A message about OJR from USC Annenberg's School of Journalism By Geoffrey Baum: A message from USC Annenberg Journalism School director Geneva Overholser:
Thank you for your interest in OJR. The fast-moving changes in digital media are more compelling every day, and they remain an important area of focus for the USC Annenberg School for Communication.
We are committed to keeping the archives of OJR available online and are exploring ways to continue the School's efforts to increase understanding about the revolutionary transformation of news and info
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295564912"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295564912" border="0"/></a></div> Goodbye By Robert Niles: After a decade, the University of Southern California's Annenberg School for Communication has suspended publication of OJR.
One of OJR's goals over the years has been to help mid-career journalists make a successful transition from other media to online reporting and production. I'm pleased to say that USC Annenberg will continue to provide support in that area, through the Knight Digital Media Center. I encourage OJR readers to click over to the KDMC website and its blogs,
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260926"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260926" border="0"/></a></div> McClatchy Washington bureau shines as bright example for online journalism By Robert Niles: The past decade has brought the journalism industry some of its darkest moments. On the business side, management teams that grew used to local monopolies could not react swiftly enough to protect their market share as thousands of online competitors emerged. Revenue tanked, readership declined and layoffs became a seasonal task at many newspapers.
On the editorial side, many newsrooms blew or missed one major story after another, from the Whitewater "scandal," hitting the sn
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804698"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804698" border="0"/></a></div> OJR launches individual reader blogs By Robert Niles: OJR now allows its registered members to maintain individual blogs on OJR.
Just click the "Post Blog Entry" link near the top of the right navigation rail to get started. OJR's editors and I will read all the submissions, then select ones to go on the OJR front page feed. You can find links to all the most recent reader-submitted blog entries under the "Recent Blogs" header on the right rail.
You can start a free blog just about anywhere on the Web, from Blogger.com and b
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967964"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967964" border="0"/></a></div> It's a lo-o-o-ong way from Lawrence, Kan., to Loudoun County, Va. By Tom Grubisich: The headline on the Wall Street Journal story about the Washington Post's widely watched venture in local-local journalism on the Web was unambiguous: "Big Daily's Hyperlocal Flop."
So how bad actually is LoudounExtra.com? Let's look.
On the LoudounExtra homepage, I am greeted with this above-the-fold spread:
My squinting eyes try to read the reverse-type blurb, but before I can finish, a new image/blurb is automatically rotated in the space.
After figuring out
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776231"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776231" border="0"/></a></div> L.A. Times launches sharable electoral vote map By Eric Ulken: Which campaign will get to 270 in November, and how will they do it? The L.A. Times has built an interactive map that allows readers to create and test their own electoral vote scenarios, and then embed those scenarios in their own sites.
(Sample after the jump.)
We're hoping to improve on this as the campaign heats up, perhaps adding demographic info and data on past elections by state. Would love to hear suggestions.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776230"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287776230" border="0"/></a></div> Question of the week: Going to journalism school - yes or no? By Robert Niles: For this week's discussion question, I'd like to hear about the academic preparation OJR readers had for their career.
Obviously, being housed by and paid for the Annenberg School of Journalism at the University of Southern California, OJR's not exactly a neutral forum for this question. One might suspect that we'd have a larger-than-expected number of j-school folk hanging around here. But we do get a fair number of readers who did not come up through the traditional journal
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512891"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512891" border="0"/></a></div> Back to basics with Flip Video By Chris Jennewein: In architecture, less is more, and the same appears to be true for video news gathering. The simple Flip Video camcorder heralds a time when every journalist carries a video camera.I bought a Flip Video camcorder for my wife for mother's day. At under $150, it was a bargain. But the primary motivation was having a camera she sould depend upon. Our simple DV camcorder took great video, but seemed to always need charging, or a new tape, and thus wasn't available at the spur of
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389904"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389904" border="0"/></a></div> Writing print's epitaph - v6.5.08 (service pack 3) By Robert Niles: My friend Sree Sreenivasan asked members an online journalism e-mail list for reaction to Microsoft CEO Steve Ballmer's interview with the Washington Post, published this morning. Specifically, Sree asked for reactions to this statement from Ballmer: "In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888815"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888815" border="0"/></a></div> When journalists hate journalism... By Robert Niles: ... the industry has a problem.You'd think that journalists would be the biggest news hounds around. For the most part, you'd be right. I was talking with some of my Annenberg colleagues at a journalism conference last month, and one asked how many hours a day we each spent reading and watching the news, whether in print, online or on TV. The consensus? About four to five hours a day. But there is one exception to this potential rule: Many journalists despise TV news. They hate
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666779"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666779" border="0"/></a></div>
Below, you'll find extensive information on leading
charter communication articles and products to help you on your way
to success.
Turning Internet Browsers Into Customers By Michael Fleischner Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in a number of ways.
Generate targeted traffic.
An important strategy for enhancing on site conversions begins even before you make changes to your website or webpage. Attracting the right people to your website is paramount for increasing conversions at a lower cost. Begin by evaluating your lead sources and determine the alignment of your prospects with your product.
One way to accumulate this information is with a survey that pops-up or pops-under as browsers leave your site. Often times, reducing or retargeting spend to the segments that perform the best can have a very positive impact on ROI.
You can also determine what traffic is best aligned with your market by carefully analyzing your Google Adwords campaigns. With the proper conversion tracking in place, it’s easy to determine which keywords are generating sales, versus clicks alone. Focus on expanding your top converting keywords and driving truly interested prospects to your landing page.
Improving landing page performance
Once you’ve begun to attract the right prospects, you need to focus on converting them. The fastest way to improve conversion is through testing various landing pages. If you have the technology to rotate landing pages, testing multiple pages within a fixed amount of time, then you can learn quickly what page has the highest conversion rate. If you are limited to testing one page at a time, run each landing page for a week and measure the results. Your data won’t be as accurate but can certainly send you down the right path.
Another method for improving on-site conversions is with the help of an automated touch program. With this technique, you can use an auto-responder that gives individuals an opportunity to reconnect with your business. One example would be an abandoned shopping cart campaign. If users begin the purchase process (and have given you their email) but fail to complete the process, an auto-responder can be used to send and email message within minutes or hours, inviting them
A message about OJR from USC Annenberg's School of Journalism By Geoffrey Baum: A message from USC Annenberg Journalism School director Geneva Overholser:
Thank you for your interest in OJR. The fast-moving changes in digital media are more compelling every day, and they remain an important area of focus for the USC Annenberg School for Communication.
We are committed to keeping the archives of OJR available online and are exploring ways to continue the School's efforts to increase understanding about the revolutionary transformation of news and info
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295565105"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=295565105" border="0"/></a></div> Goodbye By Robert Niles: After a decade, the University of Southern California's Annenberg School for Communication has suspended publication of OJR.
One of OJR's goals over the years has been to help mid-career journalists make a successful transition from other media to online reporting and production. I'm pleased to say that USC Annenberg will continue to provide support in that area, through the Knight Digital Media Center. I encourage OJR readers to click over to the KDMC website and its blogs,
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260812"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=289260812" border="0"/></a></div> McClatchy Washington bureau shines as bright example for online journalism By Robert Niles: The past decade has brought the journalism industry some of its darkest moments. On the business side, management teams that grew used to local monopolies could not react swiftly enough to protect their market share as thousands of online competitors emerged. Revenue tanked, readership declined and layoffs became a seasonal task at many newspapers.
On the editorial side, many newsrooms blew or missed one major story after another, from the Whitewater "scandal," hitting the sn
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804521"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=288804521" border="0"/></a></div> OJR launches individual reader blogs By Robert Niles: OJR now allows its registered members to maintain individual blogs on OJR.
Just click the "Post Blog Entry" link near the top of the right navigation rail to get started. OJR's editors and I will read all the submissions, then select ones to go on the OJR front page feed. You can find links to all the most recent reader-submitted blog entries under the "Recent Blogs" header on the right rail.
You can start a free blog just about anywhere on the Web, from Blogger.com and b
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967413"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287967413" border="0"/></a></div> It's a lo-o-o-ong way from Lawrence, Kan., to Loudoun County, Va. By Tom Grubisich: The headline on the Wall Street Journal story about the Washington Post's widely watched venture in local-local journalism on the Web was unambiguous: "Big Daily's Hyperlocal Flop."
So how bad actually is LoudounExtra.com? Let's look.
On the LoudounExtra homepage, I am greeted with this above-the-fold spread:
My squinting eyes try to read the reverse-type blurb, but before I can finish, a new image/blurb is automatically rotated in the space.
After figuring out
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287775574"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287775574" border="0"/></a></div> L.A. Times launches sharable electoral vote map By Eric Ulken: Which campaign will get to 270 in November, and how will they do it? The L.A. Times has built an interactive map that allows readers to create and test their own electoral vote scenarios, and then embed those scenarios in their own sites.
(Sample after the jump.)
We're hoping to improve on this as the campaign heats up, perhaps adding demographic info and data on past elections by state. Would love to hear suggestions.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287775573"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287775573" border="0"/></a></div> Question of the week: Going to journalism school - yes or no? By Robert Niles: For this week's discussion question, I'd like to hear about the academic preparation OJR readers had for their career.
Obviously, being housed by and paid for the Annenberg School of Journalism at the University of Southern California, OJR's not exactly a neutral forum for this question. One might suspect that we'd have a larger-than-expected number of j-school folk hanging around here. But we do get a fair number of readers who did not come up through the traditional journal
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512536"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287512536" border="0"/></a></div> Back to basics with Flip Video By Chris Jennewein: In architecture, less is more, and the same appears to be true for video news gathering. The simple Flip Video camcorder heralds a time when every journalist carries a video camera.I bought a Flip Video camcorder for my wife for mother's day. At under $150, it was a bargain. But the primary motivation was having a camera she sould depend upon. Our simple DV camcorder took great video, but seemed to always need charging, or a new tape, and thus wasn't available at the spur of
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389720"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=287389720" border="0"/></a></div> Writing print's epitaph - v6.5.08 (service pack 3) By Robert Niles: My friend Sree Sreenivasan asked members an online journalism e-mail list for reaction to Microsoft CEO Steve Ballmer's interview with the Washington Post, published this morning. Specifically, Sree asked for reactions to this statement from Ballmer: "In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888485"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286888485" border="0"/></a></div> When journalists hate journalism... By Robert Niles: ... the industry has a problem.You'd think that journalists would be the biggest news hounds around. For the most part, you'd be right. I was talking with some of my Annenberg colleagues at a journalism conference last month, and one asked how many hours a day we each spent reading and watching the news, whether in print, online or on TV. The consensus? About four to five hours a day. But there is one exception to this potential rule: Many journalists despise TV news. They hate
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666790"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=286666790" border="0"/></a></div>
back to complete the purchase. You can use email best practices to enhance conversion, and touch individuals numerous times to move them through the purchase decision process.
In addition to targeting those who have started a purchase, you can also use an auto-responder for those who sign up for valuable information from your website. Perhaps they sign up for your newsletter, free lessons, or whitepaper. Once an individual has registered, the auto responder goes to work, sending appropriate emails at set intervals. The result is with a prospect that was previously unavailable to you. Work on improving conversion of your automated touch program by testing creative and timing of messages.
Using the techniques of better targeting, improving landing page conversion rates, and auto-responders can significantly enhance the performance of your online marketing campaigns. Plan your programs carefully and measure performance along the way, making appropriate enhancements. Over time, your results become automatic.
We strive to provide only quality articles, so if there
is a specific topic related to communication that you
would like us to cover, please contact us at any time.
And again, thank you to those contributing daily to our
charter communication website.
Les dessous du procès de l'ex-dictateur irakien Saddam Hussein Arte diffuse un documentaire qui retrace la procédure judiciaire de l'ex-dictateur irakien.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301728991"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301728991" border="0"/></a></div> Le chiffre d'affaires de la presse écrite a stagné en 2007 Selon des chiffres publiés par la Direction du développement des médias, le chiffre d'affaires de la presse écrite s'est élevé à 10,7 milliards d'euros, soit 0,4 % de plus par rapport à l'an dernier.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301462949"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301462949" border="0"/></a></div> Un site pour les expatriés français à travers le monde De Mexico à Pékin, Lepetitjournal.com s'adresse aux diplomates, enseignants ou salariés délocalisés à l'étranger.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301462948"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301462948" border="0"/></a></div> Les "unes" xénophobes du "Daily Mail" et les immigrés polonais L'association des Polonais du Royaume-Uni a fait publier un droit de réponse dans le tabloïd.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301457198"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301457198" border="0"/></a></div> Les "unes" xénophobes du "Daily Mail" scandalisent les immigrés polonais L'association des Polonais du Royaume-Uni a fait publier un droit de réponse dans le tabloïd, estimant que les manchettes du journal sont ouvertement xénophobes.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301452823"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=301452823" border="0"/></a></div> Bertelsmann cède sa part de 50 % dans la major Sony BMG Le groupe se recentre sur les droits musicaux.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=300233121"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=300233121" border="0"/></a></div> Bruxelles autorise à nouveau la fusion entre Sony et BMG Salariés placardisés ou précaires, ils sont les héros de "Dark Elevator", une série commandée par le syndicat CFTC.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299999118"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299999118" border="0"/></a></div> France Télévisions veut faire entendre sa différence Les chaînes publiques diffusent une série de spots montrant en quoi elles se distinguent de leurs homologues privées.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299995346"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299995346" border="0"/></a></div> Une web-fiction loufoque sur les ratés de l'ascenseur social Salariés placardisés ou précaires, ils sont les héros de "Dark Elevator", une série commandée par le syndicat CFTC.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299746414"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299746414" border="0"/></a></div> "La LCR ne devrait pas soutenir Siné" En intervenant en faveur du caricaturiste de "Charlie Hebdo" qui a tenu des propos qui attisent la haine antisémite, la Ligue retombe dans les pires travers du mouvement ouvrier, estiment deux anciens militants.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299683690"><img src="http://www.pheedo.com/img.phdo?x=a8a276f7a37a42499f8b1c69f9acf191&u=299683690" border="0"/></a></div>
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