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Are Your Headlines Lacking These Crowd-pulling Techniques?
By Gerrick W, Sat Dec 10th
What is the purpose of headlines? To cause readers to read therest of the ad or article! Most ads or articles failed becausethe headlines are not captivating enough to draw attention ofreaders. On the Internet, you have less than 3 seconds to create animpression. With the amount of information and ads, readers arespoilt for choice. To captivate them, your headline must beOutstanding! So, how are we going to write headlines that are crowd-pullers?
Allow me to share with you 3 simple but effective techniques...1.First and foremost, you must have your Readers in mind. When it comes to writing to sell, you must have your readers inmind. Don't write to feed your ego. If you can connect with theneeds, desires or wants of your readers through your headlines,you are already halfway through to making the sale or whateveryou would have them do. Some business and even advertising agencies still make themistake of putting brands in the forefront. It is readers first,then your brand. The only exception to the rule is classicbranded names like IBM, Microsoft or Cocoa-Cola. These brandednames are worth a fortune and very marketable. Until you built a reputable business, and people have come totrust your brand name, stick to this rule. Focus on your readersfirst, then your product or service. Example... "Super Weight Loss Pills, $25 per bottle" "Now, you can lose 20 pounds in 30 days with Super Weight LossPills" Which headline will draw readers? The second ad obviously! Itputs the reader first - you can lose 20 pounds in 30 days. Here's more... #1 "Enterprise Home Loans - Hassle-Free Financing" "Own Your Dream Home With Hassle-Free Financing From EnterpriseHome Loans" (Reader Focused) #2 "Mama Mia Pizza - Simply Mouth-Watering" "Tantalize Your Taste Buds with Mama Mia Mouth-Watering Pizza" It's not about your business or product. It's about yourreaders. Watch the 'You' and 'Your''. Place them in theforeground. 2.Pose a question Headlines written in the form of a question are very effective,especially if they identify a specific problem, need, desire orwant of your readers. It engages readers right
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from start. Forexample... "Are you sick and tired of being sick and tired?" Those who are sick and tired of being sick and tired would bedrawn into the ad or article. More headlines in question form... "Are You Suffering From Depression?" "Is Search Engine Marketing Driving You Bonkers?" "Do You Dream Of Having Your Own Successful Online Business?" 3.Arouse Curiosities Words like 'How to', 'Secrets', 'Discover' arouse curiosity andurge readers to read more. Then it is up to your content, wordplay, and flow to keep them mesmerized. Savor these examples... "How To Write Killer Headlines" "Secrets of Surviving Google Dance" "Discover Healthy Living The All Natural Way" "10 Demons To Avoid in Your Website Design" The '10 Demons' adds an element of curiosity to the lastheadline. And if you combine question and curiosity in your headline, it'sbecomes a double whammy. Examples... "What's Wrong with Marketing Hype?" "Do You Make These Mistakes in Copywriting?" The 'What's Wrong' and 'These Mistakes' arouse curiosity. Now for more... "Do You Know the Secrets To An Annual 6 Figure Salary?" "Does Your Product Have All The Ingredients of a Bestseller?" "What are the Tell-tale Signs of a Rogue SEO Company?" "Are Your Headlines Lacking these Crowd-pulling Techniques?" The last headline sounds familiar doesn't it? Test! Test! Test! Remember, you are writing for your readers. You need to knowwhat's going on their minds. A re-phrasing or re-wording in yourheadline can increase returns by as much as 500 percent withoutany changes in content. For each ad, write about a dozen headlines. After you havecrafted your headlines, do a preliminary test. Select 2 or 3 youthink are the best. Send them to friends, colleagues, and familymembers. A pattern will emerge with valuable feedback. Use theinformation to carve out a winning headline - one that pulls inreaders and engages them.
About the author:Gerrick W mailto: gw@1stinternetmarketingsolution.com. Visit:www.1stinternetmarketingsolution.com Internet marketingsolutions to drive targeted web traffic to your site, and makenet profits. Information and software tools you need toeffectively market your online business.
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