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How I Tripled My Design Business Do you want to know the biggest secret to increasing your home fashions business? It’s sending a regular e-mail newsletter – an article or simple tip that your potential clients will find useful. If you can write an e-mail, you can dramatically increase your success.
Writing an e-mail newsletter helps you:
● Achieve expert status
● Increase sales
● Gain new clients
● Improve customer relations
● Get more referrals
● Make More Money!
It’s true. Writing just one simple e-mail, as little as twice a month, can do all that for you. But here is the challenge: It has to be done right, or you won’t see these spectacular results. It took me several years – and thousands of dollars – to learn the most effective way to launch a successful e-mail newsletter campaign. And within one year of doing it the right way, my business tripled!
Instead of making you spend all that time and money, I’m going to list some basic tips to assure that your e-mail newsletter helps boost your business quickly. (Isn’t that nice of me?)
* Send your newsletters regularly. Once a month is okay; twice a month is better. Weekly mailings are ideal, but the most important aspect of a successful e-mail newsletter is being regular. Stick to a schedule!
* The main part of your newsletter – your article or tip – needs to be useful information for the reader. You should certainly put in some promotion about your company, but keep this to about 20 percent of the entire newsletter. Any more than that will turn off readers and cause deletes and un-subscribes.
* Use an e-mail service provider. If you try to manage your e-mail newsletters from your regular e-mail account, you will get very frustrated. The one I use gives a free 60-day trial, and they have loads of great templates that make it so easy to get started: www.decoratorcontact.com
* Keep It Simple! Multi-column newsletters – with many articles and loads of photos – may look pretty in print, but an e-mail newsletter
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fusedlogic CEO Picked as Mentor in sparkIT Student Marketing Competition
Walter Schwabe, Edmonton social media strategy company's chief evolution officer, has been selected as a mentor in the sparkIT student marketing competition. Schwabe's extensive marketing experience includes social media strategy and Web 2.0 strategy. (PRWeb Dec 1, 2008)
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Fitness Celebrity Helps Women Globally with Innovative Online Approach: NewYearEvolution.com
JNL Inc, the lifestyle consultation firm of Fitness Expert, Author, and Wellness Guru Jennifer Nicole Lee (JNL), as seen on Oprah and The Big Idea, has publicly announced that she will be hosting an intensive four week online coaching program to kick off the New Year. Starting January 5th 2009, the exclusive course entitled www.NewYearEvolution.com will be open for only 10 motivated applicants. As her past online teaching courses have proven to be successful, JNL has helped countless women from all walks of life and from all areas of the world create miracles in their lives, outline their passions and life's goals, and achieve their goals. JNL uses the power of the internet, teleseminars, online coaching programs and telephone consultations to break down the physical barriers of time and space, thus allowing her to reach out to women who need some positive motivation by mentor to coach them to their successes. (PRWeb Dec 1, 2008)
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Network Marketers of the World Unite in the Quest to Empower Lives
QuestNet, a global leader within the USD $111 billion network marketing and direct selling industry, cemented its resolve to empower lives and strengthened its commitment to achieve success through ethical business practices by attending the 13th Annual WFDSA World Congress in Singapore. (PRWeb Nov 26, 2008)
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New Website Tells How to Find Transformation through Christmas Movies
Watching Christmas movies can be a life-changing experience. That is the message for the season being promoted by the new website http://christmasmovies.net, which explains how to find "Transformation through Christmas Movies." The site has 40 days and nights of reviews, memorable lines, and insightful questions about Christmas movies; plus the latest on new movies in theaters and DVD releases; and a list of over 400 Christmas titles available from online retailers to download, rent, or buy this holiday season. (PRWeb Nov 25, 2008)
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Use Holiday Greetings to Help Generate Sales in 2009
Think sending business holiday greeting cards is a chore? It's actually a great way to reconnect with past clients, make another connection with prospects, and help build sales after New Year's Day, according to Lenann McGookey Gardner, author of Got Sales? The Complete Guide to Today's Proven Methods for Selling Services. Gardner suggests these tips for holiday communications that will help reap rewards in 2009. (PRWeb Nov 24, 2008)
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DanceCheerMove Spreads Inspiration Through International Cheerleading Camps
Cheerleading is one of the fastest growing sports around the world, therefore Savannah, GA based company, DanceCheerMove, has expanded its business operations to reach an international market. The owners of the company traveled to Europe last week to work with an inspirational 14 year old girl (and her friends) who fell in love with the sport. (PRWeb Nov 23, 2008)
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ProForm™ Rapid eLearning Studio Named as Finalist in Best of 2008 Elearning! Awards
Rapid Intake, the leader in rapid interactive e-learning course development, announced today that ProForm Rapid eLearning Studio has been named a finalist in the Best of 2008 Elearning! awards in the Course Authoring category. (PRWeb Nov 21, 2008)
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IMAGEFaceToFace.com Launches the 'Business and Education Hub for Therapists and Health Professionals'
Many highly-skilled and well-educated mental health professionals such as counselors, psychologists, social workers, and psycho-therapists struggle with a common problem: they need help in understanding and building the "business end" of their practices. http://www.IMAGEFaceToFace.com has been launched to provide therapists and mental health professionals with a platform to develop an online presence. (PRWeb Nov 20, 2008)
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Debt Mentors LLC, Launches a Unique Website Tailored To Get Rid of Credit Card Debt
With the explosion of personal debt rampant in America, the outlook of a bright future for many people appears dim. Finding effective methods for credit card debt reduction are on the minds of many individuals. Families are desperately seeking answers for credit card debt elimination. (PRWeb Nov 19, 2008)
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Center for Applied Sales Research to Provide Senior Living Companies with Contract Sales Specialist Services
The Center for Applied Sales Research, an Assisted Living Federation of America President's Council Member, has launched an innovative sales and sales management program: "Contract Sales Specialist Services." Contract Sales Specialist Services (CSSS) provides senior living companies with two levels of Sales Specialist Professionals to make a dramatically positive impact on their sales performance, particularly at communities with significant occupancy or reservation shortfalls. (PRWeb Nov 19, 2008)
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Harvard Happiness Professor, Tal Ben-Shahar, Launches 'Positive Psychology for Difficult Times' Event
Tal Ben-Shahar, Ph.D., author of the best-selling book, Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment, knows that tough times can break us, but they can also make us. "Positive Psychology for Difficult Times," his latest public speaking program, aims to foster well-being and coping skills in what many forecasters believe will be the most challenging economic times since the Great Depression. (PRWeb Nov 19, 2008)
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CiteMan Business Network On Your Desktop
The network has just launched a desktop application that is all set to connect thousands of business professionals with the latest updates on what's being discussed and shared on the network. The application even allows users to add news feeds from other websites they read making it convenient for them to keep abreast with what's happening on all the sites they frequent. (PRWeb Nov 18, 2008)
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From Storytelling to Speaking, Finding Joy
The Tapestry of Tales Storytelling Festival (http://www.multcolib.org/events/tales/) in Portland, Oregon, November 20-22 will again feature Anne-Louise Sterry as a regional teller. Sterry is not only an internationally known storyteller/singer but also a fast rising speaker on the subject of choosing joy; and not just now and then but every day. (PRWeb Nov 17, 2008)
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YPO-WPO Announces New CEO and 2009-2010 International Chairman
YPO-WPO today announced the appointment of George Weathersby as chief executive officer. The organization also announced the election of Simon Preston as international chairman of the board of directors for 2009-2010. (PRWeb Nov 17, 2008)
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DevelopMentor Acquires Advanced Concepts Center
DevelopMentor announced today that it has acquired, and completed the integration of, Advanced Concepts Center (ACC) of Atlanta, GA, a nationally recognized leader in training and consulting services for the software development lifecycle. Terms are not disclosed and both companies are privately held. (PRWeb Nov 16, 2008)
is easier to read when it is short and simple. Studies show that you get more sales when your newsletters are concise. Stay with one column, and use just one or two photos to get your point across.
The most common reason that designers stop doing an email newsletter (or never get started) is they make it too complicated. Don’t fall into that trap. The simpler your newsletter – the more effective it will be.
Some of the secrets I’ve learned seem to go against all of our instincts as designers and business owners, but please believe me – they work! When I began to use all of this advice, my sales went through the roof. I know it can work for you, too.
Can e-mail newsletters work for the wholesale workroom?
Absolutely! If your main target is designers, write tips for them. As a designer myself, I know I would really appreciate weekly or monthly tips from my workroom! Here are a few ideas for your articles:
· 3 easy places to up-sell trim
· The quickest way to calculate yardage for a slipcover
· How to choose the right lining
If you start sending tips to your designers and other potential clients, you will quickly become the expert, go-to workroom! And don’t forget to subscribe ME to your newsletter.
If you’d like a step-by-step guide to launching a powerful, profit-boosting e-mail campaign, check out www.enewsletterblitz.com
About The Author: Nika Stewart, the Designers' Success Coach, is the creator of Designer Blitz, a high-impact system that guides interior designers to achieve their business goals. Her books, classes, articles, and one-on-one mentoring sessions have been instrumental in generating rapid results for thousands of designers.
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