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Americans Catching On To Wireless Text Messaging
By Anthony Wayne
Text Messaging Catching On in America
by Anthony Wayne
Editor -- Cool Ringtones Blog
Philadelphia – Once considered a teenage fad, text messaging popularity in the United States is rising dramatically. According to The Wall Street Journal, 4.7 billion text messages were sent in the USA in December, 2004 compared to 2.1 billion in December, 2003.
In fact, text messaging is entering all aspects of our society, even relationships. The San Francisco Chronicle reports that nine percent of singles have even admitted to breaking up with their significant others via text message. Thirty percent of text users said that they’ve continued an argument by text message; probably part of the same group that ultimately contributed to the break ups.
The applications for text messaging promotions are also increasing just as quickly. Major League Baseball offers a text message service that enables its fans to catch up on the latest news and results of their favorite team. There are also custom wallpapers of team logos and unique actual game recorded play-by-play ringtones in the professional baseball offering. Live 8, which sponsored the single biggest text messaging promotion in history, garnered 26 million texts last month supporting increased government aid
Advanced Info Service 2Q Net THB6.33B; Analysts Saw THB5.88B
[CN+] Advanced Info Service PCL Wednesday posted a 73% surge in second quarter net profit as subscriber growth boosted revenue and the company booked substantial other operating income.
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Alltel Swings to 2Q Loss on Buyout Costs; Churn Rises
Alltel swung to a second-quarter loss as the company absorbed large costs from its 2007 takeover by TPG Capital and GS Capital Partners and customer turnover increased.
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iPhone to Shake-up Japan Cellphone Industry: Softbank Official
The arrival of Apple's iPhone 3G will force Japanese cellphone makers to revamp their handsets to allow increasingly sophisticated software, a senior official at Softbank Mobile said Wednesday.
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US Small Operators Q2 - Customer Growth Falls but Mixed Results for ARPU
The US market has undergone some consolidation recently, but there remain seven operators with between 250k and 10m subscribers.
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Mobile Phone Recycling Secures $15 Million in Funding
Mobile phone recycling company, ReCellular says that it has raised US$15 million from the Investor Growth Capital (IGC) to fund its expansion plans. ReCellular's revenues have increased an average of 25 percent for the past eight years, and expects to process more than 6 million phones in 2008.
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Ericsson expands SÃminn's WCDMA network into 900MHz band
Ericsson has formed a partnership with Icelandic operator SÃminn through a contract to expand its WCDMA/HSPA network into the 900MHz band - for the rural and remote parts of the country.
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US Mobile Advertising Experiences 13 Percent Quarterly Growth
A new report has found that the vast majority of Indian mobile phone users have received adverts on their handsets. The report, commissioned by US mobile social website, Limbo and GfK Technology also found that 51% of Brits and 37% of Americans have also reported mobile adverts on their handsets.
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India to Account for Nearly 20 Percent of WiMAX Subscribers by 2012
The WiMAX Forum is projecting that over 27.5 million Indians will be WiMAX users by 2012, and that approximately 70 percent of the forecasted WiMAX subscribers by 2012 will utilize mobile and portable WiMAX devices to access broadband Internet services.
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Global Consumer Mobile Messaging To Exceed $88 Billion By 2012
Total spending on mobile messaging services by consumers will rise 15% from $65 billion in 2007 to over $88 billion by 2012, according to a new Strategy Analytics report.
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Vodafone Expanding UK Retail Store Outlets
Vodafone UK has announced plans to open a further 50 retail stores over the coming financial year, taking its total to 400. The expansion plans build on Vodafone’s announcement in March that it would be recruiting over 300 more retail employees.
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to poor African countries. The opportunities for promoters appear to only be limited by one’s imagination.
One of the more interesting applications that we’ve seen is one being sold to radio stations by Chicago-based Spark Network Services. Spark, which got its start by offering 900-number based radio voice personal datelines, is now selling a suite of text messaging products called PromoTXTRadio. The text messaging products allow radio stations to offer votelines, sweepstakes, song dedications, station play lists, traffic reports, and breaking news via text message. It even allows radio stations to offer their station jingles to be played as ringtones.
Still, Americans have a long way to go to catch their Asian brethren when it comes to the growing phenomenon of text messaging. CTIA-The Wireless Association, estimates that the average Chinese user sent 651 text messages last year compared to just 203 for US wireless users.
C U L8r.
About the Author
Anthony Wayne is the editor of the Cool Ringtones Blog—a blog that reports on ringtones, text messaging, and the mobile data content industry. He is also an avid text messaging user and claims to easily be outdistancing the average Chinese user.
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