The movement of data from one part of a system to another. Local communication is the movement of data between the processor and memory; global communication is the movement of data from one node to another.
A message about OJR from USC Annenberg's School of Journalism By Geoffrey Baum: A message from USC Annenberg Journalism School director Geneva Overholser:
Thank you for your interest in OJR. The fast-moving changes in digital media are more compelling every day, and they remain an important area of focus for the USC Annenberg School for Communication.
We are committed to keeping the archives of OJR available online and are exploring ways to continue the School's efforts to increase understanding about the revolutionary transformation of news and info
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295564912"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295564912" border="0"/></a></div> Goodbye By Robert Niles: After a decade, the University of Southern California's Annenberg School for Communication has suspended publication of OJR.
One of OJR's goals over the years has been to help mid-career journalists make a successful transition from other media to online reporting and production. I'm pleased to say that USC Annenberg will continue to provide support in that area, through the Knight Digital Media Center. I encourage OJR readers to click over to the KDMC website and its blogs,
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260926"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260926" border="0"/></a></div> McClatchy Washington bureau shines as bright example for online journalism By Robert Niles: The past decade has brought the journalism industry some of its darkest moments. On the business side, management teams that grew used to local monopolies could not react swiftly enough to protect their market share as thousands of online competitors emerged. Revenue tanked, readership declined and layoffs became a seasonal task at many newspapers.
On the editorial side, many newsrooms blew or missed one major story after another, from the Whitewater "scandal," hitting the sn
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804698"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804698" border="0"/></a></div> OJR launches individual reader blogs By Robert Niles: OJR now allows its registered members to maintain individual blogs on OJR.
Just click the "Post Blog Entry" link near the top of the right navigation rail to get started. OJR's editors and I will read all the submissions, then select ones to go on the OJR front page feed. You can find links to all the most recent reader-submitted blog entries under the "Recent Blogs" header on the right rail.
You can start a free blog just about anywhere on the Web, from Blogger.com and b
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967964"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967964" border="0"/></a></div> It's a lo-o-o-ong way from Lawrence, Kan., to Loudoun County, Va. By Tom Grubisich: The headline on the Wall Street Journal story about the Washington Post's widely watched venture in local-local journalism on the Web was unambiguous: "Big Daily's Hyperlocal Flop."
So how bad actually is LoudounExtra.com? Let's look.
On the LoudounExtra homepage, I am greeted with this above-the-fold spread:
My squinting eyes try to read the reverse-type blurb, but before I can finish, a new image/blurb is automatically rotated in the space.
After figuring out
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776231"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776231" border="0"/></a></div> L.A. Times launches sharable electoral vote map By Eric Ulken: Which campaign will get to 270 in November, and how will they do it? The L.A. Times has built an interactive map that allows readers to create and test their own electoral vote scenarios, and then embed those scenarios in their own sites.
(Sample after the jump.)
We're hoping to improve on this as the campaign heats up, perhaps adding demographic info and data on past elections by state. Would love to hear suggestions.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776230"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776230" border="0"/></a></div> Question of the week: Going to journalism school - yes or no? By Robert Niles: For this week's discussion question, I'd like to hear about the academic preparation OJR readers had for their career.
Obviously, being housed by and paid for the Annenberg School of Journalism at the University of Southern California, OJR's not exactly a neutral forum for this question. One might suspect that we'd have a larger-than-expected number of j-school folk hanging around here. But we do get a fair number of readers who did not come up through the traditional journal
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512891"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512891" border="0"/></a></div> Back to basics with Flip Video By Chris Jennewein: In architecture, less is more, and the same appears to be true for video news gathering. The simple Flip Video camcorder heralds a time when every journalist carries a video camera.I bought a Flip Video camcorder for my wife for mother's day. At under $150, it was a bargain. But the primary motivation was having a camera she sould depend upon. Our simple DV camcorder took great video, but seemed to always need charging, or a new tape, and thus wasn't available at the spur of
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389904"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389904" border="0"/></a></div> Writing print's epitaph - v6.5.08 (service pack 3) By Robert Niles: My friend Sree Sreenivasan asked members an online journalism e-mail list for reaction to Microsoft CEO Steve Ballmer's interview with the Washington Post, published this morning. Specifically, Sree asked for reactions to this statement from Ballmer: "In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888815"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888815" border="0"/></a></div> When journalists hate journalism... By Robert Niles: ... the industry has a problem.You'd think that journalists would be the biggest news hounds around. For the most part, you'd be right. I was talking with some of my Annenberg colleagues at a journalism conference last month, and one asked how many hours a day we each spent reading and watching the news, whether in print, online or on TV. The consensus? About four to five hours a day. But there is one exception to this potential rule: Many journalists despise TV news. They hate
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666779"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666779" border="0"/></a></div>
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How To Bring Out The Creative Juices From Your Team By Kaitlyn Miller In any organization, people basically have different work attitudes and habits. One may be creative in the morning, while another would much rather work late nights to get their creative juices flowing.
Nevertheless, getting all of these people to work for your business goal is not that difficult. You just have to develop the environment to bring out the creativity from your team. Add these factors to your work environment and you’ll surely have everyone’s brightest ideas out during the creative process.
Factor 1: The Meeting Space
The number one factor in your “creative process” priority list should be to create a comfortable meeting space – not just for your morning person, but for every member in your creative team.
If one of your staff admits to having difficulty concentrating in the morning, it would make a world of difference not just for him/her, but for everybody else, to be sitting on a comfortable chair rather than squirming on one.
Having to concentrate on themes and objectives would be easy if you could just give your creative team a meeting area that they can feel at ease and relaxed. The better to let the ingenious juices flow naturally.
Factor 2: Your Focus; Your Target
It is a fact that there are a lot of things to do when you land a big client. In addition to your print ads, you still need to come up with a web page design, graphics for your marketing collaterals, the printing process, and still other stuff that entails one whole promotional campaign.
Regardless, you need to focus on one task at a time instead of getting everyone’s thoughts and dividing them into segments. Use your creative team to complete one task and then move on to another. This way, you can have a solid idea for each of the marketing activities rather than cluttered plans for the whole lot.
Factor 3: The Light Bulbs
Encourage a “No idea is a bad idea” policy among your team. You’d be surprised at how many great ideas have been dumped just because your members are afraid to be told in front of everybody else for a supposedly “bad idea”.
Don’t let those light bulbs dim and finally shatter during the creative process. Let everybody know that everyone’s suggestion is welcome. Initiate a work environment that is open and let their imagination
flow.
Factor 4: Build On The Light Bulbs
So everyone has contributed their creative worth. Now then, put together all those light bulbs and turn them into one solid marketing campaign that ensures profits.
Factor 5: Add Fuel To The Energy
Feed your creative team. Nothing lessens everyone’s creative processing more than hunger does. So provide your team with food and drinks to improve their thinking process.
Most of all provide open with your creative team to bring out the best ideas. Don’t let the creative ideas stop when the meeting ends. Make it known that you are still open for more contributions.
With a more creative team up your sleeves, you can count on more effective designs on your printed collateral like flyers, postcards, posters, catalogs, also in your online presence or ads and in every aspect of your business overall.
We strive to provide only quality articles, so if there
is a specific topic related to communication that you
would like us to cover, please contact us at any time.
And again, thank you to those contributing daily to our
strategic communication website.
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