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Why? Should You Give, Before You Receive
By Ray Palmer, Sat Dec 10th
Part Three Give, Before You Receive The Un-written Law Of Web A common headache among the majority of successfulCybermarketers is the use of the concept of giving somethingaway for free - yes, without cost - before receiving anything inreturn.
'Founding' fathers of the internet designed it as a networkingtool for freely sharing information among scientists, Doctors,military personel and government officials. More recently,adventurous entrepreneurs have started to venture online. Andmany people have discovered that giving things away for free inmuch the same way, can eventually lead to sales and profits. One of the most common strategies Internet Entrapreneurs use togive away useful information (Page Content) that interests theirtarget markets. Valuable free info can encourage new visitors tostay much longer on your site and bring them back time artertime. But they can also be turned off if you hit them too earlywith blatant sales pitching. Tools for dispensing free page content also vary widely: ezines;web sites; email and web-based discussion groups; downloadablee-books, and so on. Other common freebies (Giveaways) includesoftware; web space; and a wide variety of other products andservices. Click Link below To see example: http://www.smallbusinesshomesite.com/products/department1.cfm New ideas and ways of sharing freely are being thought up allthe time. The giveaways or freebies are just a sample that gives aforetaste of what a visitor can get if they become a fullfledged subscriber/paying customer. Shareware is a well knownmodel of this type of method, many features are disabled. If youwant all the bells and whistles, you must upgrade to the paidversion of the software. Also consider one of my own offers for example, I have apassword-protected directory containing increasing amounts ofmaterial from my own subscription website, Small BusinessHomeSite.com, for which i charge a reasonable fee to gain accessto details at:http://www.smallbusinesshomesite.com/products/item11.cfm You don't have to take my word for
it that you'll find valuethere for doing your business marketing online. Visitors are free to absorb as mush information as they canhandle. At the same time it helps them get to know me better,and gives a small taste of what's available to paid SBHomesitesubscribers, if they happen to be interested. The real motive - let's face facts: This concept of sharing isn't totally naive of motive. Almostinvariably, the intent is either to attract prospects in thehope of eventually gaining a paying customer, or to draw trafficfor selling advertising to commercial enterprises. Successful Internet Marketing is not entirely a charitable guruthat sits atop a hill in the middle of money town.com. Givingaway advice, content or other freebies, without a direct orindirect commercial motive of one sort or another. In other words, if it didn't somehow benefit them, they wouldn't- and probably could'n't afford to - continue doing it. Afterall, entrepreneurs like you and I are out to earn a honestprofit - even a living - from this Big, Wild Web. We can'treasonably be expected to give away the whole of the businesswithout any whatsoever. The Benefit of giving away freely - giving away a freebie cancreate a win/win situation. The giver builds trust and goodwill,as well as likely gains a repeat visitor and potential futurecustomer, and the recipient gets something something of value atno cost. As you can gather by all this free giving away, as with manythings given away online for free, you get what you pay for.They offer little or no real value. The trick is to find one ormore freebies with real perceived value to your prospects. Bysharing (some) things freely online, before asking anything inreturn, you'll find that it pays off better than the opposingconcept of all take and no give. Look out for part four: where i will talk about Product Lines Thanks for reading Ray Palmer For more Featured Articles Go to: http://www.smallbusinesshomesite.com/
About the author:Writes Articles that have been publiched on google and for SmallBusiness Homesite, and Has a wide range of information availableon Internet/Direct mail Marketing
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