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Search Engine Optimization- If I Had A Hammer
By Gregg Elberg
Search Engine Optimization- If I Had a Hammer explores a little known a little know aspect of website design than can cause an improper description of your website. Murphy’s Law states: When in the course of human events things can go wrong, they will go wrong, at the worst possible time. O’Tooles Law states: Murphy was an optimist. What does this have to do with search engine optimization? You better believe these laws are in full force and effect when you design or redesign your website. Any business that is modern in terms of communication with their customers must create a website. This is as fundamental as having a listing in the telephone book; it is the digital equivalent of a telephone number. Would you want your business to have an unlisted number? Probably not. If you are legitimately interested in making it easier for customers to find you a website for your business is a necessity.
A year and a half ago I started a business and developed a website. It has been quite a learning experience. During this period I have written several articles on this subject including: Search Engine Optimization for Beginners, Search Engine Optimization- The Long Road to Internet Success, Website Redesign- A Perilous Road and Website Design- A Tandem Approach. Little did I know how perilous the journey would be. Murphy and O’Toole were waiting to attack the very moment the website redesign project was “finished”. Here is what happened. It took the better part of three months for the site redesign to be “completed”. The site has two versions: a dynamic version which I am told is like a movie. This is the flash version. Images move. The flash version is “invisible” insofar as the web search engines are concerned. The second version is the static version. Things do not move. Both versions are reached by the landing page, the dot.com page you go to visit a commercial site (goodcompany.com for instance). This landing page is also called a splash page. Since web designers are proud of their work and want to advertise their services, they often put a small logo for their firm on the splash or landing page. What you do not see is a hidden description of their business which is supposed to be for the search engines benefit. Every time the web designer creates a website for their customer that contains the designer’s logo a link is created to the designer’s website. This improves their popularity on the search engines. It tends to drive more business to them, just like your website is designed to attract
Moment-to-moment understanding
The fundamental understanding of oneself does not come through knowledge or through the accumulation of experiences, which is merely the cultivation of memory. The understanding of oneself is from moment to moment; if we merely accumulate knowledge of the self, that very knowledge prevents further understanding, because accumulated knowledge and experience become the center through which thought focuses and has its being.
Understand the process of your thinking
Suppose you had never read a book, religious or psychological, and you had to find the meaning, the significance of life. How would you set about it? Suppose there were no Masters, no religious organizations, no Buddha, no Christ, and you had to begin from the beginning. How would you set about it? First, you would have to understand your process of thinking, would you not?-and not project yourself, your thoughts, into the future and create a God who pleases you; that would be too childish. So first you would have to understand the process of your thinking. That is the only way to discover anything new, is it not?When we say that learning or knowledge is an impediment, a hindrance, we are not including technical knowledge-how to drive a car, how to run machinery-or the efficiency which such knowledge brings. We have in mind quite a different thing: that sense of creative happiness which no amount of knowledge or learning will bring. To be creative in the truest sense of that word is to be free of the past from moment to moment, because it is the past that is continually shadowing the present. Merely to cling to information, to the experiences of others, to what someone has said, however great, and try to approximate your action to that-all that is knowledge, is it not? But to discover anything new you must start on your own; you must start on a journey completely denuded, especially of knowledge, because it is very easy, through knowledge and belief, to have experiences; but these experiences are merely the products of self-projection and therefore utterly unreal, false. Very deeply, not just brush it aside, then what is involved? Why is one angry? Because one is hurt, someone has said an unkind thing; and when someone says a flattering thing you are pleased. Why are you hurt? Self-importance, is it not? And why is there self-importance?Because one has an idea, a symbol of oneself, an image of oneself, what one should be, what one is or what one should not be. Why does one create an image about oneself? Because one has never studied what one is, actually. We think we should be this or that, the ideal, the hero, the example. What awakens anger is that our ideal, the idea we have of ourselves, is attacked. And our idea about ourselves is our escape from the fact of what we are. But when you are observing the actual fact of what you are, no one can hurt you. Then, if one is a liar and is told that one is a liar it does not mean that one is hurt; it is a fact. But when you are pretending you are not a liar and are told that you are, then you get angry, violent. So we are always living in an ideational world, a world of myth and never in the world of actuality. To observe what is, to see it, actually be familiar with it, there must be no judgement, no evaluation, no opinion, no fear.
Knowledge is not wisdom
In our search for knowledge, in our acquisitive desires, we are losing love, we are blunting the feeling for beauty, the sensitivity to cruelty; we are becoming more and more specialized and less and less integrated. Wisdom cannot be replaced by knowledge, and no amount of explanation, no accumulation of facts, will free man from suffering. Knowledge is necessary, science has its place; but if the mind and heart are suffocated by knowledge, and if the cause of suffering is explained away, life becomes vain and meaningless?nformation, the knowledge of facts, though ever increasing, is by its very nature limited. Wisdom is infinite, it includes knowledge and the way of action; but we take hold of a branch and think it is the whole tree. Through the knowledge of the part, we can never realize the joy of the whole. Intellect can never lead to the whole, for it is only a segment, a part.We have separated intellect from feeling, and have developed intellect at the expense of feeling. We are like a three-legged object with one leg much longer than the others, and we have no balance. We are trained to be intellectual; our education cultivates the intellect to be sharp, cunning, acquisitive, and so it plays the most important role in our life. Intelligence is much greater than intellect, for it is the integration of reason and love; but there can be intelligence only when there is self-knowledge, the deep understanding of the total process of oneself.
more customers. In this particular case the splash page had my business logo and the web designer’s logo plus links to the dynamic and static versions to the new website. Google picked up my business’ name and metatags plus the website designer’s business description and logo. For two weeks until Google revisited the site (after the web designer fixed the problem by deleting their logo), the business was described as “flash version | static version • Award-Winning Web Hosting • Web Hosting • Domain Name Registration • Web design at Affordable Prices • Dedicated Servers ...” Which, by the way, had nothing to do with my financial services business. Thank you very much Mr. Murphy and Mr. O’Toole. “If I Had a Hammer” is a song written by Pete Seeger and Lee Hayes in 1949. It became very popular in 1962 when it was recorded by Peter, Paul and Mary. It was a top 10 hit. It was considered a civil rights anthem. Here are the lyrics: If I had a hammerI'd hammer in the morningI'd hammer in the eveningAll over this landI'd hammer out dangerI'd hammer out a warningI'd hammer out love between my brothers and my sistersAll over this land If I had a bellI'd ring it in the morningI'd ring it in the eveningAll over this landI'd ring out dangerI'd ring out a warningI'd ring out love between my brothers and my sistersAll over this land If I had a songI'd sing it in the morningI'd sing it in the eveningAll over this landI'd sing out dangerI'd sing out a warningI'd sing out love between my brothers and my sistersAll over this land Well I've got a hammerAnd I've got a bellAnd I've got a song to singAll over this landIt's the hammer of justiceIt's the bell of freedomIt's the song about love between my brothers and my sistersAll over this land The bottom line: If I had a hammer, I would like to hit Murphy and O’Toole and possibly the web designer who caused my site to look so foolish. But I love the irony of the process and their work technically was superb. To error is human and to forgive is divine. Copyright © Gregg Financial Serviceswww.greggfinancialservices.com Mr. Gregg Elberg is a licensed attorney and licensed real estate broker. Gregg Financial Services is a full service brokerage for commercial finance companies and banks that fund B2B businesses. Mr. Elberg arranges funding from $25,000 to $50 million per month at competitive pricing, and works to reduce your financing costs as your company grows. For more information about GFS, please call 888 482 9221 or visit our website: http://www.greggfinancialservices.com
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