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How To Write To Mars And Venus!
By Jaruda Boonsuwan, Sat Dec 10th

There's Yin, and there's Yang. There's a man, and there's awoman.

You can't live without one or another. And let's face it. We'renot the same!

So when you're writing your ads or sales letters, you shouldkeep in mind that, "Men are from Mars and Women are from Venus".I know....I know! Although men don't enjoy that book as much aswomen do, the nature of gender differences is unarguable. Wewere not born the same....that's all.

There's always a psychological barricade based on our genderdifferences. You can't write to men, thinking they're fromVenus. Likewise, you can't write to women, thinking they're fromMars. You can't let them collide!

Always remind yourself what it is that keeps them glued to yourpage! Then make a list....

** For men, the top things on their minds are sports, cars,high-tech toys, computer games, politics and finance.

** As for women, the top things on their minds are fashion,beauty, diet, celebrities, horoscope and jewelry.

Now, what you can do is do a little research. Go buy a fewmagazines that are not in your area of expertise. Or if youlike, you can just ask your boyfriends, girlfriends, husbands,wives or even your kids about the latest trends. I guaranteeyou'll get a lot of eye-opening, cutting-edge ideas.

Notice the words, adjectives or technical terms they use. Don'tforget to remember the names of important persons in thatparticular field. Get a glimpse of what's HOT and who's COOL!This way when you write, your prospects will feel that you're NOALIEN. They'll feel that you're part of the GANG!

Suppose you're targeting male prospects, mention somethingeye-catching like:

Nascar, Formula One, Ferrari, DowJones, Nasdaq, Bill Gates,Tiger Woods, Michael Schumacher, Sammy Sosa, Michael Jordan,.....

This will not only reduce their "Defense Mechanism", but willalso trigger their buying interests.

Now suppose you're targeting female audience, bring up instantmagnetic charms like:

Prada, Chanel, Hermes, Ungaro, Jennifer Lopez, Brad Pitt,Enrique Iglesias, Slim Fast, beauty secrets, diamond, starstyle, princess, the future,....

This will keep them curious and eager to finish reading yoursales copies.

**HERE'S HOW TO PUT IT TO WORK!

If you're writing a classified ad, you could write the samecontent, with a slight difference. This way, you'll have 2slightly different ads to target men and women -- SEPERATELY!

For example, here is an ad targeting male audience ....

"Unveil the Formula One Secret You Can Instantly Copy toTurbocharge Your Site and Easily Turn It into a Hole-in-OneBusiness that Earns You Homerun Profits -- 100% Faster thanTiger Woods' Swing...Guaranteed!"

With a slight change to it, you'll have an ad targeting femaleaudience...

"Uncover the Time-tested Secret You Can Instantly Copy to MakeOver Your Site and Easily Turn It into a Hot-selling Businessthat Earns You Magic Profits -- You Can Buy Yourself 2 PradaBags a Day....100% Guaranteed!"

You'll see that in the ad for men, I use the word "turbocharge"to associate with auto racing. And because men like SPEED.

And in the ad for women, I use the word "time-tested" toassociate with beauty. And because women like SECURITY.

See how easy it is you can create 2 "TARGETED" classified ads injust a minute? You surely can create more targeted ads likethese -- in NO time at all.

P.S. Don't forget whom you're writing to! A Mars or a Venus?

About the author:The author, Jaruda Boonsuwan, is offering one-of-its-kindcopywriting e-course -- at no charge. She revealsdeadly-effective secrets to writing killer sales copies athttp://www.groundbreakcopywriting.com

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