Computer Store in Paris If you need a computer, or anything related to computing, you'll want to visit Surcouf.... Insider Paris Guide A whole site devoted to moving to France... Insider paris Guide... Bah! The job fell through! Well the job didn't make it. I've started a new blog to see what else I can find... Europe Job... Might need a car, no? Might need a car, no? Ideamerge - Europe car rental and leasing via Renault auto leases.... An article on Culture Shock: An article on Culture Shock: IHT: Coping in a strange, new world... The best info I've found The best info I've found about the tax implications of moving abroad has not been online. Go figure. I spent... Currency rates: USD->EUR and EUR->USD Currency rates: USD->EUR and EUR->USD (Yahoo Finance).... A newsletter: Parler Paris Bi-Monthly A newsletter: Parler Paris Bi-Monthly Newsletter France.... Something to see while in Something to see while in Paris: Palais de Tokyo.... Man, is this obsessive. Cool Man, is this obsessive. Cool navigation. Les Photos de Villes... The blog of an American The blog of an American who apparently moved to Paris sometime in 2001. nil by mouth... We're sooo subscribing to Time We're sooo subscribing to Time Out: Paris if (when?) we arrive. The local version, Zurban... I picked up a copy I picked up a copy of Learn to Speak French at CostCo for $16.99. The speech-recognition is good, but it's... One big issue -- what One big issue -- what do we do with our cars. Should we just sell them quickly for a pittance?... A TimeOut type magazine about A TimeOut type magazine about Paris. Metropole Paris 7.O6 - Mon, 4. Feb 2OO2...
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We Live In A World With A Deluge Of Choices...but Do We Really? By Paul Ashby Some people claim it is a triumph of the Starbucks economy over the Ford economy.
Starbucks is governed by the idea that people make choices – in their coffee, their milk, and their sweetener.
But could this be simply more marketing mythology? In actual fact Ford offered more choices than Starbucks ever did. In the mid 1950s the options available to the purchaser of a Chevy Bel Air four door sedan were infinite.
As for Starbucks, well Starbucks is a predatory franchiser and its arrival in any town usually means the extinction of existing small cafes – and Starbucks then asks people to fork over $2 or more for a cup of coffee!
If you think that Marketing and Advertising exist in a world governed by logic and reason, you clearly don't know just how irrational, off the mark and wasteful marketing, and especially advertising, has become!
So what we must do, more than ever, is to deflate the sweeping generalisations of the advertising and marketing world. We must definitely steer clear of their overarching theories on communication – mass communication that is.
And no wonder, Advertising people love to blame anybody but themselves when campaigns don't perform – it's easier than admitting they haven't got a clue!
Tragically for us all, Advertising/Marketing people will persist in asserting their own superiority, instead of have the humility to learn from what is good in other ideas, as well as to recognise their own past mistakes.
Advertising people love ramming their own failed ideas down the throats of others, which is, in fact, rarely a productive habit!
Advertising's assertion of superiority has led to the current situation of: Clutter, ineffectiveness and lack of accountability, as well as customer mistrust!
This assertion of superiority has resulted in frequent "put-downs" more than ever before!
The recent carpeting of Rimmel by the Advertising Standards Authority is an interesting one and confirms the above.
One reporter said, "I don't believe that anyone imagined for a second that's how their eyes would look if they spent £6.99 on this mascara."
"Anyway we all know how advertising works: They present some impossibly beautiful model in lacy lingerie…and expect us to believe that we can look like that".
Far worse and annoying are the TV advertisements. I'd never presume to tell the ASA its job, but maybe it could investigate some current ads for crimes against humanity.
1. A girl's boyfriend thinks her colourfully wrapped tampons are sweets. What advertising fathead saw this as a USP? 2. Cillit Bang. If it can do that to a 1p piece what might it do to your sink unit? 3. A smug woman fakes traffic noises down the phone to her boyfriend. She's late because her clothes smell of nice Lenor and she cannot stop sniffing them. 4. A policewoman with indigestion starts dancing to Flashdance while directing traffic – courtesy of Gaviscon-what utter nonsense! 5. A grimacing, constipated woman takes a tablet and is soon happily kicking a football in the park.
We also live in a world where advertising and marketing constantly come up against an inconvenient truth, that is that there is still to day no firm evidence that advertising works at all, especially television
advertising.
It is this self-proclaimed consensus amongst advertising agencies and the media that it does work that has detached itself from the questioning rigours of hard research.
Those of us who dare question the dogma "advertising works" are vilified as heretics or worse as deniers.
There is a need for heretics because throughout history heretics have stood up against dogma based on the bigotry of vested interests.
The truth is that there are no facts that link television advertising to sales, even after all these years!
Instead of hard facts, the advocates of advertising resort to talk about the new technology and the future, all based upon false assumptions and unreliable measuring schemes. And of course the main causes of all these problems are the vested interests of television and advertising agencies!
One of the problems, and it is major one, is the fact that there is no need for such bodies as the ASA, customers are well aware that they are being sold to. All the ASA does is give an even greater misperception that advertising is all-powerful, when, in fact it isn't at all.
These militate against all our interests – and something must be done about it – immediately!
Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective . Accountable . Communication is predicated on being totally accountable to its Clients.Discover more on interactivetelevisionorinteractivetv.blogspot.com
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Hasta La Vista... Babee! I have heard some rastafarians say that the beard is the sign of the Covenant of Jah... well, I am not a rasta. Yup, the beard is gone until next time I get too lazy to scrape it off again.... Assalam O Alaikum I swear, this must be a bad spell for me... recently I feel as if I have been plagued with nuff, nuff negative bullshyte, trust me! Its been nothing but shyte going on recently, like for instance the Satellite TV... Feeling Irie, Feeling Fine Respect to all crew... People, my post for tonight is to be found here. Gwaan go read the post nuh... look into the future too.. Maybe my blog will look like that soon... who knows... Time will tell! On my... Clear as Mud It seems like a number of people decided not to click on the all important link in my post, "Shes Gone From My Life". Just to clear things up, I didn't sell the Accord, and I didn't buy a bike.... Three Strippers and A Nun Respect to all crew! How are you all doing today? I hope say oonoo feeling irie! Hey, there were seven cruise ships out in the harbour yesterday, you know! Talk about people! The tourists just took over the waterfront! Natty... Shes Gone From My Life She's gone from my life,She's gone from my life,I don't know whether,to laugh or cry,I don't know whether,to live or die,It cuts like a knife...She's out of my life.Goodbye, my love.Yes, so do you remember how I have been bitching... Now I Know So, on Feb. 18, I was telling you about the front page piece in the Caymanian Compass on two "interesting" blogs which made fun of lots of things here on the island and I linked you to the Cayman Bobby's... Miss KY 2006 Miss Cayman Islands 2006Ambuyah EbanksThey had the finals of the Miss Cayman Islands pageant on Saturday night... the picture above is of the winner. Nice looking, IMHO. She sort of reminds me of Cathy Levy, who was Miss Jamaica World... Renato - To Protect and Serve Over the Christmas when I was back in Jamaica, I heard that Reneto DeCordova Valentino Adams * had cut a tune and I even heard a snippet or two of it on the radio, but can you believe that today... Woh! I Didn't Even Know... Wow! Ppl, I don't understand it! I have been here, blogging about my own business and sometimes about other people's business but I haven't been looking around too much, you know. Guess what I missed... Yow, there are two bloggers... T.G.I.F. How're you all doing? I hope you are fine. Hey, my son's sense of humour is getting better. He told me a funny joke today. Here, I'll share it with you.Why couldn't the 12 year old get into the pirate... Google is Your Friend! There is a little present for all the lady bloggers who read to the end of this post, so even if you find this boring, well, skip to the end and grab your goodie bag, zeen?Now, continuing the discussion started... The World Sunlight Map Here is an interesting little one! I came by this link thanks to Taran. Basically, the link points us to the World Sunlight Map. It shows you which part of the globe is being washed in the rays of our... Happy Valentines day Heh heh... a yute at work got a nice gift basket still... its full of nice stuff like chocolate, massage oil, hand cuffs, edible panties, etc... I'm sure he is going to look mashed up tomorrow. I hope all of... Jealousy Bwoy, is pure non-stop feting and partying going on over in Trinidad right no, you know... As Carnival time gets nearer and nearer, fete, fete, fete, fete! And I am over here just sitting and chilling. Hmph... I would say...
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