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Save Promotion $
By Judy Cullins, Sat Dec 10th
Save Promotion $: Attract the Right Audience to your Web SiteJudy Cullins ©2003 All Rights Reserved To attract your targeted audience to your Web site, you need toknow your preferred audience.Then you'll spend less promotiontime and money. In everything you send out, think about your audience before youwrite. If you write an ezine to stay in touch with futurecustomers you want to give them content they are interested in.If you write articles or tips for Online audiences, make sureyou angle them toward your particular audience. Of course, youmay have more than one audience, but it's best to startpromoting to the one who will want to come to your Web site andeventually buy.
The best buying audience Online is the small business person.Not particularly targeted, but Online buyers like to buy Onlineand some out of the millions will want what you have to offer. Remember, you the savvy Web site owner want to give yourcustomers-to-be the solutions they need to make their problem orchallenge disappear. Always think benefits your product orservice offers your audience. What do you have that will help your audience?. Solving youraudience's challenge or problem creates happy visitors who willcome back to your Web site many times, and eventually buy fromyou. Which of These 5 Audiences Suits your Web Site Best? 1. The Audience you Meet in the Mirror Many Web site owners offer what they themselves need or want. Weknow ourselves and we can offer others what already worked forus. Think of health products that perhaps changed your life. Youcome from individual knowledge and success--a perfectcombination to sell a product. Authors write books because we love the ideas, the content, theskills we will share. We usually write the book for ourselvesfirst. Have you heard, "I wrote the book I wanted to read?" Ourpassion for our topic can create success so long as we stay witha marketing and promotion plan for 2 plus years. 2. The Target Market Who Wants Answers Now. No, not everyone will want your product or service, althoughmany entrepreneurs think so. "If it worked for me, it will workfor others." This targeted audience has a common need or problem, and wantsit fixed NOW! Perhaps your product or service will solve thatproblem. For instance, www.stopyourdivorce.com's book alreadyhas a desperate audience because he or she has already beenthreatened with by the other spouse. They want asolution now. Without much negotiation time, they will doanything to stop the divorce. They will pay any price for yourmagic pill and will buy on the spot. In just 2 years this site sold 150,000 books. The authoranswered the rejected spouses' dilemma compelling them to buynow. Think about prostate problems. It's only after the doctorannounces a prostate serious problem that most men look for ananswer. Prevention didn't appeal to them. Only the doctor's wakeup call or threatened surgery prompted action. 3. The Short-Cut Time and Money Investment for a Big Payoff. This audience wants a roadmap to where he or she wants togo--fast! This audience wants to know how to do something-- towrite a book, to make money Online, to promote their businessOnline, to put up a top-selling Web site.They also are
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lookingfor the least expensive way to accomplish their goals. No moremoney down the drain for them. For instance, print and eBooks that show entrepreneurs a shortcut to finish their books, and get them sold fast, so their cashflow builds big enough to multiply profits fast is the rightaudience for books about publishing, business or book promotion. Once the book is near completion, how can authors makecontinuing sales that make up one-fourth to one-half of theirincome? Still relatively unused, the Internet provides thisanswer because of so little competition there. Think about your product or service. Does it fit this audience? 4. The Massive Passionate Audience. These people are looking for inspiration. Does your product orservice have that benefit? One client not only wrote a book on"Feng Shui," she expanded the idea and added her own NativeAmerican and Cosmic approach to create a kit called, "The SacredCollection." She offers her wholistic health and spiritualgrowth consulting, the eBook, and the whole kit. If you remember the Chicken Soup Book services, it sold over 70million so far, and the authors didn't even have to write thebook. Full of inspirational short stories, this audienceresponded well. The authors, did however, put on a full-blownmarketing campaign for three years. While your product or service for this audience will have a lotof competition, the sheer volume of potential buyers benefitsyou. Think about your product. Is one aim to entertain and inspire? 5. The Online Audience of Millions If you are like me, you love your product and service and wantothers to benefit from it. But, if you are discouraged at thelow number of sales through traditional methods, you may want toconsider the Internet. Online shoppers are ready to buy your product or service. Theygo online for free information, but when they start to trustyou, they become buyers. Make sure your Web site has plenty offree content and other interesting attractions. You may be attracted to selling Online because you don't have tosell or tell, and you don't have to travel. This convenient andeasy way to let far greater numbers of people know you and yourproduct can bring more than 1/2 your monthly income. Naturally,the learning curve involves some time, but when you build astrong foundation of promotion to the site, plus a well writtensales-oriented site, you will succeed. Every day you can reach 1000's, even hundreds of thousands,using simple Online promotion techniques. Here you can sell yourproduct through subtle forms such as the free article or ezine.The varied Online audiences including personal growth andbusiness want free information. Your Web sales will multiplyfast because in every email you send out, you include yoursignature file that leads people to where you sell your product.. From knowing her audience, your coach built her Web income overa year to now bring in a consistent $3000 plus a month. You cantoo when you pay attention and serve your Online audience well. About the author:Judy Cullins: 20-year author, publisher, book coach Helpsentrepreneurs manifest their book and web dreams eBk: How toDrastically Increase your Traffic and Web Saleswww.bookcoaching.com/products.shtml Send an email toSubscribe@bookcoaching.com FREE The Book Coach Says... includes2 free eReports Judy@bookcoaching.com Ph:619/466/0622
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