serioustrouble. Wouldn’t you like to build up quality trafficthat will stand the test of time? The key phrase is “testof time”. You don’t want to be a flash in thepan. FIRST THINGS FIRST Before you rush out to tell the world that your brand new website is open for business, set it up properly. Do not even startto think about traffic if your web site still has broken links,empty content, and other unfinished business. While patience canbe a hard thing to control, having some will pay off later. Onceyour web site is completely operational from top to bottom, youare ready to flood it with traffic.
SEARCH ENGINES While there are many web sites out there which claim to besearch engines, you only need to be concerned with a few of themajor ones like Google, MSN, etc. You do not need to submit yourweb site to these engines—they will find you on their ownonce your web site is being linked from other web sites. Neverpay for a service or software that does this function because itwill be a complete waste of money. Anyone who tells youotherwise is either trying to sell you a product or lacks realexperience on the matter. The goal is to get your web sitelinked on other related web sites, which will cause the searchengines to index your web site and visit somewhat often to lookfor changes. DIRECTORIES Your first step to building a solid traffic foundation is tosubmit your site to good directories. Doing so will increaseyour incoming links, page rank and traffic. Many directoriescharge a fee for a listing—most are one-time fees.Following is a breakdown of some of the more importantdirectories to get listed in. The ODP (Dmoz.org) Submission to this directory is free and it is one of the bestto be listed in. It is extremely important that you read theirguidelines. All submissions are reviewed by an editor and theapproval process can take weeks to months. Many web site ownershave waited a long time before having their web site added. Itis worth the wait. Yahoo.com Adding your web site to this very popular directory will cost$299 annually. Because of the price, you will want to thinkabout this one. Experiences with Yahoo listings are on bothsides of the aisle. The best thing to do is see where your website will most likely be listed and evaluate the conditions forthat section. sbd.Bcentral.com This is Microsoft’s business directory and it will be asolid listing for you. The current listing fee is $50, whichincludes the use of their web site tuning service. This servicewill evaluate your pages and let you know if the page is readyto submit or contains errors such as under-optimization and spamalerts. It can help you optimize your pages for the keywordphrases you are interested in. SevenSeek.com This directory has a great page rank and many back links. Aswill all directory submissions, pay attention to the guidelines.The fee for submission is $40. Seven Seek is a general directoryso just about any web site will fit here. GoGuides.org Go Guides is another great directory to get your web site into.Their web site is crawled by all the bots daily, which is agreat plus. Submission is $40 for this general directory. Wowdirectory.com Wow Directory is a large general themed directory. Web sitesubmissions are free but approval can take some time.
They offeran express submit for $20 that will ensure your web site islisted within 24 hours. There are many more directories out there but these are somesolid ones to get into first. In time, your web site will beginto appear in the major search engines. Most directories thatcharge for submission have adopted the policy started by Yahoowhere the fee is for “review” only. It is absolutelyvital that you read over all the guidelines to be certain thatyour web site will be accepted. ARTICLES A great way to generate traffic and back links to your web siteis by writing articles. Here is the general process of how itworks: - You craft a great article.
- Yousubmit that article to web sites geared towards web site ownersneeding content.
- Owners grab your article, whichcontains a link to your web site, and use it on their website.
As you can see, the process is very simple. When other web siteowners place your article on their web site, you will begenerating incoming links all over the Internet with no work atall. This will not only lead to possible traffic but help toestablish the value of your web site to the searchengines—so better rankings. It is very important that your article is written well. If not,quality web site owners are much less likely to use your articleand it makes you look bad. Most web site owners skip thisimportant step in traffic building because they can not crafteffective articles. If this is you, do something aboutit—visit Jason A.Martin right now and click on the “Articles for yourweb site” link. For a small fee, articles can be generatedfor you—and you retain full rights. Once received, simplyslap your name on it and submit to places likeEzinearticles.com, goarticles.com, etc. This is perhaps one of the most important steps of all and afteryour article is written, it takes no work. The results can beextremely fast. Many articles out there are not crafted well soit is important to not formulate your writing style andperception blindly on the work of others. While many web sitesthat offer articles claim to “edit” them, it is moreof a casual edit. TEXT LINKS The goal here is to increase the number of links from relatedweb sites. For example, if your web site is about hot dogs, youwill want to obtain links from web sites that are about suchtopics as: hot dogs, eating, hot buns, hot toppings, hotdog contests, etc. Obtaining a link from Joe’s EngineParts will not help much and may actually hurt in regards tosearch engine rankings. After thinking up words and phrases that are related to yourmain topic, visit your favorite search engine and search forthose items. Visit the web sites that come up and try to getyour link on them. Some might exchange a link with you, somemight offer a link on their web site in exchange for payment,and some might simply say no. Keep at it. IN THE END By completing these tasks, your web site will have established asolid foundation that will withstand changes the future holds. Iinvite you to read about ways to promote your web site, improvead copy, and much more by visiting InternetBusiness Entrepreneur. Remember to always keep a sense ofpride about your web site. Resist the temptations to do actionswhich will hurt your web site and build it with the future inmind. ©2005 Jason Andrew Martin LLC About the author: Jason A. Martin has been conducting business on the Internetfor 11 years. He is a free-lance writer on many topics and iscurrently working on obtaining a degree in Journalism andLaw. His official blog can be viewed at: Jason A. Martin
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