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Growth Of E-commerce Commerce, right from the day of inception has been continuously evolving and has passed through various phases. Early man conducted business through barter system by exchanging one item for another. Then, the concept of money was introduced wherein only coins were used initially. However, coins gave way to currency notes for the sake of convenience and common sense economics. Now, in the digital age, even money has turned electronic, paving the way for e-commerce. Companies, both big and small have started to sell their products and services on the Web. There is no denying the fact that bigger players will have greater acclaim due to well-established brand names. However, a lot of marketing and advertising needs to be done for a relatively new company to thrive on the Internet. Web-based service providers like search engines are cashing in on these opportunities to make handsome profits.Wire-transfers have enabled mammoth sums of money to be transferred within the blink of any eye. There are numerous agencies in the ever-expanding World Wide Web such as PayPal, eGold and Western Union for converting and transferring various currencies. These companies have simplified the process of conducting business across borders and over seas. However, in order to effectively carry out e-business, a host of complex and diverse issues need to be addressed. Customer relationship management (CRM) is an integral part of selling for several business-to-business companies (Silverstein 1). Since there is no face-to-face communication while conducting e-business, CRM plays a key role in building up a strong business relationship. A lot of strategies need to be devised to keep the customer satisfied, which would improve the chances of repeat business. This includes regular interaction with the customer to understand his or her specific requirements and providing support through e-mail or telephone. At this juncture, it is imperative that we look at e-business from a different perspective, by slipping into the shoes of a consumer. The customer has more choices than ever and he or she can make these choices in the comfort of his or her living room. However, when it comes to e-commerce, the question of credibility always hangs in the balance. This is where certifications like ‘VeriSign’ come into the picture. These neutral agencies take up the responsibly of certifying the authenticity and credibility of a website which represents a company.
This brings us to the all-important issue of customer privacy which involves putting in a lot of efforts and funds to safely maintain the personal details of the customer. Growing concerns of identity theft have made security top priority in the world of e-commerce. While carrying out transactions, companies collect critical information from the customers such as credit card and social security card numbers. The collection of such information is called transaction processing. It is the sole responsibility if the company to ensure that the procured information remains safe and convince the customer about the same. According to Reynolds (2), “If an e-commerce operator isn’t careful, his or her website can be a vehicle for fraud.” Robust electronic infrastructure backed by effective software and networks, and top-notch backup measures need to be in place to ensure business continuity. The web portal which acts as the face of the company must be user-friendly and extremely secure. Another important factor for establishing a strong e-business is the Enterprise Resource Planning (ERP). According to Wikipedia, ERP includes departments such as logistics, inventory, billing and shipping. Crucial elements such as human resource management, accounting and marketing fall under this category. Proper resource management, more often than not determines the success of any business. In an e-commerce environment, it becomes all the more important to achieve effective Enterprise Resource Planning. Hence, tools such as ERP software is used to facilitate effective automation of back office processes. The road ahead of e-commerce looks remarkably bright and promising. Governments all over the world have realized the potential of e-commerce and have slowly but surely started to open up their trade gates. Lawmakers and bureaucrats need to pave the right path for e-commerce to flourish without legal hassles. The interests and sensitivities of various nations also need to be considered during this crucial process of reshaping the global economy.Daniel has spent more than 20 years working as a professor at the University of California. Now he spends most of his time with his family and shares his Univesity experience with the clients of Custom Essay Writing Service. He is a right person to contact on techincal issues of custom essay.
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