A message about OJR from USC Annenberg's School of Journalism By Geoffrey Baum: A message from USC Annenberg Journalism School director Geneva Overholser:
Thank you for your interest in OJR. The fast-moving changes in digital media are more compelling every day, and they remain an important area of focus for the USC Annenberg School for Communication.
We are committed to keeping the archives of OJR available online and are exploring ways to continue the School's efforts to increase understanding about the revolutionary transformation of news and info
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295558918"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295558918" border="0"/></a></div> Goodbye By Robert Niles: After a decade, the University of Southern California's Annenberg School for Communication has suspended publication of OJR.
One of OJR's goals over the years has been to help mid-career journalists make a successful transition from other media to online reporting and production. I'm pleased to say that USC Annenberg will continue to provide support in that area, through the Knight Digital Media Center. I encourage OJR readers to click over to the KDMC website and its blogs,
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289250681"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289250681" border="0"/></a></div> McClatchy Washington bureau shines as bright example for online journalism By Robert Niles: The past decade has brought the journalism industry some of its darkest moments. On the business side, management teams that grew used to local monopolies could not react swiftly enough to protect their market share as thousands of online competitors emerged. Revenue tanked, readership declined and layoffs became a seasonal task at many newspapers.
On the editorial side, many newsrooms blew or missed one major story after another, from the Whitewater "scandal," hitting the sn
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288797474"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288797474" border="0"/></a></div> OJR launches individual reader blogs By Robert Niles: OJR now allows its registered members to maintain individual blogs on OJR.
Just click the "Post Blog Entry" link near the top of the right navigation rail to get started. OJR's editors and I will read all the submissions, then select ones to go on the OJR front page feed. You can find links to all the most recent reader-submitted blog entries under the "Recent Blogs" header on the right rail.
You can start a free blog just about anywhere on the Web, from Blogger.com and b
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287957398"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287957398" border="0"/></a></div> It's a lo-o-o-ong way from Lawrence, Kan., to Loudoun County, Va. By Tom Grubisich: The headline on the Wall Street Journal story about the Washington Post's widely watched venture in local-local journalism on the Web was unambiguous: "Big Daily's Hyperlocal Flop."
So how bad actually is LoudounExtra.com? Let's look.
On the LoudounExtra homepage, I am greeted with this above-the-fold spread:
My squinting eyes try to read the reverse-type blurb, but before I can finish, a new image/blurb is automatically rotated in the space.
After figuring out
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287766656"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287766656" border="0"/></a></div> L.A. Times launches sharable electoral vote map By Eric Ulken: Which campaign will get to 270 in November, and how will they do it? The L.A. Times has built an interactive map that allows readers to create and test their own electoral vote scenarios, and then embed those scenarios in their own sites.
(Sample after the jump.)
We're hoping to improve on this as the campaign heats up, perhaps adding demographic info and data on past elections by state. Would love to hear suggestions.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287766655"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287766655" border="0"/></a></div> Question of the week: Going to journalism school - yes or no? By Robert Niles: For this week's discussion question, I'd like to hear about the academic preparation OJR readers had for their career.
Obviously, being housed and paid for by the Annenberg School of Journalism at the University of Southern California, OJR's not exactly a neutral forum for this question. One might suspect that we'd have a larger-than-expected number of j-school folk hanging around here. But we do get a fair number of readers who did not come up through the traditional journal
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287553395"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287553395" border="0"/></a></div> Back to basics with Flip Video By Chris Jennewein: In architecture, less is more, and the same appears to be true for video news gathering. The simple Flip Video camcorder heralds a time when every journalist carries a video camera.I bought a Flip Video camcorder for my wife for mother's day. At under $150, it was a bargain. But the primary motivation was having a camera she sould depend upon. Our simple DV camcorder took great video, but seemed to always need charging, or a new tape, and thus wasn't available at the spur of
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287395570"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287395570" border="0"/></a></div> Writing print's epitaph - v6.5.08 (service pack 3) By Robert Niles: My friend Sree Sreenivasan asked members an online journalism e-mail list for reaction to Microsoft CEO Steve Ballmer's interview with the Washington Post, published this morning. Specifically, Sree asked for reactions to this statement from Ballmer: "In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286898605"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286898605" border="0"/></a></div> When journalists hate journalism... By Robert Niles: ... the industry has a problem.You'd think that journalists would be the biggest news hounds around. For the most part, you'd be right. I was talking with some of my Annenberg colleagues at a journalism conference last month, and one asked how many hours a day we each spent reading and watching the news, whether in print, online or on TV. The consensus? About four to five hours a day. But there is one exception to this potential rule: Many journalists despise TV news. They hate
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286675956"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286675956" border="0"/></a></div>
Below, you'll find extensive information on leading
l-3 communications articles and products to help you on your way
to success.
What Are The Advantages Of Direct Marketing? By Steve Sellwood Direct marketing is a marketing tool which comprises activities such as direct mail, telemarketing, mail order, direct response advertising and email marketing.
Direct marketing provides a unique range of benefits because it enables you to engage directly with your audience - whether they are prospects, leads, end users or existing customers.
Other advantages of direct marketing include:
Flexible Targeting Direct marketing enables you to talk directly identify, isolate and communicate with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing is also far cheaper than mass market communication.
Multiple Uses Direct marketing doesn‘t just have to be used to sell - it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.
Cost-Effectiveness The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you‘ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through direct marketing methods.
Ease of Management Direct marketing provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you‘ve contacted in the first place. Once you‘ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaigns.
Rapid Delivery Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.
Testing Capability Direct marketing allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted,
A message about OJR from USC Annenberg's School of Journalism By Geoffrey Baum: A message from USC Annenberg Journalism School director Geneva Overholser:
Thank you for your interest in OJR. The fast-moving changes in digital media are more compelling every day, and they remain an important area of focus for the USC Annenberg School for Communication.
We are committed to keeping the archives of OJR available online and are exploring ways to continue the School's efforts to increase understanding about the revolutionary transformation of news and info
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295564912"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295564912" border="0"/></a></div> Goodbye By Robert Niles: After a decade, the University of Southern California's Annenberg School for Communication has suspended publication of OJR.
One of OJR's goals over the years has been to help mid-career journalists make a successful transition from other media to online reporting and production. I'm pleased to say that USC Annenberg will continue to provide support in that area, through the Knight Digital Media Center. I encourage OJR readers to click over to the KDMC website and its blogs,
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260926"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260926" border="0"/></a></div> McClatchy Washington bureau shines as bright example for online journalism By Robert Niles: The past decade has brought the journalism industry some of its darkest moments. On the business side, management teams that grew used to local monopolies could not react swiftly enough to protect their market share as thousands of online competitors emerged. Revenue tanked, readership declined and layoffs became a seasonal task at many newspapers.
On the editorial side, many newsrooms blew or missed one major story after another, from the Whitewater "scandal," hitting the sn
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804698"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804698" border="0"/></a></div> OJR launches individual reader blogs By Robert Niles: OJR now allows its registered members to maintain individual blogs on OJR.
Just click the "Post Blog Entry" link near the top of the right navigation rail to get started. OJR's editors and I will read all the submissions, then select ones to go on the OJR front page feed. You can find links to all the most recent reader-submitted blog entries under the "Recent Blogs" header on the right rail.
You can start a free blog just about anywhere on the Web, from Blogger.com and b
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967964"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967964" border="0"/></a></div> It's a lo-o-o-ong way from Lawrence, Kan., to Loudoun County, Va. By Tom Grubisich: The headline on the Wall Street Journal story about the Washington Post's widely watched venture in local-local journalism on the Web was unambiguous: "Big Daily's Hyperlocal Flop."
So how bad actually is LoudounExtra.com? Let's look.
On the LoudounExtra homepage, I am greeted with this above-the-fold spread:
My squinting eyes try to read the reverse-type blurb, but before I can finish, a new image/blurb is automatically rotated in the space.
After figuring out
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776231"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776231" border="0"/></a></div> L.A. Times launches sharable electoral vote map By Eric Ulken: Which campaign will get to 270 in November, and how will they do it? The L.A. Times has built an interactive map that allows readers to create and test their own electoral vote scenarios, and then embed those scenarios in their own sites.
(Sample after the jump.)
We're hoping to improve on this as the campaign heats up, perhaps adding demographic info and data on past elections by state. Would love to hear suggestions.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776230"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776230" border="0"/></a></div> Question of the week: Going to journalism school - yes or no? By Robert Niles: For this week's discussion question, I'd like to hear about the academic preparation OJR readers had for their career.
Obviously, being housed by and paid for the Annenberg School of Journalism at the University of Southern California, OJR's not exactly a neutral forum for this question. One might suspect that we'd have a larger-than-expected number of j-school folk hanging around here. But we do get a fair number of readers who did not come up through the traditional journal
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512891"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512891" border="0"/></a></div> Back to basics with Flip Video By Chris Jennewein: In architecture, less is more, and the same appears to be true for video news gathering. The simple Flip Video camcorder heralds a time when every journalist carries a video camera.I bought a Flip Video camcorder for my wife for mother's day. At under $150, it was a bargain. But the primary motivation was having a camera she sould depend upon. Our simple DV camcorder took great video, but seemed to always need charging, or a new tape, and thus wasn't available at the spur of
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389904"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389904" border="0"/></a></div> Writing print's epitaph - v6.5.08 (service pack 3) By Robert Niles: My friend Sree Sreenivasan asked members an online journalism e-mail list for reaction to Microsoft CEO Steve Ballmer's interview with the Washington Post, published this morning. Specifically, Sree asked for reactions to this statement from Ballmer: "In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888815"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888815" border="0"/></a></div> When journalists hate journalism... By Robert Niles: ... the industry has a problem.You'd think that journalists would be the biggest news hounds around. For the most part, you'd be right. I was talking with some of my Annenberg colleagues at a journalism conference last month, and one asked how many hours a day we each spent reading and watching the news, whether in print, online or on TV. The consensus? About four to five hours a day. But there is one exception to this potential rule: Many journalists despise TV news. They hate
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666779"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666779" border="0"/></a></div>
tested again, and measured to find the optimum direct marketing proposition.
Relationship Building Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.
Targeting of Messages Direct marketing can enable you to target different messages to different recipients. Using technology such as digital printing, it‘s even possible to display different images, designs and offers in a direct mailer according to who it‘s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.
Geographic Targeting Direct marketing can be used for any level of geographic targeting, whether it‘s the local area surrounding a shop or restaurant, regional targeting by postcode or county, national targeting and even international - when direct marketing can prove a far cheaper way of testing the market than a costly personal sales visit.
About author:Steve Sellwood is from www.selectabase.co.uk“>www.selectabase.co.uk, a UK provider of direct marketing lists and data for use in your direct mail and telemarketing campaigns to business and consumer audiences. Selectabase also provide a range of direct marketing tools including simple list cleansing and data checking services to maintain the quality of your direct marketing.
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