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How To Use An Automatic Responder For Effective Prospect
By Herman Drost, Sat Dec 10th
When a prospect shows an interest in your product, if you don'tdeliver what he wants immediately and follow up on him, you losesales. No matter what you're selling online, using an automaticresponder to do personalized follow up, can drastically increasethe amount of sales you receive. It can also dramatically cutdown on manual follow up of your prospects. Once a prospect requests your information there are a millionand one things that can divert his attention from it. For instance:
His computer crashed, he has to wait several days to get itrepaired. His wife called, her car broke down again. He has topick her up. The kids are screaming, the is chewing on theirfavorite toy. His friend needs a ride to the airport...now! These are just a few examples of what can happen to cause yourprospect to forget about your offer. That's why it is soimportant to get your offer in front of a prospect more thanonce. The ideal number is 5-7 times. How an automatic responder (autoresponder) works These programs automatically return a prewritten message toanyone who sends a message to the autoresponder's email address.They usually allow for one or more follow-up messages. Types of automatic responders Single follow up - this one will reply once only to any messagesent to it. These are very useful for letting someone know thatyou have received their mail and will get back to them shortly,or you could inform people you are away on vacation. Multiple follow up – these are often called sequentialautoresponders. They can be programmed to follow up over aperiod of days, weeks, or months with any number of sequentialmessages. Features: Send multiple follow up messages Messages can be personalized Acopy of each requestors message can be sent to your e-mailaddress. Can create an online form to insert in your web page.Supports both plain text messages or HTML. Broadcast emailupdates to your entire customer list Attachment support - yourmessages can contain one or more attachments. Tracking URLs -setup a tracking URL to track click throughs from your messagesTotally Ad Free Automatically
adds an "Unsubscribe" link at thebottom of each message. Free autorespond-it.com (contains all the above features)limitlessfollowup.com (free perl script) zipresponse.comsendfree.com getresponse.com Paid aweber.com rapidreply.net How to set up an automatic responder on your web site 1. Create a form on your web site to capture your prospectsinformation (i.e. name and email address.) You can do this onone or several pages or use a pop-up or pop-under(www.isitebuild.com/web-site-promotion.com) on your web page. Iprefer the pop-under because it is less obtrusive for yourvisitors (pops up when the prospect has left the main page).| 2. Write a series of 3-7 personalized follow-up messagesregarding your offer. You have the option of spacing theseseveral days (or weeks) apart from each other. 3. Set up a confirmation page (www.isitebuild.com/success) toconfirm your prospects successful subscription. 4. Set up an error page (www.isitebuild.com/failure) in caseyour prospect makes a mistake filling out the information.Create an email link on this page that will direct him to youroffer. Your autoresponder will still capture his email addressfor follow-up. 5. Upload your main page (containing your subscription form), confirmation page, and error page to your web host. If you areusing a pop-up page, upload this one as well. 6. Check all your web pages before you begin your marketingcampaign. Test the links and check the pages in different screenresolutions, and browsers. 7. Begin your marketing campaign. Creating multiple personalized follow up messages to yourprospects, gives them a better chance to respond to your offer,resulting in increased sales. Using an automatic responder willallow you more free time to focus on implementing othermarketing strategies. About the author:Herman Drost is the author of the NEW ebook "101 HighlyEffective Strategies to Promote Your Web Site" a powerful guidefor attracting 1000s of visitors to your web site.http://www.isitebuild.com/web-site-promotion Subscribe to his “Marketing Tips” newsletter for more originalarticles. mailto:subscribe@isitebuild.com. You can read more ofhis in-depth articles at: http://www.isitebuild.com/articles
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