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Search Engine Optimization- If I Had A Hammer
By Gregg Elberg
Search Engine Optimization- If I Had a Hammer explores a little known a little know aspect of website design than can cause an improper description of your website. Murphy’s Law states: When in the course of human events things can go wrong, they will go wrong, at the worst possible time. O’Tooles Law states: Murphy was an optimist. What does this have to do with search engine optimization? You better believe these laws are in full force and effect when you design or redesign your website. Any business that is modern in terms of communication with their customers must create a website. This is as fundamental as having a listing in the telephone book; it is the digital equivalent of a telephone number. Would you want your business to have an unlisted number? Probably not. If you are legitimately interested in making it easier for customers to find you a website for your business is a necessity.
A year and a half ago I started a business and developed a website. It has been quite a learning experience. During this period I have written several articles on this subject including: Search Engine Optimization for Beginners, Search Engine Optimization- The Long Road to Internet Success, Website Redesign- A Perilous Road and Website Design- A Tandem Approach. Little did I know how perilous the journey would be. Murphy and O’Toole were waiting to attack the very moment the website redesign project was “finished”. Here is what happened. It took the better part of three months for the site redesign to be “completed”. The site has two versions: a dynamic version which I am told is like a movie. This is the flash version. Images move. The flash version is “invisible” insofar as the web search engines are concerned. The second version is the static version. Things do not move. Both versions are reached by the landing page, the dot.com page you go to visit a commercial site (goodcompany.com for instance). This landing page is also called a splash page. Since web designers are proud of their work and want to advertise their services, they often put a small logo for their firm on the splash or landing page. What you do not see is a hidden description of their business which is supposed to be for the search engines benefit. Every time the web designer creates a website for their customer that contains the designer’s logo a link is created to the designer’s website. This improves their popularity on the search engines. It tends to drive more business to them, just like your website is designed to attract
Abused Indian women at greater risk of HIV: study
Married women in India
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'Elite' HIV wife may hold secret to AIDS vaccine
A woman who has never shown symptoms of infection with the AIDS virus may hold the secret to defeating the virus, U.S. researchers said on Tuesday.
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Late HIV detection, cultural differences deepen HIV crisis in Hispanic population
Hispanics in Texas are getting tested for HIV later than any other ethnic group, fueling the spread of infection in a segment of the population already seeing a disproportionate number of cases nationwide.
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CALIFORNIA: Supervisors Split, but OK Extension of Syringe Program
Despite complaints about discarded syringes in Woodland City, Yolo County supervisors voted 3-2 to extend and fund a needle exchange program for another year.
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SOUTH AFRICA: TB Drug Interferes with Key AIDS Treatment: Study
In a study presented ahead of the 17th International AIDS Conference in Mexico City, researchers led by Andrew Boulle of the University of Cape Town found the TB drug rifampicin reduces concentrations of an HIV/AIDS treatment widely used in Africa and other hard-hit regions.
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IVORY COAST: US Health Secretary to Make AIDS Visit to Ivory Coast: Embassy
On Monday, the US embassy in Abidjan announced that US Secretary of Health and Human Services Michael Leavitt will arrive Wednesday to spend two days in
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NEW YORK: The Bronx Takes the Fight Against HIV to the Next Level
The New York City Department of Health and hundreds of community groups have launched a new initiative aimed at encouraging all residents of the Bronx between ages 18 and 64 to learn their HIV status within the next three years.
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GLOBAL: Next World AIDS Conference Set for Vienna 2010
The International AIDS Society's 17th International AIDS Conference wrapped up Friday in Mexico City with the announcement that the next IAC will take place in Vienna,
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GLOBAL: Few HIV Patients Tested for Tuberculosis
An "unacceptable" 1 percent of HIV patients worldwide have been screened for tuberculosis, researchers from the Advocacy to Control TB Internationally (ACTION) coalition said at the 17th International AIDS Conference in Mexico City.
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INDIA: Vast Distances a Barrier to Combating HIV/AIDS in India
Free antiretroviral treatment (ART) is not enough to stem HIV/AIDS in
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more customers. In this particular case the splash page had my business logo and the web designer’s logo plus links to the dynamic and static versions to the new website. Google picked up my business’ name and metatags plus the website designer’s business description and logo. For two weeks until Google revisited the site (after the web designer fixed the problem by deleting their logo), the business was described as “flash version | static version • Award-Winning Web Hosting • Web Hosting • Domain Name Registration • Web design at Affordable Prices • Dedicated Servers ...” Which, by the way, had nothing to do with my financial services business. Thank you very much Mr. Murphy and Mr. O’Toole. “If I Had a Hammer” is a song written by Pete Seeger and Lee Hayes in 1949. It became very popular in 1962 when it was recorded by Peter, Paul and Mary. It was a top 10 hit. It was considered a civil rights anthem. Here are the lyrics: If I had a hammerI'd hammer in the morningI'd hammer in the eveningAll over this landI'd hammer out dangerI'd hammer out a warningI'd hammer out love between my brothers and my sistersAll over this land If I had a bellI'd ring it in the morningI'd ring it in the eveningAll over this landI'd ring out dangerI'd ring out a warningI'd ring out love between my brothers and my sistersAll over this land If I had a songI'd sing it in the morningI'd sing it in the eveningAll over this landI'd sing out dangerI'd sing out a warningI'd sing out love between my brothers and my sistersAll over this land Well I've got a hammerAnd I've got a bellAnd I've got a song to singAll over this landIt's the hammer of justiceIt's the bell of freedomIt's the song about love between my brothers and my sistersAll over this land The bottom line: If I had a hammer, I would like to hit Murphy and O’Toole and possibly the web designer who caused my site to look so foolish. But I love the irony of the process and their work technically was superb. To error is human and to forgive is divine. Copyright © Gregg Financial Serviceswww.greggfinancialservices.com Mr. Gregg Elberg is a licensed attorney and licensed real estate broker. Gregg Financial Services is a full service brokerage for commercial finance companies and banks that fund B2B businesses. Mr. Elberg arranges funding from $25,000 to $50 million per month at competitive pricing, and works to reduce your financing costs as your company grows. For more information about GFS, please call 888 482 9221 or visit our website: http://www.greggfinancialservices.com
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