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Content Analysis
By Parthiv Goel
Content analysis is an investigation tool for doing the systematic assessment of the content with the purpose of finding the importance of the communication.
Uses of Content Analysis ---
In content, it divulges an international difference.
Perceive the existence of propaganda (spreading of rumor or information like a wild-fire with some intention behind it).
Make out the purpose, focal point and trends of an individual, group or institution.
Express attitudinal and behavioral answer to the communications.
Find out the psychological state of a person or a group.
As a commanding tool, it settles conclusively for the authorship.
It is helpful in examining the tendency and the outline in a document.
It gives a practical base for examining the shifts in a public opinion.
Content analysis is above a word-frequency count, even though such counts might be a constructive starting point.
Because of its reliance on the coding and on the categorizing data, Content analysis is generally well-heeled.
When doing the audience research, there develop a proficiency to make links between causes and effects.
For a media organization, the main function of content analysis is to assess and enhance its agenda.
On a range of levels, the text is coded or broken down into the convenient groups for the purpose of performing the content analysis on a text. After that, it is examined to use one of the content analysis‘ basic methods-- conceptual analysis or relational analysis.
Conceptual
A message about OJR from USC Annenberg's School of Journalism
By Geoffrey Baum: A message from USC Annenberg Journalism School director Geneva Overholser:
Thank you for your interest in OJR. The fast-moving changes in digital media are more compelling every day, and they remain an important area of focus for the USC Annenberg School for Communication.
We are committed to keeping the archives of OJR available online and are exploring ways to continue the School's efforts to increase understanding about the revolutionary transformation of news and info
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Goodbye
By Robert Niles: After a decade, the University of Southern California's Annenberg School for Communication has suspended publication of OJR.
One of OJR's goals over the years has been to help mid-career journalists make a successful transition from other media to online reporting and production. I'm pleased to say that USC Annenberg will continue to provide support in that area, through the Knight Digital Media Center. I encourage OJR readers to click over to the KDMC website and its blogs,
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McClatchy Washington bureau shines as bright example for online journalism
By Robert Niles: The past decade has brought the journalism industry some of its darkest moments. On the business side, management teams that grew used to local monopolies could not react swiftly enough to protect their market share as thousands of online competitors emerged. Revenue tanked, readership declined and layoffs became a seasonal task at many newspapers.
On the editorial side, many newsrooms blew or missed one major story after another, from the Whitewater "scandal," hitting the sn
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OJR launches individual reader blogs
By Robert Niles: OJR now allows its registered members to maintain individual blogs on OJR.
Just click the "Post Blog Entry" link near the top of the right navigation rail to get started. OJR's editors and I will read all the submissions, then select ones to go on the OJR front page feed. You can find links to all the most recent reader-submitted blog entries under the "Recent Blogs" header on the right rail.
You can start a free blog just about anywhere on the Web, from Blogger.com and b
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It's a lo-o-o-ong way from Lawrence, Kan., to Loudoun County, Va.
By Tom Grubisich: The headline on the Wall Street Journal story about the Washington Post's widely watched venture in local-local journalism on the Web was unambiguous: "Big Daily's Hyperlocal Flop."
So how bad actually is LoudounExtra.com? Let's look.
On the LoudounExtra homepage, I am greeted with this above-the-fold spread:
My squinting eyes try to read the reverse-type blurb, but before I can finish, a new image/blurb is automatically rotated in the space.
After figuring out
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L.A. Times launches sharable electoral vote map
By Eric Ulken: Which campaign will get to 270 in November, and how will they do it? The L.A. Times has built an interactive map that allows readers to create and test their own electoral vote scenarios, and then embed those scenarios in their own sites.
(Sample after the jump.)
We're hoping to improve on this as the campaign heats up, perhaps adding demographic info and data on past elections by state. Would love to hear suggestions.
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Question of the week: Going to journalism school - yes or no?
By Robert Niles: For this week's discussion question, I'd like to hear about the academic preparation OJR readers had for their career.
Obviously, being housed by and paid for the Annenberg School of Journalism at the University of Southern California, OJR's not exactly a neutral forum for this question. One might suspect that we'd have a larger-than-expected number of j-school folk hanging around here. But we do get a fair number of readers who did not come up through the traditional journal
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Back to basics with Flip Video
By Chris Jennewein: In architecture, less is more, and the same appears to be true for video news gathering. The simple Flip Video camcorder heralds a time when every journalist carries a video camera.I bought a Flip Video camcorder for my wife for mother's day. At under $150, it was a bargain. But the primary motivation was having a camera she sould depend upon. Our simple DV camcorder took great video, but seemed to always need charging, or a new tape, and thus wasn't available at the spur of
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Writing print's epitaph - v6.5.08 (service pack 3)
By Robert Niles: My friend Sree Sreenivasan asked members an online journalism e-mail list for reaction to Microsoft CEO Steve Ballmer's interview with the Washington Post, published this morning. Specifically, Sree asked for reactions to this statement from Ballmer: "In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is
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When journalists hate journalism...
By Robert Niles: ... the industry has a problem.You'd think that journalists would be the biggest news hounds around. For the most part, you'd be right. I was talking with some of my Annenberg colleagues at a journalism conference last month, and one asked how many hours a day we each spent reading and watching the news, whether in print, online or on TV. The consensus? About four to five hours a day. But there is one exception to this potential rule: Many journalists despise TV news. They hate
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analysis shows the rate of recurrence of the concepts, mostly personified by words of phrases in a text. For example, with the conceptual analysis you can find out how repeatedly words such as “anger,” “outrage,” or “resentful” surface in a poems.
Whereas, relational analysis scrutinize the relations among the concepts in a text. This is to say that you can make out what other words or phrases can be emerged next to it and then decide what different meanings become manifest.
Source:
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Bertelsmann cède sa part de 50 % dans la major Sony BMG
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"La LCR ne devrait pas soutenir Siné"
En intervenant en faveur du caricaturiste de "Charlie Hebdo" qui a tenu des propos qui attisent la haine antisémite, la Ligue retombe dans les pires travers du mouvement ouvrier, estiment deux anciens militants.
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