Designing a new online store could be fairly easy but attracting customers or generating visitors could be a little tricky. You would basically have to optimize the web pages of your online store for the search engines. Here are a couple of areas to focus on to do that.

1. Page Optimization

You could opt to have a company to help you do this or you could try to do it yourself. You need to have a relevant title and description, as well as keyword meta-tags that would be for your homepage, the category pages and the information pages.

2. Content

Make sure that your online store would have content that is unique and of high quality. This would be what search engines and information readers are looking for so this would definitely attract more visitors to your online store.

3. Backlinks

Search engines would recognize relevant links that are on other quality websites directing to yours. You may want to make use of the backlink and link exchange services available online.

4. Directories

You could have your online store website listed on a couple of different business directories online. You may choose to do this manually or use a service that would list you in multiple directories.

5. Blogs and Social Networking

You can make use of these websites that have specialized user content to register and post; you can use your signature for promotion.

6. Pay Per Click

There are services like Yahoo Search Marketing and Google AdWords that offer to have your website highlighted

on first page results for keywords that you have chosen.

Marketing your on-line business is a trial-and-error process. Keep refining your results. Toss out what doesn't work. Try new avenues of advertising and promoting. Perhaps it might benefit you to buy an advertising link or on a high traffic related site. With promotion, it often takes money to make money. Regardless, every business, on-line or in the mall, needs steady promotion to reach its full potential.