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How To Turn More Web Site Visitors Into Customers Who Buy
By Lisa Lake, Sat Dec 10th
These days I receive a lot of email from web site owners who say"I get plenty of visitors to my site, but hardly anybody buys." Sometimes it is downright embarrassing. These folks are gettingWAY more traffic to their site than I get to mine. I'm temptedto write back and say hey, I'll fix your conversion problem ifyou will show me how to get all that traffic. Low conversion rates (the number of visitors who become payingcustomers) are a common situation caused by a few simpleproblems. Fix the problems and you can expect your conversionrate to jump. There aren't many instant fixes in life, butbetter conversion can immediately help pay the bills and putmore money in your pocket.
1. Start off by putting your most popular products or serviceson the front page. Don't make people hunt and peck through yoursite to find the good stuff. Let them know right from the startyou've got something that will make them drool. Take a look at Meredith Pond's http://CheapWriting.com Shepromises you good, low-cost business writing, then clobbers youwith a ridiculously big promotion package you can buy forpennies on the dollar. Even if you don't go to Meredith's site to buy marketingpackages, she gets your attention. You immediately understandshe knows your situation and has good offers for you. That'senough to keep most people looking through her site. 2. Can you put up a delicious photo of your product? How about apicture of you or your staff providing a service? We humans arevery visual beings (that's why we see color and dogs don't.) Give the average shopper nice photos of what she is looking forand you can expect a sale. I always come away hungry when I seethe pictures of at Nancy Davis' CandyGold.com. 3. Nancy's site brings us to conversion strategy numberthree...put YOUR photo on your site. Most people don't buybecause they don't quite feel comfortable, they don't
quitetrust you yet. It's a natural reaction to the Web filled with somany sites and no way to sit down and talk with the owners. Set people at ease by putting your smiling photo on your site.Nancy has hers right next to the pictures of and cashyou can earn working with her. You can see that Nancy looks likea nice person you feel you've met somewhere before. That's not abad impression to give customers. 4. Write some exciting, interesting, informative descriptionsfor your products and services. The more expensive the product,the longer your description must be. Rather than just droning ondown the page, make your longer text include deeper details.Customers love copy that tells them everything they need toknow. AND gets them excited about buying. 5. Describe the problems your product or service solves. Givereal life examples that visitors can identify with. Show howyour customers use what you sell. Then describe what thevisitor's life will be like after he buys from you and uses yourproduct. 6. If you can, let people search through your products andservices by subject and by price. Some people want to see allthe Compaq computers you sell. Others just want to know what youhave in the under-$1000 range. Let people shop both ways. 7. Make it EASY to order. On longer pages of copy, put a BIGorder link near the top, in the middle, and toward the end ofthe page. Give people a button they can click and have the item putdirectly into their shopping cart. Tell customers how long itwill take to receive the product or service they are about toorder. These simple 7 suggestions can quickly turn your site into amoney-maker. More visitors will discover reasons to come back tostay on your site longer, come back again and again, and to buy.
About the author:Lisa Lake has created a list of top ways to promote yourbusiness or career. See her http://MyAdBlaster.com Lisa alsowrites ad copy that sells for DrNunley'shttp://InternetWriters.com Reach her atmailto:lisa@myadblaster.com or 801-328-9006.
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