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"ezine Ad Swaps...evolutionized!!"
By Chris Wright, Sat Dec 10th
Ezine Swaps...Reborn! Fact: Make no mistake...ezine ad swaps arepowerful FREE promotional vehicles. Fact: Offering free ads to subscribers WAS a effective way toincrease your subscriber base. People...times have changed!
Ezine swaps are still very effective. The problem is keepingtrack of all the different swaps you make...and yes I'm aware ofthe 'pro tracker' software everyone uses. There's nothing wrongwith using the program. But what if you could have your swapsdone for you...would you be interested? Hold that thought, I'llcome back to it. The Problem As I said, 'Free-Ads-For-Subscribers' type programs WERE onceeffective. The problem was like a double edge sword. As asubscriber, you were required to sign up with MANY newslettersto have your ad ran. Your ad may not run for several weeks andremember you signed up with a lot of ezines to get those freeads. This resulted in your email being filled with ezines youprobably don't even read. So what did you do...delete...delete!You just hope and prey that your ad runs when the publisher saysit does...then you're ghost! Gone! We publishers didn't have a walk in the park either! Most of thetime you were required to add these members manually...aheadache! We had to schedule the ads and make sure the memberswere actually STILL members. Your list count would rise and falland be more volatile than the stock market. For me, the effortdidn't justifiy the results. There had to be a better way! The Solution Some of you may not remember this...the Reeses PeanutButter Cupcommercial. The commercial had two people walking on differentsides of a building. One was eating a bar and theother peanutbutter. As they both reach the corner, BAM!...theyrun right into each other. The and peanutbutter iscombined and Reeses is born. Well, this is the same effect created when I combined ezineswaps with the 'free-ads-for-subscriber' theory. In today's Internet world, time is a precious commodity. You canaccomplish this yourself at a considerable amount of spent time.You can search out different newsletters (making sure they'rebusiness related) and inquire as to whether they're interestedin doing an ezine ad swap. STOP! That's the hard way. An easierway is to join the following ezine newsletters or visit theirsites. These resources will lead you to many newsletters thatare actively seeking swaps. http://www.Topica.com/lists/ezineadswap---Comes w/contact info;target audience; number of subscribers.http://www.FreeZineWeb.com/ad-swaps1.html---Also comes w/contactinfo; target audience; member count http://www.ListCity.comhttp://www.businessstructure.com/ezineadswap.htm---contact name;contact email; no member counthttp://www.bizpromo.com/ezinetrades.htm---Similar to abovehttp://www.Ezine-Tips.com---Great articles concerning swapping. These should put you in contact with 100's of ezines to
beginyour quest. Unfortunately, if still you wanted to obtain freeads, you would still have to sign up with dozens of ezines. Thisis probably the ultimate time waster. You can never be sure whenor even if your ad will ever run. Yes, you could simply checkthe newsletter on the dates your ads are supposed to run. Theproblem is that your ad may be weeks away from running.Meanwhile, you've joined 12 ezines, some of which may publish2-3 per week. Some may even be a daily newsletter. I know thatyou just can't wait to spend hours deleting the tons of emailyou'll be getting. Now, there is a win-win situation for all parties involved.Subscribers don't have to worry about signing up with dozens ofezines just to get a free ad. No longer will your email box befull of newsletters that you may or may not read. Ezine owners also come out smelling like a rose, as far as doingswaps is concerned. Now, you don't have to spend your timesearching out appropiate ezines to swap with. You don't have totry to cram your newsletter with different swaps. What's thesolution?... There is a new service that has combined ezine swaps with'free-ads-for-subscribers'. Take a look.... ******* http://www.GuerrillaPromotions.com/swaps/index.html******* Just sign up...and you're ready! Then promote your affiliatelink. Your link will allow people to sign up with differentezines and email courses. Each subscription you acquire entitlesyou to 100 impressions. Once you accumulate 1,000impressions...you get your free ad! That means recruiting only10 sign-ups will allow you to your 'hands free' ad swapping. Where will these swaps come from? Firstly, they will come from their ezines and/or websites. Theyhave also cultivated key relations with other marketing/homebusiness newsletters. They'll be able to provide up to 100,000impressions per month for any affiliate. If more are needed,arrangements can be made to handle the overload. Affiliates haveup-to-minute stats available. You will be emailed at the end ofevery month with a statement of how many recruits you aquiredand any ads due to you. You will also receive an email withdetails on redeeming your credits. I'm sure they will want to help you as much as possible. Why?Because when you're successful...they're successful!! You'llalso have access to articles that you can use in yourpromotions. Just replace their link with your own affiliatelink. As the Internet continues to mature, so does the techniques andtactics needed to market on it (the Internet). This newcombination is just a part of ezine marketing's evolution. *************************************** "EzineAdSwaps...Evolutionized..." "Free Ads...Without Joining Dozensof Ezines!!" www.GuerrillaPromotions.com/swaps/index.htmlChristopher Wright *************************************** About the author:Christopher Wright is owner/webmaster of New Innovations(www.GuerrillaPromotions.com), an Internet guerrilla marketingconsultantcy. They help 'netrepreneurs' establish a successfulInternet presence.
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