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Business Marketing For The 21st Century By Richard Lee
When some people think of marketing, they get a glazed look in their eyes, unsure of what that really is. A few will quote infamous lines about how evil corporations market their products without any real conscience. They think of polished people doing polished presentations in a polished office somewhere. Dark suits spouting statistics about why this sale or that sale works, and what techniques are most successful. You know the typical movie scene – cups of coffee scattered on the table, flip charts and piles of paper clutter the room – used to be all done under a haze of cigar smoke. Just a window into the past, now. Marketing a business that way, in the 21st century, just won’t catch a consumer’s eye. In the new century, those insulting TV commercials and doctored photo ads just won’t satisfy the modern consumer. We’re too jaded. To be effective in marketing to potential customers in the 21st century, you have to reach people on the go, on their laptops, their cell phones, home computers and Blackberries. No more of what’s called interruptive media such as television and radio commercials. Now, each has an electronic identity, so you can customize your marketing to them, and deliver it directly to them, at their convenience. They shop online, seeking more and more specifically designed products and services to fit their needs. They will search the country and the world, if need be, to find what they want. It’s all available at the click of a mouse. If you have done your homework, you know who your customers are and have a good idea of what
Support African Mushroom Farmers: Surprise The Mushroom Lovers On Your Gift List With A Shiitake Mushroom Log Gardeners, goumets, mushroom lovers -- what's the pefect gift? A shiitake mushroom log that gives organic shiitake mushrooms for years and gives West African mushroom farmers a way to make a living. A portion of the proceeds from Lost Creek Mushroom Farm's sales go to Mushrooms in Ghana, a project to support oyster mushroom farmers in West Africa. The project is the dream-child of Sandra and Doug Williams, owners of Lost Creek and Farmer-to-Farmer volunteers in Ghana, to help BemCom Youth Enterprises/Association introduce the protein-rich shiitakes into Ghanaian non-traditional agriculture and the Ghanaian diet. (PRWEB Dec 3, 2008)
]]> Warm Whiskers Unveils New Heatable Dog Jacket for the Chilly Holiday Season Warm Whiskers, the premiere maker of microwave heatable animal-shaped pillow products, introduces the inventive new Doggyback Jacket Pack for the chilly holidays that expands upon the classic fleece jacket design by adding one of Warm Whiskers' animal-shaped heat pads as a heart warming and body warming joy rider. The microwave heatable pillow targets heat where older dogs need it most and keeps shivering pooches cozy during those early winter outings. (PRWEB Dec 3, 2008)
]]> Find the Perfect Outer Banks Vacation Home with Twiddy & Company's New Website Twiddy & Company Realtors introduces an enhanced website with increased functionality and new features for selecting the perfect vacation rental. The new website now includes a comparative beach bag (shopping cart), interactive town aerial maps, a redesigned browse page, and new video all combining to make it easier to find the perfect Outer Banks vacation home. (PRWEB Dec 3, 2008)
]]> OptumHealth Launches myOptumHealth.com, Consumer-Focused Health and Wellness Information Web Site Built upon its expertise in serving 60 million Americans, OptumHealth developed myOptumHealth.com to provide individuals seeking health and wellness information online with free access to clinically reviewed, easy-to-understand and actionable content, tools and resources. (PRWEB Dec 3, 2008)
]]> LAPTOP Magazine Names the Best Notebooks of the Year LAPTOP magazine announced the top portable PCs of 2008 in its Best Notebooks of the Year feature. The notebooks that made LAPTOP's list are those that combine sharp design and superior ergonomics with innovative features and excellent performance. This feature appears in LAPTOP's December 2008 issue and on Laptopmag.com. (PRWEB Dec 3, 2008)
]]> GiftTree.com Expands Gift Line to Include Fruit Boxes GiftTree added two new value-priced fruit boxes to their website this week. The lime green and deep grape colored boxes feature quality fruit and healthy snacks at a great price. (PRWEB Dec 3, 2008)
]]> New Bird Watching Website Announces Addition of Company Blog Carrying bird watching cameras as well as bird houses, BirdieVue.com is a new site dedicated to providing equipment to the bird watching community. For customers and individuals interested in bird watching, the site has also implemented an informational blog at NatureCameraBlog.com. (PRWEB Dec 3, 2008)
]]> Decorative Product Source Announces Launch of RugShowplace.com RugShowplace.com features a wide assortment of rugs, from small scatter and area rugs to room-size Orientals and beyond. The site offers rugs to suit any style: contemporary, modern, rustic & lodge, traditional and transitional. (PRWEB Dec 3, 2008)
]]> Gift Basket Website Announces New Gift Management Program for the Holidays IrresistibleGiftBaskets.com provides gift baskets for every occasion. They come in every theme from food and specialty drinks to spa and sports. Preparing for the coming holidays, the site has added holiday-themed gift baskets, promotional sales, and a new gift management program. They have also launched a company blog at Gift-BasketsInfo.com. (PRWEB Dec 3, 2008)
]]> Licorice Website LicoriceCandyTwist.com Announces Holiday Updates Offering gourmet licorice in thirteen different flavors, LicoriceCandyTwist.com has made several updates to its inventory and services. Adding two new flavors, free shipping, special discounts, and a licorice blog, the changes are in preparation for the upcoming holidays. (PRWEB Dec 3, 2008)
]]> Gift Basket Site Re-Launches for the Holiday Having received a facelift within the last few weeks, TheGreatGiftBasketStore.com is a store that provides a myriad of gift baskets for all types of people. Offering free shipping in Canada, the webstore has also added a new informational blog to its already impressive website. (PRWEB Dec 3, 2008)
]]> Visage Studio Announces the Launch of Air Repair Skin Care Travel Kit New Air Repair skin care travel kit combats the adverse effects of flying and promotes healthy skin. Ideal for frequent filers, holiday travelers or those who travel across climates. (PRWEB Dec 3, 2008)
]]> Bike the Bay in ½ a Day - Your Way - A Bike Ride Over the Golden Gate Bridge Bored with all the same old touristy things to do in San Francisco? This trip, rent a bike and follow this specially designed 43 page itinerary that will guide the rider from downtown, to the Ferry Building, along the bay, past Pier 39, Fisherman's Wharf, Ghirardelli Square, Aquatic Park, Chrissy Field, Fort Point, Fort Mason, the Presidio, across the Golden Gate Bridge, down into Sausalito; then ride the ferry back past Alcatraz. WOW. All this in 1/2 a day, or longer, if you choose. (PRWEB Dec 3, 2008)
]]> "How to Become a Poker Millionaire" -- a Devilfish DVD is Not Just for Christmas Dave "Devilfish" Ulliott's five-part reality TV series "How to Become a Poker Millionaire" gets DVD treatment with additional special features as Devilfish trains four losing poker players, only one of whom will win a seat at the World Series of Poker. (PRWEB Dec 3, 2008)
]]> "Super Duper Ice Cream Scooper" Could Offer Heated Assistance for Users InventHelp®, America's largest inventor service company, announces that one of its clients, an inventor from Salt Lake City, Utah, has designed a device that provides a convenient way to scoop and serve ice cream with less effort. (PRWEB Dec 3, 2008)
they want. Now you can tailor your marketing – your selling – directly to them. Take advantage of all the tools at your disposal to help you know your target and manage your sales. Software for your site can count hits and monitor all aspects of your sales history, to help you know if you’re going in the right direction. The crunched timeline of working on the Internet not only means you can get your product or idea out there faster, but you can get customer feedback on it faster, too! Use the speedy turnaround time as an advantage over your snail-mail competition.
Richard Lee is an expert at moving beyond the hype and helping people make real money on the Internet. His blog can help you get more traffic, raise your conversions and make more money right away. Visit now to get his free report, "The 6 Fastest No-Cost Ways to Dramatically Increase Your Traffic."
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European Strollers Debut in the U.S.: Trends for Kids brings Germany to Specialty Boutiques
Strollers have hit specialty boutiques this month from Trends for Kids, a well-known German company founded in 1997. TFK provides premium class single and double strollers, including innovative and versatile jogging strollers and compact urban strollers for the sporty consumer. (PRWeb Dec 2, 2008)
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Innovative Foods/Good Wives Hors D'oeuvres, Inc. Named #63 to Inc. 500
Innovative Foods/Good Wives Hors D'oeuvres, Inc. has been named to the Inc. 500 list* of the fastest growing privately held businesses in the U.S. This is Innovative Foods/Good Wives first inclusion since its creation in 2006. Innovative Foods/Good Wives Hors D'oeuvres is also ranked as the 3rd fastest growing privately held company in Massachusetts. (PRWeb Dec 2, 2008)
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Nordic Walking Pioneer Tom Rutlin Celebrates the 20th Anniversary of Exerstrider Fitness Walking Poles
Nordic walking, or fitness walking with specially designed poles, is just beginning to gain attention in the U.S, despite the fact that it's already attracted an estimated 10 million walkers world-wide, and it's been among the hottest fitness trends in Europe for nearly a decade. America's own "father" of the Nordic walking movement has been promoting and walking the Nordic walking walk for more than 20 years. This fitness trend may soon get hot here in the U.S., but it's nothing new to the Nordic-American man who gave birth to the concept. (PRWeb Dec 2, 2008)
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The Oakes Hotel Overlooking the Falls in Niagara Falls Canada Offers New Years Eve Package Deal
The Oakes Hotel Overlooking the Falls, in Niagara Falls Canada is offering a New Years Eve Package. This package includes a Fallsview hotel room, champagne, reception in the lobby, and dinner at Remington's of Niagara Steak & Seafood Restaurant. The Oakes is located directly next door to the Fallsview Casino Resort, and is the Closest Hotel to Niagara Falls. (PRWeb Dec 2, 2008)
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Attorney Sergei Lemberg: Impact of GM Bankruptcy on Car Owners Overlooked
As the U.S. Congress contemplates a $25 billion rescue package for the embattled U.S. car industry, some analysts are advocating a structured bankruptcy for General Motors. Sergei Lemberg (LemonJustice.com), a former bankruptcy lawyer who now represents consumers in warranty and lemon law cases, today urged both sides to consider the impact that a bankruptcy would have on GM car owners. (PRWeb Dec 2, 2008)
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Bird-B-Gone Introduces Bird-B-Gone Mist; A Programmable Misting unit for Deterring Birds
Bird-B-Gone Mist is an advanced fogging system that releases a grape-scented mist into the air to deter pest birds from large open spaces. The unit distributes methyl anthranilate, a grape extract proven to be effective in repelling pest birds. (PRWeb Dec 2, 2008)
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Gifting The Spa Lifestyle to Friends & Family, Our Advisors' Gift Recommendations
mySpaShop(http://www.myspashop.com mSS) is the Web's first virtual spa with everything you need to lead the spa lifestyle -- accessible to anyone, anytime, anywhere, mSS brings together experts, spa treatments and shopping for the newest spa products with a spa community to share personal stories. mSS offers a unique online Rewards program for 10% discount coupon(M$$1) with initial free Registration and the opportunity to earn additional Rewards with purchases and Referrals to friends. (PRWeb Dec 2, 2008)
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Holiday Ham? Christmas Cash? New Survey from The HON Company Reveals How Companies Handle Gift Giving at the Holidays
Turkeys and hams and fruit baskets, oh my! With Christmas just around the corner, many employers may be scrambling to determine the perfect gift to give their employees. Does your employer resemble Ebeneezer Scrooge or Oprah when it comes to gift giving? One company was drawn to ask… just what do today’s companies offer employees at the holidays? (PRWeb Dec 2, 2008)
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There is Still Time to Paint to Make Your Home Shine This Holiday Season
Paint this weekend and turn the inside of your home into a warm, colorful gathering spot for the holiday season. For less than the cost of dinner out, you and your family can transform the look of any room in the house. There is something for everyone to do as you add cheer, fun – and a touch of family pride – to this holiday season. And the room will look great, too. Here are three holiday paint tips from the experts at Rohm and Haas’s Paint Quality Institute to help get your home holiday-ready: (PRWeb Dec 2, 2008)
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Tom Haga, Former Top Pioneer Exec, Named to Head General Imaging
General Imaging, the worldwide exclusive licensee for GE digital cameras, has announced the appointment of electronics industry veteran Tsutomo “Tom” Haga as its chief executive officer for the Americas. (PRWeb Dec 2, 2008)
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JoggingStroller.com Offers New, Easy Shopping in Time for the Holidays
With Holiday shopping deadlines approaching, JoggingStroller.com, the web's best resource for running, jogging, and all-terrain strollers, is providing free shipping, $1 returns, and expert customer service. Detailed product descriptions, customer reviews, and manufacturer trained shopping assistants guide shoppers to amazing gifts while worry-free shipping makes skipping the mall and hitting the internet the best shopping option this holiday. With time at a premium, consumers are using the amazing shopping experience on JoggingStroller.com to create a stress-free Holiday shopping experience. (PRWeb Dec 2, 2008)
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The Hot Tub Experience: How to Enjoy a Daily 20 Minute Vacation at Home
A Hot Tub is an investment in real estate, health and one's sanity and provides therapeutic and social benefits. Studies on Hot Tubs have shown health benefits that bathing in a backyard hot tub causes improved circulation, cardiac activity and purifies body toxins. (PRWeb Dec 2, 2008)
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Celebrities Join 4th Annual BID 2 BEAT AIDS Charity Auction Honoring World AIDS Day
Bidding begins Monday, December 1st (World AIDS Day) on eBay for BID 2 BEAT AIDS, a massive annual auction of rare and autographed items and meet-and-greets with celebrities. Fans can bid on meet-and-greets with the Jonas Brothers, Tony Hawk, Joan Rivers, Michael Phelps or autographed items from Beyonce, Madonna, Lindsay Lohan, Lance Bass, Tori Spelling, Amy Winehouse, Jim Carrey, Aretha Franklin, Ne-Yo, Matthew McConaughey, Jennifer Hudson, Rihanna, Mariah Carey and many more. Proceeds benefit LIFEbeat, the Music Industry Fights AIDS. Sponsors include MTV and Borders. (PRWeb Dec 1, 2008)
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New Rewards Program from Lealta Media Creates a Savvy&Smart Women's Social Network
Just in time for Cyber Monday, a new, community-based rewards program launches making it easier than ever for women to make purchases and earn cash back in the form of SmartDollars by shopping with brand name retailers, referring friends, and participating in the community. SmartDollars can be deposited directly into the bank account of their choice, giving members the chance to shop and save their way. (PRWeb Dec 1, 2008)
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PetzMD.com Launches December 1, 2008 and Changes the Face of Online Pet Health Care
PetzMD.com, an innovative online pet health care website, was unveiled today by Austin pet owners Tina Cannon and Christi Scovel. PetzMD.com features an A to Z reference library for illnesses, ailments and diseases along with their exclusive Z Symptom Checker™, a simple and easy-to-navigate database designed to provide quick answers for pet owners worried about their pet's health and/or behavior. (PRWeb Dec 1, 2008)
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Wedding Paper Divas Offers Chance to Win Free Wedding Invitations and Stationery
Wedding Paper Divas (www.weddingpaperdivas.com), a leading online retailer of premium, customizable wedding stationery, announced today the launch of its winter stationery contest. The contest, which starts today will offer individuals the opportunity to win a gift certificate towards any Wedding Paper Divas products. (PRWeb Dec 1, 2008)
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Calling All Aspiring Models! Southpole® Clothing Launches Their First Online Model Search
Leading apparel company, Southpole®, has teamed up with social media advertising network, Brickfish®, to launch its first ever online model competition in search of male and female models to star in their 2009 advertising campaign. The ‘Southpole National Model Search’ campaign, located at http://www.brickfish.com/spole, gives aspiring models the opportunity to compete and become the new face of Southpole Juniors and Young Mens collections. The search began on November 13 and will run for approximately seven weeks. Within this period, contestants will submit photos, which will be posted online, where fans of the brand, friends and family will have the chance to vote for their favorites. The top 250 female and the top 250 male contestants will then be reviewed by Southpole executives and America’s Next Top Model winner Jaslene Gonzalez, to determine the final winners. (PRWeb Dec 1, 2008)
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